BMW M440I vs Mercedes-Benz CLS-Class

What's the difference?

Without a whole lot of fanfare BMW has slipped yet another model into its Australian line-up.

Sitting alongside existing coupe and convertible variants, the new 4 Series Gran Coupe follows the template established by the previous gen version. 

A sports luxury four-door with a sleek, fastback twist, it provides a more adventurous alternative to its close 3 Series cousin. 

Offered in three grades, this is the M440i xDrive, the 3.0-litre, six-cylinder, all-wheel drive 4 Series Gran Coupe flagship. 

It competes with premium all-wheel drive four-doors like Audi’s S5 Sportback, the Jaguar XF P300 R-Dynamic HSE, and the Mercedes-AMG C 43.  

Mercedes-Benz loves to fill a niche. This is the company, after all, that has a coupe version of its GLC and GLE SUVS, four-door coupes ranging in size from the CLA to the AMG GT 4-door, and enough electric vehicles to make Tesla jealous.

The nichest of all though, might the CLS, which has been updated for the 2022 model year.

Positioned above the E-Class but below the S-Class in the line-up as a sporty sedan for customers after a blend of style, technology and performance, the new CLS is available in just one engine now, while styling and equipment have also been tweaked in the update.

Can the CLS earn its place in the Mercedes line-up or is it destined to be a bit player amongst more popular models?