What's the difference?
We appear to have reached a tipping point in the acceptance of electric vehicles in this country. The early adopters have made their switch but the technology has become more widely accepted, so now carmakers need to woo buyers with conventional means.
That means the tried and tested methods for making any car more appealing to a customer - lower cost and more equipment.
No car demonstrates this better than the BYD Atto 3, which is one of the most popular electric vehicles in Australia. But after an initial surge of buyers happy for a more affordable EV, BYD needs to find fresh ways to attract new customers.
So, for this updated 2024 Atto 3, BYD has made it cheaper and added some key new equipment, while retaining its previous strengths in terms of value and technology.
Some people just want to save money.
They might know they could spend a little extra to get a brand that has a different reputation, or something that has been reviewed more favourably. Just think about the last time you thought about going to a restaurant for the first time - did you check its reviews? See what people thought? Roll the dice and head there anyway?
That’s the sort of equation you might be considering if you’re thinking about a Great Wall Steed. There are better utes from bigger brands that are available, but none come as cheap as this one if you just want something brand new and with lots of features.
The question is - should you consider it? Should you roll the dice? We’ll have to leave that call to you.
BYD hasn’t made dramatic changes to the Atto 3 for 2024, but has it done enough to lure in more buyers?
The additional equipment, namely the larger infotainment screen and new tyres, will certainly help make the Atto 3 more appealing. And the technology behind EVs is more understood by the average motorists, so the barriers to making the switch to electrification are dropping.
But the single biggest factor is likely to be the price. At a time when inflation (and other reasons) is driving the cost of new vehicles up, having your updated model go in the wrong direction will only help make potential buyers take notice.
Especially when you consider Toyota’s closest rival to the Atto 3, the bZ4X, starts at $66,000, while the Tesla Model Y is priced from $55,900, making both significantly more expensive propositions. Heck, the cheapest Toyota RAV4 hybrid model starts at $42,260, only marginally cheaper than the Atto 3 Standard Range.
So, if BYD can make its value argument strongly it will help lure more new buyers to take the plunge into the world of EVs.
If you simply want a new ute at a low price, the Great Wall Steed could offer a bit of appeal - it’s not terrible, but it’s also far from great…
My advice would be to see what sort of second-hand HiLux or Triton you could get for similar money.