What's the difference?
We appear to have reached a tipping point in the acceptance of electric vehicles in this country. The early adopters have made their switch but the technology has become more widely accepted, so now carmakers need to woo buyers with conventional means.
That means the tried and tested methods for making any car more appealing to a customer - lower cost and more equipment.
No car demonstrates this better than the BYD Atto 3, which is one of the most popular electric vehicles in Australia. But after an initial surge of buyers happy for a more affordable EV, BYD needs to find fresh ways to attract new customers.
So, for this updated 2024 Atto 3, BYD has made it cheaper and added some key new equipment, while retaining its previous strengths in terms of value and technology.
There was a time when utes were bought purely for work but some these days look more like high-riding prestige cars with their sparkling pearlescent paint, sumptuous leather seats that heat, cool and massage, high-tech hybrid drivetrains, independent rear suspensions and 0-100km/h times that were once the sole domain of supercars.
However, traditional ute buyers like tradies, farmers and fleets are still well catered for by some brands when seeking a utilitarian turbo-diesel workhorse designed primarily for hard yakka.
Mitsubishi has recently added 4x2 and 4x4 cab-chassis variants to its local Triton line-up comprising single-cab, club-cab and dual-cab body style across most model grades to broaden the Triton’s appeal for either working roles or adventuring.
We recently spent a week aboard one of these new cab-chassis variants in base GLX specification, to see from a tradie’s perspective if it has what it takes to cut it in the rough-and-tough world of working utes.
BYD hasn’t made dramatic changes to the Atto 3 for 2024, but has it done enough to lure in more buyers?Â
The additional equipment, namely the larger infotainment screen and new tyres, will certainly help make the Atto 3 more appealing. And the technology behind EVs is more understood by the average motorists, so the barriers to making the switch to electrification are dropping.
But the single biggest factor is likely to be the price. At a time when inflation (and other reasons) is driving the cost of new vehicles up, having your updated model go in the wrong direction will only help make potential buyers take notice.
Especially when you consider Toyota’s closest rival to the Atto 3, the bZ4X, starts at $66,000, while the Tesla Model Y is priced from $55,900, making both significantly more expensive propositions. Heck, the cheapest Toyota RAV4 hybrid model starts at $42,260, only marginally cheaper than the Atto 3 Standard Range.
So, if BYD can make its value argument strongly it will help lure more new buyers to take the plunge into the world of EVs.
Apart from its distracting driver attention monitor, we can't see any major flaws that would detract from this vehicle’s comfort, practicality and performance when serving as either a utilitarian 4x4 workhorse or back-to-basics 4x4 dual cab for adventures off the beaten track.