BMW 7 Series vs MG Im6

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

A super solid first outing from the IM brand. Don't let the pricing fool you, there is still bang for buck on offer in the IM6 Performance, even if it at times feels a bit too digital for my tastes.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

I feel almost mean saying this, because there will be plenty of people who like the way the IM6 looks, and I don’t want to rain on their parade. But… I’m not one of them.

It reminds me a bit of the pre-facelift Tesla Model Y, in that it’s largely feature-less and a bit blobby, and there’s not a sharp angle anywhere to be found on the thing. Premium to me means powerful and assured — picture just about any Audi — whereas I just find this a bit bland and soft.

Anyway, I do like the big alloys, the insulated glass roof and the light treatment front and rear.

And I like the cabin. The seats aren’t leather, but they’re super thick and comfortable, and there is a genuinely premium air in the cabin, helped by the acreage of screens and the quality elements, like the little door panels.

The doors unlatch electrically, matching the pop-out door handles outside, but they can be a bit fidgety. Someone from MG told me how they worked (you kind of cover the handle and let the door come to you) but I watched everyone else who tried to open them struggle. If you're at the point where you have to explain how a door handle works, you might have over-egged the pudding.

The second screen below the main one acts a bit like a mobile phone. You can alter your home screen widgets and access the main menu, even as Apple CarPlay is synched at the top. You’ll get used to it, I’m sure, but I found it to be a bit fidgety.

Actually it reminds me a little bit of the Lexus trackpad, or whatever that hateful system was called, where you controlled the main screen via a little mousepad thing, though happily it’s nowhere near as annoying as that was.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

The IM6 measures 4904mm long, 1988mm wide and 1669mm tall, and it rides on a 2950mm wheelbase, with IM describing it as a "mid-large SUV", though I expect it will be classed as a medium SUV Australia.

That said, ICE and EV mid-size electric SUVs are not cut from the same cloth, with the latter making use of a flat floor to maximise space. And so it is with the IM6, where backseat room is pretty damn impressive. I’m 175cm, and I had no problem at all with legroom or headroom, plus the same plush seats from up there are in the back, too.

There are also air vents but no temperature controls, and while there are USB ports, there is no regular household-style plug in the cabin. 

The glass in the windows is laminated, while the roof is double glazed, which MG tells me is Australian summer-proof, but I guess we'll know for sure in a couple of months.

There’s no shortage of cargo room either. There’s a 32-litre frunk up front, and there’s 646 litres in the boot with the rear seats in place. They’re 60/40 split, and if you drop them, luggage space grows to 1621 litres.

The towing capacity is a braked 1500kg, too, but I don’t expect to see many of these towing a camper trailer around.

Premium play means more premium prices, and my IM6 Performance will set you back $80,990 on the road. That might have just sent your eyebrows skyward, but keep in mind it’s faster than some Ferraris, and is swimming with high-end tech, so the bang-for-buck factor is actually still pretty good.

There are cheaper ones, too. The single-motor Premium grade is $60,990 drive-away, albeit with less power and slower charging. Then there’s the Platinum, with a bigger battery and faster charging, which is $69,990

The Performance, though, gets everything IM has to give, including an 800-volt architecture, which means super-fast charging, as well as twin motors, brutal acceleration, a decent driving range and adaptive air suspension.

Elsewhere, you get LED lighting, a big and insulated glass roof, and 20-inch alloy wheels. Inside, there are thick and soft synthetic leather seats that are heated and cooled in both rows, a banging 20-speaker sound system, and wireless charging to pair with wireless Apple CarPlay and Android Auto.

There’s also 'active noise cancellation', and a seat-aware digital assistant which is about the best, and fastest, I’ve ever used. The IM6’s speaker system can locate where a voice is coming from, so any passenger can use the assistant. For example, if you’re in the backseat and say 'hey IM, lower my window', only your window opens. It’s a technology that I specifically remember the German brands crowing about not so long ago.

There’s also a 10.5-inch central touchscreen that controls much of the vast 26.3-inch screen that runs from in front of the driver to the centre of the cabin, as well as clever little magnets embedded in the dash in front of the driver, as well as in the back of the front seat headrests, that are designed to hold phones, iPads or other little accessories.

Also cool is the IM6’s self-parking tech, but there’s also a relatively useless crab walk function, which leans on the rear-wheel steering system to drive diagonally at slow speeds. I’m still not entirely sure when you’d use that one, to be honest.

Honestly, it’s a lot of stuff, and a lot of tech.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

This is the real party trick of the IM6, because there’s a nuclear power plant under the metal somewhere. All up, the twin-motor setup produces a total 578kW and 802Nm, though I suspect you’re never accessing all the grunt all at once. Still, 100km/h zips by in 3.4 seconds, and the top speed is 239km/h. For the record, that’s exactly as fast the Ferrari Roma Spider I recently handed back, so yeah, it’s properly supercar quick.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

Also on board is a 100kWh Nickel-Cobalt-Magnesium battery that produces a WLTP driving range of 505kms. Pretty good.

Charging is strong, too. The high-tech platform allows for 396kW DC fast charging, which is faster than what is currently offered in Australia. The claim is 30-80 per cent charged in 15 minutes. There’s also an external vehicle-to-load (V2L) port.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

First things first, don't get too distracted by the word "performance" here. The IM6 doesn't act like a performance car, it feels bit too plush, and bit too digital, for that.

But that's not necessarily a bad thing. Performance cars are often loud, raucous and uncomfortable, and the IM6 is none of those things. Instead, those mountains of power and torque make silky, silent progress absolutely effortless, which feels pretty premium to me.

MG makes a big deal of how much work went into insulating the cabin from noise – with active noise cancellation joined by double-paned insulated glass – and it is a properly calming and quiet space.

Also strong is the suspension, with the adaptive air setup soaking up most bumps and bruises, but I found it can clang over really solid bumps, sounding like it's bouncing off a stopper. The steering is solid, too, with a nice weight, if not overly talkative in the feedback department, while the rear-wheel steering helps eat into the turning circle for tight three-point turns.

The downside, though, is that it all feels a little too digital, and like there's been a little too much overthinking gone into it. Having to push a button to see behind you in a hurry is bonkers (see my explanation in the Safety section below), and the secondary screen is more annoying than intuitive. And there were several bings or bongs I couldn't even identify. All of which interrupts the otherwise calming nature of the drive experience.

There is a long list of safety aids on the IM6, and I won't detail the lot here. But I will call out a couple of curious mentions.

As always, the driver distraction warning is annoying, but can be switched off. And MG also counts the IM platform, or what it calls a digital chassis, as part of the safety offering. It has its own digital brain that adapts the air suspension, the rear-wheel steering and the active safety kit on the fly.

The other curiosity is the weird way you see out the back. Rather than fit a digital rear-view mirror to counteract the almost non-existent rear vision, you instead push up on a little toggle on the steering wheel to bring up a live view of what's happening behind you on the central screen.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

The IM6 is covered by a five-year, unlimited-kilometre warranty, rather than MG’S 10-year term. Capped-price servicing is offered for the first five years, with your total bill just under $3000. The service intervals are 20,000kms or 12 months.