BMW 740i vs McLaren Artura

What's the difference?

The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.

Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.

It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.

But is it forward-thinking enough to fend off the likes of the Mercedes EQS?

Obviously the headline item of the new McLaren Artura Spider is the ability to drop the top and feel the wind in your hair, or, should you live in Melbourne, at least the damp mist on your face.

But this new plug-in powerhouse has plenty more to offer than just its folding hardtop.

The coupe and convertible are more powerful, there’s a new and louder exhaust, faster gear shifts, a richer rev range, better suspension and better braking.

Oh, and there's a new feature designed to unlock your inner hooligan, but we’ll come back to that one in just a moment...

But at its core, the Artura Spider is a plug-in hybrid monster that goes someway to previewing the future of the supercar species.

Does electrification enhance the excitement? We strapped in to find out.