Bentley Flying Spur vs Omoda 9

What's the difference?

The Bentley Flying Spur Speed is a whole lot of car, for a whole lot of money. Sure, I’d rather have a Ferrari or a Porsche with similar power (and the Panamera shares the same V8 and hybrid set up), but then if you’re in the market for a Bentley like this you already have a garage full of other options. And I can see why you’d add one of these to your collection. Because you can.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

Bentley seems to have spent the design budget on the Continental GT Speed, which was launched at the same time and gets the same new engine under its slightly sexier bonnet. The big move there has been going from Bentley’s traditional four headlight face to a smoother more modern one with just two lights, or eyes.

The Flying Spur, by comparison, sticks with the more traditional look, and four eyes, but that doesn’t necessarily mean it looks nerdier. Indeed, it’s still an impressive and handsome beast and does a mighty fine job of making this much metal and mass look bold and desirable. 

Truly, vehicles this large tend to look lumpen and making one look as good this Flying Spur Speed does is an impressive feat. Look at the photos and be impressed.

The interior fit out and fittings are stunning, with Bentley boldly claiming it makes the best car cabins in the world. It’s not an outrageous claim, either.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

I’m not going to pretend that I had my laptop out taking notes while we were hitting 200km/h down the back straight at Magarigawa, but at more sane speeds there’s no doubt the rear seats of this car would be a very relaxing, plush, cosseting and pleasant smelling place to sit and work.

That’s at least partly what the Flying Spur Speed is for, a limousine for those who don’t like, or perhaps can’t quite afford, a Rolls-Royce, but still want great British solidity, class and that sense of obscene wealth, probably inherited.

The bonus of the Flying Spur is that it’s also a lovely place to be should you choose either of the front seats, with hugely comfortable seats that are more like couches, endless adjustability and many soothing massage settings for your heated and ventilated pews.

The spinning central 12.3-inch display remains the highlight, offering you a modern touch screen, which can disappear to reveal either three classic analogue dials or a plan piece of dashboard, if you prefer a “digital detox”.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

If you’re going to put the word “Speed” in the title of your car, you really can’t mess about when it comes to the powerplant, and Bentley also has a proud history of making hugely powerful V12 engines to live up to. That’s a history that has now ended, with the announcement that the new 4.0-litre twin-turbo V8 in this Flying Spur Speed will be the one and only in all Bentleys, henceforth, including the Continental and the Bentayga SUV.

Bentley’s W12 engine is, sadly, no more, which might well make some older Flying Spurs quite collectable.

The V8 will come in different flavours, of course, and it’s also a hybrid, as is the modern way. Bentley calls the 140kW electric motor attached to the engine an “e-machine”.

Using that machine, the Speed can whisk you around in silent, EV-only mode for up to 81km. With such a stupendous sounding V8 on offer, it’s hard to see why you’d bother, but it’s an option, and the hybrid system is cleverly set up so that the harder you drive, the quicker the battery recharges, so effectively you’d almost never have to actually plug this PHEV in.

With the engine and e-machine combined, you’re looking at a staggering 575kW and 1000Nm, enough to propel all 2646kg of this Flying Spur Speed to 100km/h in just 3.5 seconds.

It might not sound quite as orchestrally moving as the big, sassy W12, but it’s still a hell of a replacement, as it is, in fact, “the most powerful Bentley engine ever”. That will do nicely.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

So, if you were very careful to use your 81km of EV-only range, as often as possible, and you drove very slowly and treated the accelerator pedal with great care, you might, possibly, achieve the Flying Spur Speed’s claimed fuel-economy of 10.7 litres per 100km. 

That’s the great thing about hybrids like this, they are theoretical fuel misers of the highest order. But if you aren’t careful and you care more about enjoying that twin-turbo V8 engine you’ve paid so much money for, you’re never, ever going to get it under 15L/100km, and you’ll quite likely exceed 20L/100km, as we did, with ease, by driving it around a track all day.

Theoretically, again, this Bentley will emit just 33 grams of CO2 per kilometre. 

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

Any car with a whopping 575kW and 1000Nm is going to be interesting, even invigorating to drive, but you’d have to say the smaller and lighter it is, the more excitement, and even fear, you’re going to be faced with.

In the case of the Bentley Flying Spur Speed, you’re talking about an enormous, and enormously luxurious and comfortable, sedan that’s designed to carry more than two people, and weighs a hefty 2646kg.

It’s a limousine powered by a rocket, as I said earlier, but looking at the size, and pondering the weight of it, you really don’t expect too much in the way of thrills. Effortless performance, sure, titanic overtaking thrust, perhaps, but then you read the fine print and note that this Flying Spur Speed can hit 100km/h in 3.5 seconds.

That’s seriously fast in anything, but in a car this big, and filled with as much luxury as a mid-sized super yacht, it feels other worldly. 

Hammering the big Speed around a tight, intense race track feels strange at first and then strangely comfortable. Even sitting in the back wasn’t so much frightening as amusing, as the big Bentley simply slopes through any challenge you throw at it.

Sure, I’d like it to be louder, and you do miss the sound of the old 12-cylinder engine (and Bentley fans in particularly might find its absence upsetting), but the V8 is still throaty enough to please your ears, and it’s important to consider that it’s actually more powerful than the old W12, which is no mean feat.

Compared to the shorter, sharper Continental GT Speed we drove on the same day, the Flying Spur does have a bit more body roll, a bit more pitch and dive under braking from 200km/h, or when accelerating ballistically out of slow corners, but it’s still stupendously impressive for what it is.

And that is a luxury limousine that can turn itself into a race track weapon if you, and your three passengers, want it to. 

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

The Bentley Continental GT Speed comes with a five-year, all-inclusive servicing plan as standard.

That sounds good, but stunningly, Bentley still only offers a three-year manufacturer warranty, albeit one with no mileage limitations. That's way below industry standard these days.

The battery that forms part of the hybrid system is, however, warrantied for eight years, or 160,000km.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.