2020 BMW 440I vs 2022 Cupra Ateca

What's the difference?

Life comes at you fast, especially in the automotive industry, where model lifecycles are becoming shorter as each new generation comes and goes.

Take the BMW 4 Series for instance. It’s been a segment stalwart since 2013, but the current model’s time in the sun is finally coming to an end a little later this year.

And that got us thinking whether or not the old saying rings true in this context. So, we put the flagship 440i coupe to test to find out if the older you get, the wiser you are.

Meet the new Cupra Ateca. Actually, scratch that. Meet the new Cupra, the VW Group's Spanish performance brand that will be launching in Australia around the middle of this year.

Picture a pyramid, and then put VW at the top of it. Bottom left you've got Skoda, a brand that prides itself on practicality and clever features. Bottom right you've got Cupra, which promises to be the fun, sporty and energetic cousin, and to focus on performance, electrified or otherwise. But both are fed from Volkswagen.

Make sense?

The Ateca, then, is a nearly Tiguan-sized SUV that will launch in one hi-po trim level, and a significantly lower starting price than its better-known, R-badged relative.

It also promises to marry family duties with a fun-to-drive attitude. So how does it measure up?