BMW 7 Series vs Volkswagen Tayron

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

The Tiguan Allspace was not really an iconic Volkswagen badge, not in the same way as the Golf, Polo or even just the Tiguan itself, so the brand has taken a smaller risk than many in changing names. But, to be blunt, it doesn’t really matter what the badge on the back is, as long as, at its core, it lives up to the Volkswagen attributes buyers expect - and the Tayron definitely does that.

This new seven-seat SUV is a very welcome addition not only to Volkswagen’s line-up, but to the entire family SUV segment. It’s competitively priced, enjoyable to drive and very practical. The Tayron has a lot to offer those in the market for family-friendly transport.

That doesn’t mean it’s best-in-class, and there are areas where it can be improved, but there’s no reason why the Tayron shouldn’t enjoy the same level of success the Tiguan Allspace enjoyed.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

Despite the name change, the resemblance between the Tiguan and Tayron is strong, largely because they still share a lot of commonalities.

From the front windscreen forward, they are the same, but the Tayron gets a different lower bumper treatment across the variants to give it a unique front, as well as squared-off wheel arches for further visual separation from Tiguan.

It’s a similar story at the rear too, with a unique lower bumper to make the pair look different when parked side-by-side.

But where you see the most obvious differences between the pair is from the side, with the Tayron 280mm longer than the Tiguan. 

Crucially, the wheelbase has been stretched from 2681mm for the Tiguan to 2791mm for the Tayron, adding an additional 110mm of interior space. This means the side profile of the Tayron looks longer too.

Ultimately, while the changes are obvious when the two are side-by-side, there’s still a clear visual connection between the pair, despite the different names.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

Volkswagen’s reputation for being ‘semi-premium’ came in part because it offered an elevated in-car experience compared to many of its mainstream rivals. And that is very much the case with the new Tayron, which is loaded with the latest technology but still looks and feels like a Volkswagen.

The interior is dominated by the central screen, which at 15 inches on the 150TSI Elegance and 195TSI R-Line pushes to the very limits of how big and how high an multimedia screen like this can be practically and safely included in a car. While it’s not the biggest in-car screen, it sits right at the top of the centre of the dashboard and almost gets in the way of vision across the bonnet.

The (slightly) smaller 12.9-inch display in the rest of the range is obviously better, but both screens are generous in size and offer good touchscreen usability, with fast reactions and relatively straightforward menus.

However, what neither offers is much in the way of physical switchgear, so most controls need to be changed via the touchscreen, which is not the easiest or safest way to interact with a vehicle you’re trying to drive.

But overall the cabin design is nice and what we’ve come to expect from Volkswagen. The materials look and feel high quality and there’s a nice mix to create a more premium-feeling environment.

One notable element is the extra storage in the console between the front seats, which includes a clever spot for two smartphones to wirelessly charge, with a lid on top for added usable space.

As for the practicality, that really depends on your point-of-view and reasons for needing a seven-seat SUV. That’s because the Tayron, like the Tiguan Allspace before it, is not really a true seven-seater but rather more accurately described as a ‘5+2’ SUV. 

What that means is, the third-row seats are for occasional use rather than regular use. So, if you need something to carry five or more passengers (most likely a family with multiple children) on a regular basis, then the Tayron is likely too small for your needs.

If, however, you need a five-seater the majority of the time but would like the option to carry two more if the need arises, then the Tayron is very much worth considering.

Even then, it’s worth noting that the third row is both tight on space (even with the second row slid forward) and there is only limited storage and no air-con vents, charging outlets or even child seat restraints.

Space in the first two rows is good, though, with the second row able to slide backwards and forwards depending on how much space your passengers need.

As for the 150TSI Life, with its unique five-seat layout, well it takes advantage of one of the biggest selling points of the Tayron - it’s big boot. 

The five-seater gets 885 litres of boot space, thanks in part to some underfloor storage where the seats would normally be. So it will appeal to those who like a mid-size SUV, like the Tiguan, but need extra cargo room on the regular.

As for the seven-seat versions, Volkswagen claims the Tayron has 850 litres with third-row stowed and 345 litres with third row in use. The former is excellent, while the latter is adequate.

The addition of the extra seats means the Tayron is equipped with a space-saver spare wheel, rather than a full-size one.

Volkswagen Australia has spent the last two decades carefully positioning itself as a ‘semi-premium’ car brand, selling buyers on its European design and dynamics while still undercutting the genuine luxury brands.

However, with the influx of new brands and the post-pandemic inflation across the industry, Volkswagen knows it cannot price itself out of reach of the typical family buyer that would look for a Tayron.

That’s why the entry-level 110TSI Life starts below $50,000 and both the five-seater 150TSI Life and seven-seat 150TSI Elegance come in under $60k. It’s only the flagship 195TSI R-Line that blows past $70,000 and pushes back into that true ‘semi-premium’ part of the market.

The decision to have the Tayron around that $50-60,000 mark is no accident, the brand revealed that's the price range many of its buyers prefer to shop in, so they’ve met them where they are.

The 110TSI Life starts at $48,290 (all prices exclude on-road costs) and the more powerful 150TSI Life from $53,990. Both come with 18-inch alloy wheels, keyless entry and ignition, a power tailgate, digital instrument cluster, a 12.9-inch touchscreen multimedia system, in-built navigation, wireless Apple CarPlay and Android Auto, as well as a wireless charger.

Interestingly, the 110TSI comes standard with seven seats, while the 150TSI only has five, but we’ll dive into the details on that later.

