BMW 4 Series vs Kia Optima

What's the difference?

Without a whole lot of fanfare BMW has slipped yet another model into its Australian line-up.

Sitting alongside existing coupe and convertible variants, the new 4 Series Gran Coupe follows the template established by the previous gen version. 

A sports luxury four-door with a sleek, fastback twist, it provides a more adventurous alternative to its close 3 Series cousin. 

Offered in three grades, this is the M440i xDrive, the 3.0-litre, six-cylinder, all-wheel drive 4 Series Gran Coupe flagship. 

It competes with premium all-wheel drive four-doors like Audi’s S5 Sportback, the Jaguar XF P300 R-Dynamic HSE, and the Mercedes-AMG C 43.  

There are plenty of reasons why you should still consider a mid-sized sedan like the Kia Optima. I’m sure there are… just let me think about this for a sec…

Okay, so this part of the market is dying. A decade ago, sedans like this were really popular, but now there are heaps of alternative options. Yep, people are going for mid-sized SUVs rather than mid-sized sedans like this.

But that doesn’t mean models like the just-updated 2018 Kia Optima are without their reasons for being. I’m just not sure the facelift has made it more appealing to look at…