What's the difference?
Spoilt. That's what we are. If you're in the market for a hot hatch, you can have your pick of German-built and French ones from as little as $27,000. There isn't a dud among them now that the VW Polo GTI has had a bit of an update and you can pick and choose your style. Audi's S1 is aiming to be king of the kids with its stiffly-priced S1.
Set the finances aside and consider for a moment what's on offer. As it turns out, a lot.
“Actyon!”
Any car with a name that sounds like the first word sung by Alicia Bridges on The Adventures of Priscilla, Queen of the Desert soundtrack version of the ‘70s disco classic, I Love the Nightlife, is crying out for attention.
But does the KGM Actyon, from the carmaker formerly known as SsangYong (from 1987, and Dong-A-Motor for 33 years before that) deserve to get the attention of medium SUV buyers against best-sellers like the Hyundai Tucson, Kia Sportage, Mitsubishi Outlander, Nissan X-Trail and Toyota RAV4?
Keep reading, because the latest offering from this intriguing new/70-plus year-old brand from South Korea is presented, priced and packaged like a pro ready for action, so let’s go!
Cars this small shouldn't be this fast and useable at the same time, but the Audi S1 is. It isn't without its problems - the ride is harder even than the Fiesta ST which might weary some prospective buyers.
It's also a bit difficult to justify the price - in its basic form it's missing a few creature comforts that you'd expect in a $50,000 car - reversing camera, high-res screen, that sort of thing.
However, in the hot hatch world, those things don't matter. It has the bragging rights, the tech and the outright blinding speed to take on the bonkers Focus ST and equally zany Megane RS. And even the Audi S3.
Is all of the above enough to spur you into Actyon? It should be, or at least make your medium-SUV shortlist.
Bold styling, keen pricing, an inviting cabin, loads of space and an involving driving experience make the new KGM everything we wanted from but never really got from the old SsangYong.
A bit more torque, a little less thirst and a softer ride would make a surprisingly good family-friendly medium SUV a real crowd pleaser.
We’re looking forward to what else KGM has coming in the future.
The A1 is so small it starts to strain Audi's design language. When you cram on the S-style bumpers and raccoon-eyed trim on the hatchback, it's starts to look a bit busy.
It isn't quite a shrink-wrapped A3 - Ingolstadt's designers know better than that - but it's full of Audi design cues, such as the strong, light-catching character lines, distinctive LED daytime running lights and fondness for big wheels.
Inside is along the themes of the A3, with what are becoming Audi's trademark; round eyeball air-con vents, the manual fold-down screen familiar to Q3 owners (but smaller) and a good clear dash. The handbrake jars slightly as it feels cheap to hold and wobbles a bit.
The S Sport seats are big and comfortable, and the top half of the backs are capped in plastic, which was colour-coded on our car. The rear passengers will certainly get an eyeful of whatever terrifying hue you've chosen, so choose wisely.
Despite the five doors, the back seats are occasionals, like the Mini the A1 is gunning for, and the boot is very small, but okay for shopping for couples or singles.
KGM currently sells no fewer than three medium-sized SUVs of roughly similar dimensions.
There’s the more-compact Korando (which arrived in 2020), the bigger and boxier Torres (released in 2024) and, of course, the new Actyon. While all sit on variations of the same monocoque-bodied platform, the newcomer benefits from additional development (and funds) under KGM ownership.
Not obvious unless viewed together, the Actyon is designed to be a sportier and more coupe-like take on the Torres, and is slightly lower at 1680mm as a result. But it’s also a bit longer at 4740mm and wider at 1920mm wide. Both share the same 2680mm wheelbase.
This may seem an extravagant niche for KGM to pursue, but it claims the original SsangYong Actyon (unveiled in 2005) beat the admittedly far-more influential BMW X6 by about three years, to become the world’s first productionised coupe-style SUV.
