BYD Seal vs Kia Cerato

What's the difference?

BYD. The three letters which keep auto executives from the world's top brands up at night.

The brand’s meteoric rise in Australia from a trickle of imports to a torrent of Chinese-built EVs, outselling even Tesla in the first month of 2024, is testament to this relative newcomer’s ability to surprise and impress its buyers and the industry as a whole.

The car we’re looking at for this review, the Seal, could be its biggest challenge yet. Not only does it have to compete head-to-head with the car which put EVs on the map for mainstream buyers - the Tesla Model 3 - but it also has to vie for a share of the increasingly shrinking sedan market.

So, what’s the deal with the Seal? Is it any good? And, why did BYD choose to name it after a marine mammal? Read on to find out.

Three years after the fourth-generation Cerato small car rolled into Australian dealerships, Kia launched a mid-life facelift for the sedan and hatch range in mid-2021.

It ushered in styling tweaks including new headlights and Kia’s new logo, as well as more safety tech and a multimedia upgrade.

At the top of the range sits the warmed-up Cerato GT. It’s not quite Hyundai i30 N-level performance, more i30 N-Line. In other words, more than enough performance to keep most people satisfied and enough poke to get away quickly at the lights.

But is the updated version of Kia’s Cerato trying to be something it’s not, or is it a performance bargain?

Read on to find out.