BMW 550I vs Maserati Ghibli

What's the difference?

Eco-friendly vehicles are the leather pants of the new-car world; it takes a lot of money to make them look good (but people who own them think they look fantastic regardless). If you don't have a gazillion dollars to drop on a Tesla,  then it's a one-way ticket to Prius town. And really, who wants that? 

But what if it didn't have to be that way? Behold the BMW 530e iPerformance.

Seemingly tired of waiting for the Australian Government to introduce any sort of meaningful subsidy for green cars, BMW has made the choice simple: you can have a petrol-powered 530i for $108,900, or opt for the plug-in hybrid 530e for... $108,900. This is truly revelatory thinking.

There's no specification penalty, either, and the hybrid will power to 100km/h in an identical 6.2 seconds, so you're not even any slower. But you are sipping less fuel, emitting less C02 and basking in the general smugness, and sweet silence, that comes with feeling like you're saving the world.

So what's the catch?

Maseratis make a certain amount of sense to a certain kind of person. As the folks who run the brand in Australia will tell you, its buyers are the kind of people who’ve driven German premium vehicles, but find themselves wanting something more. 

They are older, wiser and, most importantly, richer. 

While it’s easy to see the high-end lure of Maserati’s Italian sex appeal styling and luxuriously appointed interiors, they’ve always struck me as cruisers rather than bruisers. 

Again, they’re for the older, more generously padded buyer, which makes the Trofeo range something of an oddity. Maserati says its Trofeo badge - seen here on its mid-sized sedan, the Ghibli, which sits below the vast Quattroporte limousine (and side on to the other car in the range, the SUV Levante) - is all about the "Art of Fast". 

And it certainly is fast, with a whopping V8 driving the rear wheels. It’s also completely bonkers, a luxury car with the heart of a track-chomping monster. 

Which is why Maserati chose to launch it at the Sydney Motorsport Park complex, where we could see just how quick and crazy it is. 

The big question is, why? And perhaps who, because it’s hard to imagine who wants, or needs, a car with such severe schizophrenia.