BMW X5 vs Mercedes-Benz C300

What's the difference?

The BMW X5 is a leading contender in the ‘Over $70K Large SUV’ division of Australia’s new car market, which is a hotly-contested segment boasting 15 marques and 25 models.

The X5 has hit an enduring sweet spot with Aussie buyers in terms of size, performance and price. BMW prefers to call it a Sports Activity Vehicle (SAV) as distinct from its Sports Utility Vehicle (SUV) rivals.

Clearly, any word association with a utility is something BMW Group Australia wants to avoid after recently launching its latest X5 range, which brings numerous enhancements including design revisions, increased standard equipment, refreshed powertrains and more.

We were entrusted with the digital ‘Comfort Access’ key to one of the latest X5s, to understand from a family car perspective why this model range enjoys such enduring popularity with prestige SUV (sorry, SAV) buyers.

Australia's relationship status with the Mercedes C-Class has long been… complicated.

Over 40 years and five generations, the German midsized luxury sedan has been a paragon of efficiency and safety on one hand, but on the other, well, the quality and ride comfort haven't lived up to brand expectations.

Now the completely redesigned version has landed in Australia, with shrunken S-Class limousine styling to take on not only the BMW 3 Series, Audi A4 and Genesis G70, but rivals as disparate as the Hyundai Ioniq 5 and Tesla Model 3.

The question is? Is this latest, sixth-generation, new-from-the-ground-up C-Class good enough to take on all those and more? Let's find out.