What's the difference?
Over 44 years BMW has produced more than 15 million examples of the 3 Series. That's roughly one every minute and a half... for over four decades.
And the latest, seventh-generation version of what the famous German maker defines as the "heart and soul" of its brand has landed in Australia.
The new '3' is longer and wider. It's also claimed to be slicker aerodynamically, up to 55 kilos lighter, more fuel efficient, and faster.
And it'll need every advantage it can muster to take a chunk out of its arch rival, the all-conquering Mercedes-Benz C-Class.
Deepal is a recent arrival in Australia but its parent company Changan Automotive is one of China’s largest state-owned automotive manufacturers which was established in the 1950s.
Deepal Automobile Technology (to use its full name) is one of several brands under the Changan corporate umbrella targeting different market segments across passenger and commercial vehicle lines.
Deepal’s focus is on full-electric vehicles with an expanding Australian line-up comprising a compact SUV (S05), mid-sized SUV (S07) and a groundbreaking large SUV (E07) it calls the Multitruck.
We recently spent a week in the E07 to find out if it’s not only practical for family duties but also if its unique design offers genuine workhorse ability to validate its ‘truck’ credentials.
Despite BMW's wholehearted embrace of the SUV its 3 Series is still a critically important model for the brand in Australia. And this new version certainly has the spec and tech to take the fight up to Merc's C-Class. And if you're in the happy position of making that choice, it's now a whole lot harder. For our money the 330i marks the sweet spot with extra performance, safety tech and standard features for only a fraction more than $3k over the 320d entry-point.
The Deepal E07 is not a truck, so tradies need not apply. However, for couples and families it's a generously equipped and luxurious EV with a unique electronic approach to a reconfigurable interior, albeit with practicality partly compromised by its fastback styling. So, only car buyers will determine if this is a short-lived automotive curiosity, or a bold new direction for SUV design.