BMW X7 vs Audi RS6

What's the difference?

When lined up against its direct rivals, the expensive X7 xDrive40d represents reasonable value for money.

It has a unique and bold look and a sumptuous, visually striking and well-appointed interior that has acres of space for family, friends, or for ferrying frequent flyers to the airport. 

That wallop of performance from the big beefy diesel is the cherry on the top. This is how you do a mid-life update. 

To me at least, the RS6 is pretty much the ultimate fast and practical car. One which is just as comfortable plodding around town as it is tearing it up on the track. Keep in mind, too, this may be one of your last chances to have a car which looks like this, equipped with a V8 engine. So, have I convinced you? Would you consider one of these over a performance SUV? Tell us what you think in the comments below.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

There’s quite a bit that’s interesting about the X7’s design. Especially looking at it front on.

BMW certainly took a bold step when it introduced its toothy grille design for the X7 and the 4 Series range. 

But the Bavarian brand has made some even braver design moves recently by introducing a blocky front-end with split headlights on its new-gen 7 Series flagship sedan. That look has now found its way onto the face of the updated X7.

As with the 7 Series, it won’t be to everyone’s taste. But you can’t deny it has a lot of presence. 

The tail-lights have been tweaked and look good, but the sheer size of the X7 - it’s 5.2 metres long and 1.8 metres tall - means there’s no disguising the fact that it is a big, boxy SUV.

Inside the update ushers in significant design changes. The old dash and cowl is gone in favour of the ‘Curved Display’ that connects the instrument cluster and multimedia. 

New slimline air vents, LED backlit ‘X7’ graphics on the passenger side of the dash, and a new gear shift toggle that replaces the old shifter elevate the cabin and give it a much more modern vibe than the old X7 - one that’s in keeping with the excellent iX electric SUV.

At a distance the RS6 is just an unassuming station wagon, but the closer you get, the more apparent it becomes how mean it is. It’s wide, it’s chiselled, it’s not just good looking, it’s iconically Audi.

The stance is so wide, its ride height so low, and its wheels are so massive that any keen eye will be able to spot where the difference is between this and any old family hauler.

Wagons may not be trendy, but there’s something undeniably cool about having the hauling capacity of an SUV at the ride height of a sedan.

Of course, if you want to look even more svelte and don’t need the boot space, the RS7 is always lurking around at a slight price premium.

Inside, the RS6 has all the modern amenities of the Audi range. Expect the usual sharp screens, lovely sports seats, and a tasteful application of textures throughout.

There’s a blend of carbon-look finishes, chrome, leather and gloss black. Perhaps a little too much gloss black to keep clean, but the aesthetic is suitably upmarket. 

You can go to town on customisation, and the car we primarily tested had stitching and colour in the carbon patterns to match its 'Ascari Blue' exterior, but you can pick whatever shade or combination of colours your budget allows.

Audi’s software is pretty good these days, with an attractive theme and fast hardware to back it, and the brand’s ‘Virtual Cockpit’ is still one of the most aesthetically pleasing and customisable digital instrument systems on the market, despite being one of the first.

Regardless of the price point, a three-row SUV needs to be super practical and capable of family duties. 

And if you want a BMW X5 but need a lot more space, this is the next logical step.

Let’s start in the front row. As mentioned, the new X7 gains the screen and tech set-up from other new BMW models like the iX and updated 3 Series. The Curved Display combines a 12.3-inch digital instrument cluster with digital speedo and a 14.9-inch multimedia screen.

You can customise the cluster layout and move things around on the multimedia screen, too. The latter is a touchscreen but you can also find what you need via the 'iDrive' controller in the console.

I have had some experience with this system in the iX and while it’s not without its flaws, it is a top notch system. There’s a lot to wrap your head around, but the use of app icons helps. And you can swipe through to your chosen screen.

It took far too long to work out how to find the trip computer, something that should be much easier to access, as well as a couple of other functions. And the climate controls are housed in the digital screen. I would always prefer a separate space with buttons for air-con.  

But the graphics and displays - including the excellent head-up display - are excellent. 

Other tech you get with the X7 includes the BMW’s 'Digital Key', which is an app that allows iPhone users to lock and unlock their car remotely, and BMW ID driver profile.

