What's the difference?
Big sedans are not in vogue at the moment and huge luxury sedans were on the way down before the humble Commodore and Falcon departed the upper end of the sales charts. The Germans, who have always done a spectacular job of these flagship sedans, cheerfully persist with these cars.
Absolutely loaded with fascinating technology that bleeds its way down to the more mainstream models, they represent the zenith of the brand's innovation and style. The A8 is certainly that.
What it isn't, is particularly sporty, but after two years since its launch, V8 power has reached the fourth-generation super-sedan to deliver the latest iteration of the iconic S8.
Freedom of choice has been the focus for the luxury car industry for more than a decade. Buyers were free to choose from a seemingly endless amount of variations and bodystyles to suit their taste and lifestyle.
It gave birth to the ‘four-door coupe’ then the ‘SUV coupe’ and so many more. But now it seems car makers have reached their limit, as evidenced by Mercedes-Benz’s newest offering - the CLE Coupe and Cabriolet.
While technically a new addition to the range, the CLE actually replaces not one existing model, but two. The CLE will fill the gap left by both the C-Class Coupe and E-Class Coupe, allowing the German brand to simplify its line-up (ever so slightly).
So, what is the CLE Coupe and how will it live up to expectations of two different car buyers? Read on to find out…
The S8's existence is a source of joy for me because it's not a huge SUV. Yes, it's a huge sedan but it's a reminder that the technological flagship is alive and well, at least in Germany. And the important thing about these cars is the way the toys filter down through the rest of the range. That used to take years but we're seeing this cool stuff a lot more quickly, right down to the A1.
The S8 punches, and punches hard in this rarefied part of an already shrunken section of the market - the twin-turbo V8 matches its German rivals, it's lighter and it's as well-stacked as any of the three. What it doesn't do, however, is shout about itself the way the other two do. It's the incognito choice.
The CLE Coupe really feels like a car of the times. As the electric vehicle market continues to suck in resources, the days of endless variants and body styles is going to wane. But the truth is the CLE does a nice job of filling the demands that both previous C-Class Coupe and E-Class Coupe buyers are looking for.
It’s a stylish model with plenty of technology on the inside, so it should appeal to those who want something refined and elegant for their lifestyle. It has a hint of sportiness on road, without being overtly dynamic or uncomfortable; although Mercedes-AMG will cater to those buyers soon enough. And it offers the kind of space inside that buyers of both models will find acceptable (as long as they don’t have to climb into the back regularly).
The biggest challenge will be convincing C-Class customers to take the big jump up in price over the model it replaces, while at the same time convincing E-Class buyers that this is still something special and different given its similarities to the old model.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.