Whatever, today’s Actyon is a sleeker and perhaps prettier design than the Torres, with obvious Range Rover (Evoque, Velar) homages throughout, particularly when it comes to the lighting elements.
According to KGM, the grille’s lighting design is inspired by the four symbols found on the South Korean flag, representing heaven, earth, water and fire.
A nod to SsangYong’s reputation for tough, rugged vehicles are the controversial bonnet-mounted ‘handles’, a decent ground clearance rating of 206mm, squared-off wheel arches, unusually-wide C-pillars and clear Jeep Grand Cherokee overtones in the tail-light and other rear-end treatments.
What should be a visual mess seems to meld together cohesively regardless of influence, making the Actyon a distinctive, handsomely-offbeat design.
Starting at $49,900, Audi S1 is by far the priciest of the small-hatch based hotties, at least until Mini's madcap JCW arrives. This price is just almost double that of VW stablemate's forthcoming 2015 Polo GTI.
Standard on the manual-and-five-door-only S1 is a ten speaker stereo, climate control, ambient lighting, remote central locking, cruise control, satnav, headlight washers, auto headlights with xenon low beams, partial leather seats, leather-bound steering wheel, auto wipers and rear parking sensors.
Our Misano Red ($990 option) came with two extra packs. The Quattro Exterior Package ($3990) adds bi-xenon headlights with red trim, red brake calipers, spoiler, quattro logos on rear doors (ahem!) and five-spoke 18-inch alloys that are part matt black, part polished.
The Quattro Interior Package ($2490) adds S Sport front seats with Nappa leather and red backrest capping with quattro logo (ugh), more nappa around the cabin with contrast stitching, flat bottom steering wheel and red rings on the air vents.
There's an S Performance Package that brings the best of these two packs together for $4990, saving about $1500 and the embarrassment of the quattro logos.
Our test car also had aluminium air vents ($220), black contrasting boot lid ($300) and black roof ($720).
The A1 is so small it starts to strain Audi's design language
The grand total is a sobering $58,610. There's a couple more options that'll easily pop you over $60,000.
Audi's MMI is dash-mounted in the A1 as there's no room on the narrow centre console. As ever, it works well and doesn't take much getting used to. The satnav is a bit grainy on the smaller screen but is otherwise a competent unit.
Sound is from a ten-speaker stereo and you can stream across Bluetooth or plug in a memory card. The sound was good but the system did take a while to find the phone whenever we came back to the car.
If you love an underdog, you’ve come to the right place, because the Actyon – a portmanteau of action and young – is a minor player in a major league.
Medium-sized SUVs represent Australia’s largest automotive segment. So, to help get the ball rolling, even the ‘base’ K50 grade borders on bountiful.
Kicking off from $47,000, drive-away, you’ll find unexpected little luxuries like quilted leather and heated outboard seating front and back, powered and ventilated front seats, rear privacy glass, a heated steering wheel, multi-coloured ambient lighting, automatic walk-away locking, a powered tailgate (with motion sensors) and 20-inch alloys. Entry level, remember.
Plus, a space-saver spare wheel is fitted. Rural drivers thank you, KGM!
These come on top of most of the expected modern amenities, including climate control, embedded satellite navigation, a 12.3-inch touchscreen (alongside a same-sized electronic instrument display), wired Apple CarPlay/Android Auto, heated/powered folding mirrors, a reverse camera and parking sensors all around.
Thankfully, there’s also a decent wedge of advanced driver-assist safety, like autonomous emergency braking (AEB), lane-support systems and adaptive cruise control. More on those in the Safety section later on.
For an extra $3K, the K60, from $50,000, driveaway, adds a 360-degree-view camera, a panoramic sunroof with a solid shade (again, something Australians want), rear door blinds and a wireless phone charger.
But there are a few conspicuous omissions. No Actyon offers head-up instrumentation, digital radio, wireless CarPlay/Android Auto or the option of either a hybrid powertrain and/or all-wheel drive (AWD).
