What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
We might have been excited to see the new generation Ford Ranger and Ford Everest models in 2022, but the real star of the show for the Blue Oval brand could well be this - its first electrified model to make it to Australia, the new Ford Escape PHEV.
If you’ve seen the letters PHEV before and not understood what it meant, don’t stress - you’re not alone. It stands for Plug-in Hybrid Electric Vehicle. And what that means is that this car comes with a battery bank and electric motor, a port to plug it in and recharge it to drive on EV power only, and it also has a petrol engine to make sure you’re not stuck when you run out of charge.
I’ll run through all the details on the drivetrain below, but think of it this way - if you want a Toyota RAV4 Hybrid but want the possibility to drive on dedicated electric power for up to (and in excess of) 50 kilometres on a charge, this could be the right car for you…
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
Very good… but far from great.
The Ford Escape PHEV is a good option for a customer who knows they’ll live within the parameters set by the car. That’s the case with any plug-in hybrid, really, so in that regard, this new model is hardly a standout.
And it isn’t particularly outstanding in any other way either. I personally would have appreciated it if Ford had decided to add the plug-in powertrain to the Vignale flagship model instead - that model is more about luxury than sportiness, and would better fit the character of this powertrain in my opinion.
It’s a decent addition to the brand’s SUV range, and a welcome one to the segment, though it won’t be on its own for long.