What's the difference?
Over 44 years BMW has produced more than 15 million examples of the 3 Series. That's roughly one every minute and a half... for over four decades.
And the latest, seventh-generation version of what the famous German maker defines as the "heart and soul" of its brand has landed in Australia.
The new '3' is longer and wider. It's also claimed to be slicker aerodynamically, up to 55 kilos lighter, more fuel efficient, and faster.
And it'll need every advantage it can muster to take a chunk out of its arch rival, the all-conquering Mercedes-Benz C-Class.
The Mercedes-Benz Sprinter has long been a formidable competitor in the Light Duty (3501-8000kg GVM) division of Australia’s highly competitive Heavy Commercial vehicle market.
The popular range offers a choice of panel van, cab-chassis and minibus body styles, four turbo-diesel engine variants (plus an all-electric drivetrain), three wheelbase lengths and for panel vans plus the choice of two roof heights.
An extensive overhaul of the Sprinter range in 2024 brought extra safety technologies, new comfort and convenience features and other benefits, which Mercedes-Benz claims can help drivers work more efficiently. We recently put one of the latest models to the test.
Despite BMW's wholehearted embrace of the SUV its 3 Series is still a critically important model for the brand in Australia. And this new version certainly has the spec and tech to take the fight up to Merc's C-Class. And if you're in the happy position of making that choice, it's now a whole lot harder. For our money the 330i marks the sweet spot with extra performance, safety tech and standard features for only a fraction more than $3k over the 320d entry-point.
Given the original Sprinter was released in 1995, it’s not surprising the current third-generation model feels like it’s benefitted greatly from decades of continuous refinement. Although the list price difference between our test vehicle and its closest Chinese rival is substantial, the 417 MWB Panel Van is hard to fault in terms of driver comfort, safety and all-round competence. It really is very good.