Still, from a value perspective, that’s a lot of kit for the cash. K60 money can’t buy you more than a basic RAV4 GX (albeit a hybrid), while you’re only at mid-grade Outlander LS, Sportage SX, Tucson Elite and X-Trail ST-L 2WD petrol.
And that’s not even taking in the Actyon’s extra length and girth that make this five-seater seem like it should offer a third row, or the very striking styling.
So far, so good.
This is where the action is. The S1's tiny body packs a 2.0-litre turbocharged four-cylinder producing 170kW and 370Nm of torque. The S1 will streak to 100km/h in 5.9 seconds thank to the traction aid of quattro all-wheel drive.
All Audi S1s come with a six-speed manual
Despite a pretty solid hammering during its week with us, including more time than we'd have liked in Sydney traffic, the stop-start function helped deliver a pretty reasonable 10.2L/100km, however that's a long way over claimed 7.1L/100km.
All Audi S1s come with a six-speed manual, so dual-clutch haters can save the whining. The only downside from not having a self-shifter is the ECU can't deliver the boy racer farts, parps and crackles of the other S cars.
A familiar unit if you’re an existing Korando or Torres driver, the Actyon uses a 1.5-litre, four-cylinder, direct-injection, turbo-petrol engine.
Delivering 120kW of power at 5400rpm and 280Nm of torque between 1500-4000rpm, it drives the front wheels only at this stage via a six-speed torque-converter auto supplied by Toyota-owned Aisin.
With a power-to-weight ratio of nearly 73kW per tonne, it falls behind the larger-capacity 2.5-litre non-turbo alternatives as found in the Mazda CX-5, but matches rival 2.0-litre non-turbo units as used in the Sportage and Tucson.
A trio of driving modes are offered – 'Normal', 'Sport' and 'Winter' (to control traction in slippery conditions) – while a handy pair of paddle shifters allow for some manual-ratio manipulation, though it will still change up automatically rather than bounce on the rev-limiter.
The KGM also follows class convention in its double wishbone front and multi-link independent rear-suspension set-up, though it boasts higher-than-usual ground clearances for a front-drive medium-SUV that’s resolutely not an off-roader.
Towing capacity is rated at 1500kg with a braked trailer and 750kg unbraked.
If you're buying the S1 as a comfortable urban runabout with a cool badge, you're half right. While the seating for front passengers is certainly supportive, the hard suspension tune will ensure you're well aware of road surface imperfections.
The S1 is a rocket
Thankfully, what it missed out on in the ride department it makes up for in every other way - the S1 is a rocket. The 2.0-litre turbo jammed under the bonnet has almost no lag and is paired with a slick six-speed manual that is terrific fun to manhandle through the gears.
The way the S1 picks up speed when it's on boost is addictive and licence-endangering. A flattened accelerator in second or third will obliterate just about anything this side of $100,000 and you'll be having more fun in this than big brother S3 because the chassis is more adjustable and there's a bit more life.
You can hear the turbo sing to accompany the bassy exhaust growl. Hit the massive brakes hard and the car remains stable even over rutted roads. Turning the wheel brings almost-instant turn-in, mashing the throttle again a fun little wriggle. It's superb.
It's tremendous fun point-to-point on a twisty road
You'll have to be a bit patient with the throttle to get the wriggle, though - give it too much too early and it will want to push wide, the quattro system shuffling power around to try and quell understeer while the electronic diff fiddles with the braking system to do the same thing. It gets there in the end, but you're better off meting out the power with your right foot for maximum rewards.
It's tremendous fun point-to-point on a twisty road - despite being a bit heavy for its size (1415kg), it's as chuckable as the next best thing, the Fiesta ST.
Okay, this the best-driving KGM ever. No shocks there, as this is the first model under the company’s new stewardship.
But it’s also the best SsangYong ever. Faint praise maybe, considering how off-road-biased and workhorse-like so many models were/still are, yet the Actyon can hold its head up high in more-sophisticated circles.
