What's the difference?
Phwoar. Mate!
Or should I say, M-eight-fifty-I. That’s right. This is the all-new, 2020 BMW M850i Gran Coupe, the first ever example of its kind. It’s a big, long, luxury, sporty, coupey thing. And it’s gorgeous.
The BMW 8 Series 2020 range includes this new Gran Coupe body style, and also the Coupe and Convertible models. This particular model, the M850i xDrive Gran Coupe, is essentially BMW’s answer to, say, the Audi RS7. Or one of the many Porsche Panamera variants. Or the Mercedes-Benz CLS or Mercedes-AMG GT 4 door Coupe.
Like those cars it has svelte looks, striking dimensions and a sledgehammer engine under its long, shapely bonnet. This is first ever 8 Series Gran Coupe, as it essentially stands in place of the existing, now defunct, 6 Series Gran Coupe. But it’s bolder, bigger and more brutal - just take note: this isn’t a full-scale ‘M8’ Gran Coupe. It has more of a luxury speed cruiser angle to it, arguably like a Mercedes-AMG CLS 53, not the full-fat AMG 63.
The question is, then, should you buy it over one of its established rivals?
Let’s figure it out together, shall we?
Can a car company show off? It seems absurd; the kind of embarrassing, unedifying behaviour that only ego-driven, status-obsessed human beings engage in. And yet look at BMW’s new 8 Series, with its shinily silly cut-glass gear lever, its laser headlights, its outrageously powerful V8 engine and its bullfrog-but-beautiful stance - surely this is showing off on a corporate scale?
To be fair, when a car company makes a new range-topper - and BMW only applies the number 8 to its most special vehicles, think Z8 and i8 - it really is about making a kind of look-at-me statement.
A car as obviously ostentatious as the M850i xDrive Coupe (and Convertible) has to appeal to buyers, even if it’s only a small and wealthy target market. And there is plenty that’s appealing about this old-fashioned yet modern-looking grand tourer, from the incredible way it accelerates to its luxuriant ride quality and decadent interior.
It would want to be impressive, of course, with a price tag of $272,900 (or $9000 more for the Convertible).
So, has the new 8 Series BMW got what it takes to separate the very rich from their hard-earned megabucks? We donned our shiniest shoes and went to the launch to find out.
If you’re the sort of buyer who wants a car that signifies a lifestyle that is ‘large and in charge’, the BMW M850i Gran Coupe could be just the thing for you. It isn’t as showy as some of its competitors, and mightn’t reach the same levels of excitement as those cars either - but it is a convincing offering in its own right, and a beautiful piece of design at that.Â
Does the world really need a car as outrageously loud, over-the-top, exclusive and stupidly fast as BMW’s new 8 Series? Obviously not, but BMW clearly felt that its range, and its customers, could do with something like this. On paper, and even from the kerb, it seems a strange beast - luxurious and yet lightning quick - but from the driver’s seat it just instantly makes sense. And makes you smile. Scarily, there’s an even faster 8 Series Competition version to come…