Audi gets behind the screens

Audi has supported Sydney Film Festival by supplying red carpet delivery vehicles. And now they’re going from the carpet to the cinema with sponsorship of four major festivals.

Audi will in future be behind the Sydney Film Festival, Melbourne International Film Festival,  Brisbane International Film Festival and the Australian Festival of German Film.

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“Audi has supported the Sydney Film Festival with red carpet vehicles since 2008, however this year marks the first year of our new major partner status,” Audi Australia managing director Uwe Hagen said in announcing the sponsorships. “The community support is excellent. It’s festival that really brings people together in the city of Sydney.”

“For our customers, film is high on the list of leisure activities. It can be intelligent and engaging, can challenge, provoke or educate, or simply provide fantastic escapism – in its many forms, film is diverse and entertaining – and generally a great addiction to our cultural sponsoring strategy.”