Not that pressing the starter button reveals that straight away.
With a dinky capacity and hefty, circa-1650kg mass to overcome, the 120kW/280Nm 1.5-litre turbo four needs plenty of revs to get going, meaning there’s a moment of initial lag before the speed starts piling on. Not great if you’re in a hurry. And it's pretty vocal to boot.
Essentially, the Actyon regularly has to work harder than larger-engined alternatives to achieve the same result. A quick power-to-weight calculation tells the story: 72.8kW/tonne versus 85.6kW/tonne for the 1578kg, 135kW/245Nm 2.5-litre Nissan X-Trail.
But, once on the move, there is a decent wad of torque for spirited acceleration as well as smooth throttle responses, and enough in reserve for sufficiently quick highway overtaking. We clocked 9.7 seconds for the 0-100km/h sprint.
Three driving modes are offered – Normal, Sport and Winter. Sport holds on to the ratios for a big longer, and is best suited for open-road driving.
More torque wouldn’t go astray, though, especially when the car is fully laden.
And the six-speed auto transmission, whilst smooth, can also be slow to react to downshift requests. The abrupt and clumsy stop/start system doesn’t help when moving off the line again, either.
Things improve when on the move, aided by a handy set of paddle-shifters when you’re in the mood for some manual-mode ratio manipulation, though the software does upshift if you forget.
In the wet the KGM also feels planted. And though it does not take a lot to spin the sticky Michelin-shod front wheels, it remains composed. An AWD option would probably be a welcome addition to the range.
You’d never call the Actyon a sports SUV, but there is a keenness to the chassis tune, reflected in the strong braking and positive steering – the latter being an absolute first for a SsangYong product.
Light enough around town to be easily manoeuvrable (with help from deep windows and surround-view cameras), it weights up nicely and consistently at speed without ever feeling too heavy, and provides just enough road grip and feedback so you can confidently push on knowing what the front wheels are doing. That’s all you can ask for in a family SUV.
Plus, the advanced driver-assist safety (ADAS) tech is pretty reigned in most times, only making itself unwelcome with occasional lane-keep assist wheel-tugging and drowsy-driver alert paranoia.
Thankfully, a quick swipe up on the multimedia screen will extinguish these and others quickly.
Now, there’s a bit of body lean if you want to make your occupants car sick through tight corners, but a bigger problem is the Actyon’s busy/bouncy ride on anything other than smooth roads.
Blame the lack of suspension travel and standard 20-inch wheels, because they do not absorb enough of the bad stuff.
It’s worse with one person, and the ride improves with more bodies on board, but a recalibration and perhaps smaller alloys or adaptive dampers need to be on KGM’s to-do list. It’s the only dynamic blot. Our advice is to try this on your regular commute route before you buy.
Speaking of blotting things out, the Michelin tyres’ noise-reduction abilities seem to work, and impressively at times, though adding the missing rear luggage cover might be a more-effective sound barrier over Australian coarse bitumen highways.
Still, the Actyon is neither dull nor tiring to drive. And for a new brand offering a value SUV challenger proposition, that’s better than most nowadays.
Six airbags, stability and traction control, ABS, brake assist and distribution all add up to a five star ANCAP rating.
And speaking of challenging, how does the KGM newcomer behave in independent crash testing?
We can’t tell you, because at the time of recording, no results had been released. So, there is no ANCAP rating.
But the KGM looks like it can deliver the goods, offering a host of advanced driver-assist safety systems, including AEB, blind-spot warning, lane-keep assist and rear cross-traffic alert. And it's worth noting this tech is mercifully unintrusive (see the Driving section).
Eight airbags are also fitted (including a front-centre and full head/curtain coverage), along with adaptive cruise control, high-beam assist, front and rear parking sensors, tyre pressure monitors and LED daytime running lights.
Last, but not least, a pair of ISOFIX child-seat latch points and a trio of hooks for tether straps are fitted across the rear seat.