Peugeot has revealed its new lion logo, which signals the French brand’s move upmarket, one that will soon start with the third-generation 308 small car.
Now part of Stellantis following PSA Group and FCA’s merger, Peugeot is becoming a semi-premium brand alongside Opel. To reflect its higher positioning, its lion logo has been redesigned for the 10th time since the original debuted in 1847.
In fact, the new lion logo is strikingly similar to the one revealed in 1960, although it is a much more modern version (read: minimalistic).
Peugeot UK managing director Julie David said: “A new logo and brand identity are significant developments for any marque, let alone Peugeot.
“The new logo reflects our changing model line-up and new philosophy around living in the moment, and we are very excited to showcase both the logo and the brand identity to our customers this year.”
The first model to feature the new lion logo is the aforementioned 308, which is set to be revealed on March 18, so it won’t be long until see it in the metal.
The Mazda3 and Volkswagen Golf rival will reportedly be available with at least two plug-in hybrid powertrains, although an all-electric version isn’t expected. Stay tuned for more details as they come to hand.