BMW X5 vs Mercedes-Benz X350

What's the difference?

The BMW X5 is a leading contender in the ‘Over $70K Large SUV’ division of Australia’s new car market, which is a hotly-contested segment boasting 15 marques and 25 models.

The X5 has hit an enduring sweet spot with Aussie buyers in terms of size, performance and price. BMW prefers to call it a Sports Activity Vehicle (SAV) as distinct from its Sports Utility Vehicle (SUV) rivals.

Clearly, any word association with a utility is something BMW Group Australia wants to avoid after recently launching its latest X5 range, which brings numerous enhancements including design revisions, increased standard equipment, refreshed powertrains and more.

We were entrusted with the digital ‘Comfort Access’ key to one of the latest X5s, to understand from a family car perspective why this model range enjoys such enduring popularity with prestige SUV (sorry, SAV) buyers.

The V6 X-Class is big, bold and bloody expensive – and it has segment-topping safety tech– but its price-tag swiftly climbs above more than $80,000 when you start adding one of the many optional extras and is it really worth that much beyond the cache of the badge? Really?

Sure, the bigger engine is what most potential X-Class buyers were pushing for after the launch of the four-cylinder-powered utes as part of the first-gen X-Class wave, but is there room – or even actual demand – for such a high-priced supposedly luxury ute?

Read on.