Audi S4 vs BMW 330i

What's the difference?

Audi would probably prefer you not to realise this, but the five distinct versions of S4 and S5 on the market all pertain to a single performance and equipment formula spread across five different bodystyles. 

Yes five, and this has been the case for more than a decade, with the S4 sedan and Avant wagon, A5 two-door Coupe, convertible Cabriolet and five door liftback Sportback all representing vastly different shapes for you to choose from, with the same underpinnings. This simply echoes the A4 and A5 ranges they’re based on of course, and BMW clearly thought it was a good idea too, given the 3 and 4 Series ranges were split into individual lines at the start of last generation.

Mercedes-Benz offers a similar array, minus the liftback, but is happy to wrap the whole lot under the C-Class label. 

So, given that the A4 and A5 range scored a mid-life update a few months ago, it’s only logical that the changes flow on to the performance S4 and S5s, with the top-tier RS4 Avant following suit. 

We’ve covered the latter in October, and now it’s the turn for the former, and CarsGuide was among the first to drive the updated S4 and S5 ranges at their Australian media launch last week.

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!