If you buy this car, just allow yourself some time to familiarise yourself with all that tech.

Elsewhere up front there’s a lovely new three-spoke steering wheel, and cute touches like the metal air vent toggles, black and metal touches and the choice of inserts.

The front seats are luxurious and comfortable and offer loads of side and thigh support. They have memory functions, too. There’s no shortage of headroom up front, either.

Storage-wise, the door will fit the largest of bottles, as well as other items thanks to generous door bins, while the central lidded box is also sizeable. 

What about that second row?

The X7 xDrive40d usually comes standard with seven seats, but our test car was fitted with the $1500 captain’s chair option which drops seating capacity down to six people.

If you need the extra seating this is not the option for you, but it is great for families with bigger kids, and it would make for an excellent airport transfer car. 

The seats are unbelievably comfortable and can be adjusted to suit your preference. They also have ISOFIX points and armrests. 

Rear seat occupants have access to their own climate controls, air vents, USB ports, cupholders and ample door storage.

There is a massive amount of occupant space as well - stretch those legs out and enjoy it!

One of the X7’s selling points is that it is a genuine three-row SUV. That third row is not just for occasional use for very small children, like so many seven-seat SUVs. That row can be used every day. 

Even with my six foot stature, I could easily climb in and out of the third row. That’s made even easier thanks to the mechanical seat functions.

Just hit the lever at the top of the second row seat and the motor moves the seat forward and up to ensure there’s a big enough aperture to get in and out of the rear seats. 

You can also raise and lower the third row electronically via buttons on the boot wall - and they stow flush into the boot floor. Neat!

Once in the third row, there’s air vents, USB ports, bottle holders and storage and quite comfortable seats with more than enough leg and head room.

There’s even a third row section of the sunroof, operated from the second row. Lots of clever touches that people who use the third row will appreciate.

The boot has a few cool features, too, including a split tailgate.

You can even sit on the lower section - it can handle a load of up to 250kg - a perfect place to sit and watch the polo.

You can lower the suspension to aid loading larger items, and the X7 comes with a space-saver spare wheel.

Capacity is 300 litres with all seats in place, and I easily fit a pair of smaller suitcases in with that configuration. It increases to 2120L with the two rear rows folded. 

Okay, I promised a car with the practicality of an equivalent SUV, but it’s not quite there. The trade-off is still worth it, I promise, but there are a few areas where the RS6 isn’t as practical as you think it’s going to be, particularly for front occupants.

Yes, it’s a big wide car, with large but supportive seats and plenty of headroom, but the issue for those travelling in the front two seats is the surprisingly limited amount of storage.

Yes, there are two bottle holders in the centre console with a folding tray lid to hide them away, but they aren’t huge. Bigger bottles would have to go in the door bins, but even then they’re a bit height-constrained.

There’s a decent glove box on the passenger side, but even the centre console box is very shallow, with more than half of it taken up by a wireless phone charger.

The touch panel for the climate unit looks impressive but still can’t match having physical dials. It has clicky haptic feedback to your individual presses, and all the functions are permanently accessible instead of hidden in sub-menus, so if you’re going to make climate a touch-based interface, it doesn’t get much better than this.

Where the RS6 shines is in the back seat. Despite those big bucket front seats, I had heaps of room behind my own seating position (at 182cm tall), with lots of headroom and sufficient width in the cabin to spread out.

You sink into the rear seats, which are heavily contoured so riding in the back is a pretty good experience even on the track.

Rear passengers get four adjustable air vents in both the B pillars and in the centre, as well as their own touch panel for the rear climate zone.

USB power outlets are also available, and there are netted pockets on the front of both back seats, with a further two bottle holders in the drop-down armrest.

The centre seat is probably only good for kids, because there’s a very tall raise in the centre required for the driveshaft, eating all the legroom.

The boot is fairly large at 548 litres which is in mid-size SUV territory, although I will admit some performance SUV rivals offer closer to 600L.

Space expands to 1658L with the second row folded flat.

Let’s start with the bad news. Most people can’t afford one of these. The RS6, in all of its muscular glory, is more expensive than ever before. Now wearing a before-on-roads price-tag of $241,500, it’s hardly your average mum and dad family hauler. But then, there’s nothing average about the RS6.

