Neil Dowling

Contributing Journalist

2 min read

Holden boss Mike Devereux this week confirmed the small car - to be built in Adelaide from March - will get an optional 1.4-litre turbocharged petrol engine.  The powerplant is from the Opel "Family Zero" series. One derivative is used in the Chevrolet Volt hybrid.

"It's a great engine in terms of economy and performance and it's the first new powertrain we'll be introducing for Cruze," Devereux says.  "We have previously confirmed that both petrol and diesel models will be built at Elizabeth - sedans start in the first quarter and that awesome-looking hatchback in the second half."

Mr Devereux says Cruze production was secured for Australia by a $179 million grant from the Federal and South Australian Governments which was in addition to "hundreds of millions more from Holden" to make Australia's only locally-built small car.

He says the current Cruze, launched in June last year, "has performed phenomenally well so far.  "It's our second-best seller, it cracked the top-five and outsold established nameplates like Falcon several months this year," Devereux says.

"We've sold 26,253 units to November, which is up nearly 20 per cent on last year, and we're forecasting nearly 28,900 (28,848) for the full year."

He says making the Cruze in Australia allowed Holden to give people an option to buy a locally-made small car that had been engineered for Australian conditions.  It ensures a more stable workload for our employees and has created new business opportunities for our local suppliers," he says.

Holden says the future is rosy. It will add 165 employees to its Elizabeth plant and launch 10 new models - new and refreshed - in the next 18 months.

"This year we see a total car market in Australia of 1.034 million," he says.  "Total sales for Holden this year will be around 133,800 - up 12 per cent on last year - which is a pretty solid performance.

"We'll finish 2010 with about 12.9 per cent share - on par with last year. The market is good, but it's tough. We're not in the business of chasing market share.

"Next year we think the market will grow around 10 per cent - so we're looking at about 1.045 million.  We think that growth will come from new models - including Holden launches like the local Cruze, Captiva and Barina - and good economic conditions."

Neil Dowling

Contributing Journalist

GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working for GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
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