What's the difference?
BMW's 'B58' six-cylinder engine is what's known in the trade as 'a cracker'. Three litres and a turbo's worth of silky smooth power, it delivers big dollops of torque with the kind of immediacy once reserved for much larger units.
It's already a perfect match for the M140i hatch, as well as the M240i coupe and convertible. And once you hit on a winning formula, why not spread the joy into the ever-growing world of SUVs?
Enter the X3 M40i, the first performance variant in BMW's compact SUV range, sitting just under $100k (before on-road costs) and aiming up at a quality field of similarly sized and specified performance versions like the Audi Q3, Jaguar F-Pace, Merc-AMG GLC, Porsche Macan, and Volvo XC60.
Big fast SUVs have long been a guilty pleasure of mine. My brain has been telling me for years, since the first time I drove one - the first-gen Audi SQ5 - that they're silly and wasteful and 'not my kind of car'.
The Europeans - and latterly, the Americans - seem to be playing to an audience of me, convincing my prejudiced head that my try-anything heart is right: over-engined, jacked-up, stiffly-sprung family wagons are as much fun as anything else.
The X3 M is BMW's first full-fat M version of the X3, a car that has never really fired the imagination until this third generation. First we got the very good X3 M40i, now we have a 375kW, twin-turbo straight-six screamer, the M Competition.
BMW has form when it comes to performance SUVs, in the shape of M versions of its larger X5 and X6 models. And it has expertly applied that experience here. The X3 M40i is properly quick and dynamically sharp, yet comfortable, refined, and most of all practical when it needs to be. The price tag is large for a compact SUV, but the M40i's quality, value and all-around ability justify it.
As much as I love the mental GLC63 - complete with V8 bellow - the X3 M is the one for drivers. While that's a silly thing to say on the surface - what 'driver' is going to buy an SUV? - this is the new reality. We love these things and they're not going away.
While it may not be quite as comfortable as any of its competition or have the V8 cachet of the Jag and the Merc, it still takes the fight to them in what is easily the roomiest and most practical in this niche part of the segment. And it's an enormous amount of fun.