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Audi on a spending spree

Audi will be investing a total of $13.2 billion into new products and $17.7 billion will be dedicated to 25-40 models.

Less than two months after Audi announced its multi-million dollar plans to cement its future in Australia, the big spending has continued for the parent company Audi AG, with further plans of investments and adding new products.

Audi's latest plans include stretching its model range from 25 to 40 models by 2015, as well as allocating $17.7 billion in fixed investments between 2008 and 2012. Audi will put most of the total investment, $13.2 billion to be exact, into new products.

These latest plans come after Audi announced in November that it would secure its future in Australia, investing $50 million in a new 'lighthouse' HQ facility in Sydney, with a further $100 million committed in the next three years by the national dealer network. The new development in Sydney is due to be opened in 2009 and is one of the most significant overseas investments made to date by Audi's parent company.

“Investment in new models, product innovations and core competencies is a necessary requirement for the successful continuation of Audi's growth,” board of management member at AUDI AG for finance and organisation, Axel Strotbek says.

Annual investments will reach about $3.3 billion and the company will also be putting more than $1.8 billion into its plants.

Audi is already looking to a busy year ahead, with several new models hitting the international market, including the A3 Cabriolet, the A4 Avant and the Q5.

The main new products for Australia this year will be the new A4, arriving here in April or May, followed by the RS6 Avant and A3 Cabriolet about July. The Q5 will be launched internationally this year, but is expected to arrive in Australia in 2009.

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