What's the difference?
Audi's Q7 burst on to the scene at the 2002 Frankfurt Motor Show. A big, bluff unit, it went into production in 2005 and hung around for what seemed like an eternity. Like many first-generation German premium SUVs, it was compromised, heavy and heavily US-market focused.
The second-generation arrived in 2015. Its styling polarised opinion but its shift in focus has - arguably - made it more appealing to more people. Lower, better-packaged and with a very impressive interior, the Q7 transformed into a proper, premium SUV.
Favoured by everyone from governments requiring bullet-proof security vehicles to parents doing the school drop-off run, BMW's X5 is the limo of the German maker's now extensive SUV range, and the xDrive40d sits close to the top of the line-up.
As if that's not enough pressure, the X5 is up against fierce rivals in the form of the Mercedes-Benz GLE, the Porsche Cayenne and Range Rover Sport.
You'd expect an X5 to be luxurious, come loaded with advanced technology, and be dynamic, because it's a BMW, and that's the brand's shtick. But it's an SUV, so it should also be practical.
That's a lot to ask, but after living with the X5 xDrive40d for two weeks, it gave me the answers.
It's difficult to pick between the 160 and the 200. Neither are particularly cheap but this is another of those occasions where it would be a waste of money to bring in a comparatively stripped-out entry level that nobody would buy.
If pressed, I'd say spend the extra on the 200 - it's got a fair bit more gear for the extra outlay and in both the theoretical and real worlds, it doesn't really use that much more fuel for the decent performance boost.
The e-tron is a long shot for a bigger wad of cash and is really only for those keen on a plug-in hybrid Q7. The limited competition isn't any better.
The Q7 is a belter of a large SUV - quiet, refined and reasonably capable off-road, despite its decidedly on-road focus. It goes about its business quietly, confidently and with a minimum of fuss . You know it's big, but it doesn't shout about it and, crucially, it doesn't feel like it from behind the wheel. That's a neat trick.
Big, powerful, practical and prestigious, the xDrive40d is just what a flagship SUV should be, and that M Sport package doesn't just provide tougher looks but better performance in the handling department, too.
If you're in need of something larger then the X7 is coming soon, and so is a new-generation X5, which will arrive with more advanced safety equipment, more modern technology, a different platform and new looks.
If it was me, I'd wait for that new-gen X5 and harass my BMW dealer about when I can put my order in: Storm Trooper White or Russian Oil Oligarch Black? That's the question. M Sport package for sure.