It’s so well regarded amongst enthusiasts for multiple reasons. It’s the biggest meanest wagon you can buy, and somehow Audi has managed to make this version more powerful and even faster than before.

In fact, it’s one of the few normal looking combustion cars out there which can still hold a candle to many electric cars, with its whomping V8 helping it warp from 0 to 100km/h in just 3.4 seconds.

More on those performance specs later. If you’re wondering what else you get for your near-quarter-of-a-mill it’s pretty much every spec item Audi currently offers.

There are now lighter 22-inch alloy wheels, adaptive air suspension, a high-performance braking system, an RS-specific exhaust system, matrix LED headlights with adaptive high beams, a 10.1-inch multimedia touchscreen with navigation and wireless phone mirroring and one of the best digital instrument clusters on the market.

It also features Valcona leather interior trim, sporty bucket seats with perforated trim, honeycomb stitching, as well as ventilation and heating, additional cabin trim in synthetic suede (comprised of 45 per cent recycled fibres), ambient interior lighting and a panoramic sunroof.

It’s a lot of stuff, but one thing you get a little less of is sound insulation. Audi has chosen to remove some of it this time around so you can hear the V8 better from behind the wheel.

The X7 xDrive40d is powered by a 3.0-litre, in-line six-cylinder turbo-diesel engine, that gets a boost in power - it pumps out 259kW of power and 720Nm of torque - 64kW/100Nm more than the 30d.

It now also comes with 48-volt mild hybrid tech, which uses an electric motor integrated in the eight-speed automatic transmission.

It drives all four wheels via BMW’s 'xDrive' all-wheel drive system and it is fitted with air suspension for a cushy ride. Towing capacity is rated at 3.5 tonnes braked or 750kg unbraked.

If you are keen on off-roading in the X7, it has a 221mm ground clearance, and a fording depth of 500mm, but maybe best to keep it on the tarmac.

The RS6 is still packing eight cylinders in 2023, producing a massive 463kW/850Nm, somehow an increase (+22kW/50Nm) over the previous iteration.

Audi’s signature ‘Quattro’ all-wheel drive system is present alongside a limited-slip differential and four-wheel steering.

Air suspension and performance brakes and exhaust also feature, alongside an aggressive Continental SportContact 7 tyre package.

The 0-100km/h sprint time is now just 3.4 seconds, allowing you to show up even some electric cars, and the RS6 features 48-volt mild hybrid technology with a cylinder-on-demand system which can shut half the block down for more efficient coasting.

The transmission is an eight-speed torque converter unit which is smooth and effortless.

According to BMW, the official combined cycle fuel figure for the X7 40d is 8.0 litres per 100 kilometres.

Our fuel figure after nearly a week of mixed city, freeway and country driving was 9.0L/100km, which isn’t too far off the mark.

It has an 80 litre fuel tank and an approximate driving range of 1000km.

Officially, the RS6 and its eight cylinders drink a combined 11.8L/100km, although even with its fancy hybrid system and cylinder deactivation, my time with the car saw 15.0L/100km. The RS6 has a 72-litre fuel tank and takes only the finest 98RON unleaded fuel.

With a big plush SUV like this, you’d expect a comfortable ride. And for the most part, the X7 delivers that, while offering more than a bit of grunt, as well.

The X7’s height ensures a high driving position, and there’s plenty of glass for decent visibility. 

Propelling a 2.5-tonne SUV could be a struggle for a lesser engine, but the meaty diesel offers ample torque and the mild hybrid set-up helps to reduce initial turbo lag significantly - that means it is responsive from a standing start.

I wouldn't have thought a vehicle of this size and shape was capable of a 5.9-second 0-100km/h time, but here we are.

As a result of all that torque and power, overtaking is a breeze - providing there is enough room on the other side of the road for both cars to fit.

That size and heft have an impact on cornering and dynamics. You simply can’t carve through tight corners in this car, but with that said, it’s more entertaining than you’d think. 

Steering feel is weighted on the heavier side and it’s as sharp as it needs to be in a car like this. It would be weird if the steering was too pointy. 

Ride quality is top notch - as it should be - and while the massive optional 23-inch wheels and low profile tyres mean you’ll notice potholes and the like, it largely soaks up imperfections with ease.