Next up in the range is the 150TSI Elegance, which is priced from $59,490. It has seven seats as well as 19-inch alloy wheels, LED headlights with an illuminated grille strip, LED tail-lights, chrome roof rails, rear privacy glass, heated steering wheel, leather-appointed upholstery, power adjustable front seats with massage function and heated rear seats.

Finally, the range is crowned by the 195TSI R-Line, starting at $73,490, and equipped with Matrix LED headlights, R-Line exterior and interior styling, progressive steering, a 15-inch touchscreen multimedia system, a head-up display and a Harman Kardon premium sound system.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

There are three powertrain choices for the arrival of the Tayron, but the company has also confirmed two plug-in hybrid variants are coming in 2026.

For now it’s an all-petrol-powered line-up. The 110TSI Life is powered by a 110kW/250Nm 1.4-litre turbocharged four-cylinder petrol engine. This is paired to a seven-speed dual-clutch automatic transmission and sends all its performance via the front wheels only.

The 150TSI gets a bigger 2.0-litre turbocharged four-cylinder engine making, you guessed it, 150kW and 320Nm. It also has a seven-speed dual-clutch automatic but adds all-wheel drive.

Finally, there’s the 195TSI R-Line, which VW claims offers ‘GTI levels of performance’, so it gets a 2.0-litre turbocharged four-cylinder unit pumping out 195kW and 400Nm. Once again, this is mated to a seven-speed dual-clutch automatic transmission and gets an all-wheel drive system.

While the performance offered by all three powertrains is good, the lack of the hybrid option from launch does cost Volkswagen a point or two.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

Going with a line-up of turbocharged petrol engines means the Tayron isn’t the most efficient SUV in its segment, but the addition of the eHybrid PHEVs next year will change that.

In the meantime, what you need to know is that the 110TSI uses 7.6L/100km, the 150TSI has a  7.7L/100km claim and the 195TSI is unsurprisingly the thirstiest at 8.6L/100km.

Those are all relatively high when you compare them to key rivals, such as the Hyundai Santa Fe Hybrid, which uses just 5.6L/100km, the same as the Toyota Kluger Hybrid - and both of those are conventional hybrid systems. 

The saving grace for VW is the non-hybrid Santa Fe uses 9.3L, so it makes the Tayron look better. But until the Tayron plug-in hybrids arrive, VW is at a disadvantage.

As for driving range, the 110TSI has a 55-litre fuel tank, so a theoretical range of 720km between fueling stops. The 150TSI and 195TSI get a slightly larger 58-litre tank, which means the former has a 750km range and the latter approximately 675km.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

Family-friendly SUV or not, a big part of Volkswagen’s ‘semi-premium’ reputation came from its more dynamic and engaging driving experience. While other brands have certainly caught up, and in some cases surpassed VW, it remains a core attribute.

That is very much the case with the Tayron, which has a very well-sorted powertrain and chassis, and that means good performance when you put your foot down and excellent response when you turn the wheel. 

Obviously nobody really buys a seven-seat SUV for its dynamic qualities but it’s a nice bonus, especially when you are paying this kind of money.

One downside of the dynamics is the responsive handling comes at the cost of firmer suspension, so it can feel busy on bumpy roads.

However, there was a bigger issue on the cars we drove at the official launch event, with several suffering from noticeable rattles from the doors, especially when the road gets choppy.

This is very much not a traditional Volkswagen feature, which typically have very solid build quality, so it will be worth listening for if you take a Tayron for a test drive. 

As you’d expect from an all-new model, the Tayron comes loaded with safety equipment, including both passive and active systems.

On the passive side, there are nine airbags, including a centre airbag between the passengers and side curtain ‘bags that cover the third row occupants.

On the active safety front, there is all the usual stuff you expect these days, including freeway-speed auto emergency braking (AEB) with vulnerable road-user protections and intersection features, lane keeping assist, blind-spot monitoring, both front and rear cross-traffic alert (including pedestrian and cyclist detection), driver attention alert, traffic sign recognition, adaptive cruise control and exit warning.

Volkswagen has also rolled out a new system called Travel Assist, which combines the adaptive cruise control and lane assist to create a semi-autonomous driving function under the right circumstances.

Notably, if you don’t like all these systems, Volkswagen says that some of them can be switched off and stay off (rather than defaulting to on every time you start the car). These include the acoustic speed warning and adaptive cruise control for speed limit response and road layout response. However, all the other systems will switch back on every time you start the car.

Which is actually not a bad thing in the case of the Tayron, at least based on our initial drive. Unlike many rivals which feature overly-sensitive systems with annoying ‘beeps and bongs’ that can actually become distracting at times, the Volkswagen system is both well calibrated and offers subtle warnings. It makes for a more enjoyable driving experience, while retaining all the benefits of these safety systems.

The Tayron has already earned a five-star rating from Euro NCAP, so the company is expecting the same from ANCAP.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

The Tayron is covered by VW’s usual five-year, unlimited kilometre warranty. While that’s not bad, per se, it also not particularly outstanding given the growing number of seven and 10-year coverages.

As for servicing, the Tayron requires a check-up every 12 months or 15,000km, whichever comes first. VW Australia offers either three or five-year Care Plans, which save you money compared to the pay-as-you-go offer.

For the 110TSI a three-year plan costs $1595 (saving $178) and the five-year plan $2910 (saving $528). The 150TSI and 195TSI cost the same, with three years $1891 (saving $211) and five years for $3550 (saving $554).