BYD Seal vs BMW X5

What's the difference?

BYD. The three letters which keep auto executives from the world's top brands up at night.

The brand’s meteoric rise in Australia from a trickle of imports to a torrent of Chinese-built EVs, outselling even Tesla in the first month of 2024, is testament to this relative newcomer’s ability to surprise and impress its buyers and the industry as a whole.

The car we’re looking at for this review, the Seal, could be its biggest challenge yet. Not only does it have to compete head-to-head with the car which put EVs on the map for mainstream buyers - the Tesla Model 3 - but it also has to vie for a share of the increasingly shrinking sedan market.

So, what’s the deal with the Seal? Is it any good? And, why did BYD choose to name it after a marine mammal? Read on to find out.

The BMW X5 is a leading contender in the ‘Over $70K Large SUV’ division of Australia’s new car market, which is a hotly-contested segment boasting 15 marques and 25 models.

The X5 has hit an enduring sweet spot with Aussie buyers in terms of size, performance and price. BMW prefers to call it a Sports Activity Vehicle (SAV) as distinct from its Sports Utility Vehicle (SUV) rivals.

Clearly, any word association with a utility is something BMW Group Australia wants to avoid after recently launching its latest X5 range, which brings numerous enhancements including design revisions, increased standard equipment, refreshed powertrains and more.

We were entrusted with the digital ‘Comfort Access’ key to one of the latest X5s, to understand from a family car perspective why this model range enjoys such enduring popularity with prestige SUV (sorry, SAV) buyers.