Volvo C30 customised sporty compact
By Mark Hinchliffe · 29 Nov 2006
But now here comes the smallest Swede, the C30 which is 22cm shorter than the S40 mid-size sedan.
While it still boasts many Volvo virtues such as high levels of safety equipment, it is clearly aimed at a different buyer.
"The C30 doesn’t try in anyway to be a family car," says Volvo C30 program chief designer Simon Lamarre at the world launch on the Spanish holiday Island of Mallorca.
"It’s not designed for people with kids.
"We’re known for family cars, but we didn’t even consider putting in a fixed child’s seat or a pram in the rear cargo area."
The premium coupe/hatchback C30 will arrive here in April with an entry level price of about $35,000 for the 2.4litre five-cylinder petrol five-speed manual up to about $44,000 for the T5 2.5litre turbocharged petrol and D5 2.4litre five-speed turbo diesel five-speed auto models. The D5 and T5 will also be available with a six-speed manual transmission.
Volvo Car Australia PR manager Todd Hallenbeck said they were "still pushing hard for an attractive price".
It will come with three trim levels and a host of exterior and interior colour combinations.
"It’s all about customer customisation," says Lamarre.
"Like mobile phones; you can change the colour of the phone, its cover, its wallpaper and its ring tone."
In the C30, you can choose a white exterior with a brown body kit and even red carpet.
There is a wide range of colour combinations available in the exterior, the body kit, upholstery, carpet shades and even three centre console finishes including an iPod white.
Hallenbeck aid he hoped to have most of the combinations available, but trim details were not yet confirmed.
The C30 clearly targets younger buyers rather than the traditional Volvo customer with its bold nose, rakish sloping roof, high sills, big wheels, funky glass tailgate, wide rear Porsche-like hips and sporty body kit.
Its competition will include the 1 Series BMW, but mainly the Audi A3, even though it comes in a lot cheaper and better equipped than the German competitors.
On price, alone, it would be more of a competitor with sporty variants of the Ford Focus, Mazda3, VW Golf and Holden Astra.
"The A3 brought in more younger buyers, more women and it rejuvenated the brand," says Lamarre.
"We expect the C30 to do the same."
But there could be a big market in downsizing empty nestes who want a smaller car, but not necessarily fewer creature comforts.
Top of the list of C30 attractions is the equipment levels: dual zone climate air conditioning with pollen filter; cruise control; proximity key that never needs leave your pocket; and two levels of audio including one with 10 Dynaudio speakers.
The audio systems also include a jack to connect an MP3 player and from early in 2007, there will be a USB connector for an iPod.
"People want style, performance and gadgets," says Lamarre.
The C30 is a four-seater with the rear seats slightly offset to the middle to provide a good view of the road ahead for rear passengers, but still wide enough apart for a clear view between them for the driver.
The cloth upholstery in the 2.4i is called "Dala" which is like a wet suit. It’s comfortable and appears to be very durable. Leather is an option on the 2.4i and standard on the D5 and T5.
There is plenty of room in the front and back with seats supplying generous squab extension and contoured for comfort.
The D5 and T5 will come standard with dynamic stability and traction control, with stability control on the 2.4i.
Options include the award-winning BLIS system which alerts drivers of a car in their blind spot; a sport chassis which lowers the car 20mm and has firmer suspension; leater upholstery; and sunroof.
Volvo expects to sell 600,000 cars worldwide in 2007, with 65,000 of them being C30s.
In Australia, Volvo was the top-selling imported car from the early 1970s to the early ’90s and the company is hopeful the C30 will help return them to their glory days.
Volvo Car Australia PR manager Todd Hallenbeck said they expected to sell 600 a year.
Together with sales for other new products not available this year, this could lead to an extra 1500 sales in 2007.
That includes 500 S80 saloons, 400 C70 convertibles plus an unknown number of diesel S40s.
ON THE ROAD
The Spanish holiday island of Mallorca is a strange mix of old and new architecture, partying young holidaymers and rich yachting tpes.
Somehow this mirrors the appeal of the Volvo C30.
It’s a bold and fresh new image for Volvo, especially that radical rear end, with enough of the Swedish DNA to make it unmistakeably Volvo.
I get the feeling it will appeal to both the young who like the radical new look and the empty nesters who admire the proud nose and inconic badge.
Heading out of Palma de Mallorca in peak-hour traffic, the C30 attracts plenty of stares and even some camera clicks form young and old alike.
The T5 with the six-speed box feels easy to use in commuter traffic conditions, the gears shifting smoothly and swiftly without any notchy feeling.
Out of Palma, the 120km/h freeways give the C30 a chance to stretch its legs. The T5 and D5 proved capable cruisers with enough grunt to overtake rapidly without urgent need for downshifting.
But most of Mallorca has narrow and twisty roads with few bumps and rare opportunities for well-timed and brave passing.
The C30 is perfectly suited to these conditions.
First in the T5, the engine is so torquey you can drive most of the way in third.
Wind it up on the short straights, then back off and the high compression engine tucks it into the corner. The brakes felt rather spongey and requiring plenty of pressure.
Mid corner you let the revs drop as low as 1500 and it will still punch out from the apex without having to shift down.
Only the hairpins required second and in some cases first gear.
The manual T5s on test were fitted with the lowered sport suspension which had almost no understeer, unless you suddenly reefed on the steering wheel.
Firing it out of the corner, there was a slight nose lift and mild torque steer.
Steering is electro-hydraulic with a bit of play around the centre, but a distinct and controlled feel.
Despite the sporty suspension, the few bumps where tree roots had tunneled under the super-smooth hot-mix asphalt are taken in its stride.
By comparison, the standard suspension fitted to the five-speed auto D5s on test, is even more forgiving, but the nose wants to run wide and will not pull back near as easily.
It runs down the road with a whisper of wind and tyre noise, but a howling diesel note when pushed. The petrol model didn’t even have an intake or exhaust growl to speak of.
"The C30 is not designed as a sports car, but as a sporty car," says Volvo C30 program chief designer Simon Lamarre.
No doubt, if it becomes a success, a more sporty version will be forthcoming.
FAST FACTS
ENGINES: 2435cc 5-cylinder petrol (2.4i); 2521cc 5-cylinder turbo petrol (T5); 2400cc 5-cylinder turbo diesel (D5)
POWER: 125kW @ 6000rpm (2.4i); 162kW @ 5000rpm (T5); 132kW @ 4000rpm (D5)
TORQUE: 230Nm @ 4400rpm (2.4i); 320Nm @ 1500–4800rpm (T5); 350Nm @ 1750–3000rpm (D5)
TRANSMISSIONS: 5-speed manual (2.4i), 6-speed manual (D5, T5), 5-speed auto with sequential (all)
DRIVE: front wheels
SUSPENSION: spring-strut, lower link, anti-roll bar (front); individual, multilink, coil springs, anti-roll bar (rear)
TURNING CIRCLE: 10.6 m
BRAKES: ABS with electronic brakeforce distribution, 278–300/280mm ventilated discs
DIMENSIONS (MM): 4252 (l), 1782 (w), 1447 (h), 2640 (wheelbase), 135 (ground clearance)
KERB WEIGHT: 1204–1404kg
FUEL: 91–98 RON and diesel (D5), 52litre tank (D5), 62litre tank (2.4i, T5)
PRICES (estimated): $35,000 (2.4i), $44,000 (D5, T5)
OPTIONS: BLIS blind spot alert ($1200), body kit, sports chassis, sunroof, leather trim.