That level of refinement extends to the hushed ride, too. The cabin is a quiet and serene place to spend time - but not quite to the same degree as a 7 Series. 

Parking in tight spots is a challenge, and manoeuvring in narrow streets could take a while, too. But you could tell that just by looking at the X7.

As you might have guessed from its impressive engine and performance equipment, the RS6 is a certified weapon on road and track.

On the road you can expect a quiet, refined cabin, superbly balanced steering for low and high speeds and a gentle ride quality courtesy of the pricey air set-up.

It’s as noisy or as quiet as you want it to be, with the cylinder deactivation toning things down at low speeds, and the engine roaring to life under heavy acceleration, or when the 'Dynamic' drive mode is selected.

It can at times be alarming how much the RS6 leaps to life, as it feels so cushy in a city, its width and cabin giving the feel of a luxury car rather than a performance one.

Make no mistake, though, the RS6 is properly quick, and when you give it a kick, it’s the roaring, aggressive machine the spec sheet suggests.

The best place for this? The track, of course. The big V8 and the capability of the all-wheel drive system are truly best explored at velocities impossible to legally achieve on the road.

Once you get past the bark and snarl of this wagon’s eight-cylinders at full force, and the lightning-fast shifts of its eight-speed automatic, you’ll have a moment to appreciate the way it simply holds to the tarmac when you tilt it into the corners, providing a balance when loaded up which only air suspension can provide.

The steering is awesome, communicating the texture of the road nicely to the driver, and requiring just the right amount of force to keep the car pointing where it needs to go.

The grip level is astounding with the huge tyres and the four-wheel steer system lets this hefty wagon take corners at a tighter angle than your brain initially allows.

Thankfully, the four-wheel steer system isn’t weird, either. While it can have a strange effect on some cars, in the RS6 it only bends your mind slightly when you tip it into a hairpin. Otherwise it feels pretty normal.

When everything is warmed up, it can let its guard down slightly and allows the driver to eke out a slide at the rear here and there for extra fun-factor

Jeez. What a machine. I guess this is what a quarter of a million dollars buys. A car that can do it all. Take the kids to the school in comfort and tear it up on the track like few other passenger cars on the same day.

There’s a caveat, though. A small one which looks like it will turn into a big one for cars like this in the near future.

I had the opportunity to drive the RS e-tron GT around the same circuit and it was better. Much better.

It was faster, more accurate, more composed. It was so effortless, I didn’t realise exactly how much quicker than the RS6 it was until I drove them back-to-back.

It’s a good sign for the future, but also a reminder a V8 like this isn’t the performance pinnacle it once was.

Like its standard cabin equipment, the RS6 has had the entire catalogue thrown at it for active safety gear. Included is freeway-speed auto emergency braking with pedestrian, cyclist, and intersection detection, lane keep assist with lane departure warning, blind-spot monitoring with rear cross-traffic alert, an exit warning system, and adaptve cruise control with traffic jam assist.

Elsewhere the RS6 gets dual front, dual side, and head curtain airbags, with ISOFIX points on the outer two rear seats as well as three top-tethers across the rear row.

The RS6 is not safety rated by ANCAP, but the rest of the A6 range was awarded a maximum five stars in 2018. 

After copping a bit of flack from motoring media and buyers, BMW finally increased its warranty terms last year from three years to an industry standard five-year, unlimited kilometre warranty on its vehicles, including the X7.

Rather than a set servicing schedule, BMW offers condition-based servicing which is when the vehicle’s computer alerts the owner that it requires a service. 

BMW doesn’t offer capped-price servicing, but does have a pre-paid 'Service Inclusive Package' with terms ranging from three years/40,000km to five years/80,000km and beyond. 

A five-year basic package for the X7 costs $2800, which is not too bad considering the positioning of this model.

Five years and unlimited kilometres is the warranty length, and Audi’s ownership program includes invites to events like the one we were able to experience for the launch of this car. A track-test of the RS6 and the RS e-tron GT.

If you own one, I recommend them, you’ll learn a thing or two about the car and possibly yourself while you’re at it.

Servicing is required once every 12 months or 15,000km, and a service pack covering the first five years or 75,000km can be purchased alongside the car at a cost of $4360.

It works out at $872 per year, which isn't economy car cheap, but with such a complex drivetrain, what did you expect?