What's the difference?
The updated Audi Q7 is a bit of a game of ‘spot the difference’ - but even though it’s far from a new generation, the update is more than just some shiny new bits.
While the brand’s first SUV is still in its second generation, a bit of modernised design and some tech tweaks are aimed at keeping it in line with rivals, even as it nears a decade on sale.
As well as the new features, there’s also a new variant bound for Aussie showrooms. So, is it still up to the task?
Late last year, Audi gave its large SUV range a freshen up by stocking its showrooms with the Q8 55 e-tron model; a rebadged, facelifted full-sized electric SUV designed to go head-to-head with things like the Mercedes-Benz EQE.
As it turned out, the Q8 55 was destined to become the mid-spec model and now Audi has book-ended the Q8 range with the entry-level Q8 e-tron 50 and the flagship SQ8 e-tron.
And while the previous 55 model was available in Sportback and SUV (station-wagon) forms, the latter has now been dropped.
That leaves the 50 model as an SUV only, while the headline act – and the vehicle we’re testing here – the SQ8 can be had in either body style.
The reason we’re concentrating on the biggest, baddest, most expensive variant, is that’s precisely what Audi is tipping the Australian market will gravitate towards.
In fact, as many as 70 per cent of Q8-platform sales could be the SQ8. That’s in line with the Australian market’s fondness for spending up big on the sportiest version of many makes and models, but it remains a bit of an anomaly in the rest of the car-buying world. Nevertheless, it remains the reason we’re focussing on that variant here.
Of course, electrification has never been more important for a carmaker operating here since the New Vehicle Efficiency Standard was announced recently, and even though the Q8 range will be a small percentage of Audi’s sales here, any EV represent progress towards meeting corporate targets.
Overall, changes to the Q7 aren’t quite revolutionary, but that’s okay because it was already a fantastic large SUV.
The fact Audi has kept the price around the same mark and introduced a cheaper entry-grade should be welcome news for prospective buyers.
But even the existing variants are capable and impressive family haulers… and now they’re just that little bit better.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
There’s not doubt large, luxury SUVs like the SQ8 have a lot to gain from electrification in terms of refinement, performance and running costs. The flip-side is the extra mass of the batteries and other electrical gear but, in this case at least, there might be a silver lining there in the way the hulking SUV manages to force the air suspension into agreeable submission.
For our money, the station-wagon variant is the one to buy. It’s cheaper to begin with and with its greater luggage capacity, it simply makes more sense. Which is not to say the Sportback version is compromised in luxury, safety or performance terms, but if practicality doesn’t figure highly in any purchasing decision involving an SUV, then we sense a great disturbance in the force.
Regardless of what’s powering the SQ8, the driving experience is vintage Audi and that’s a good thing, and even that massive kerb mass can’t blunt the sort of chassis dynamics and feedback we’ve come to expect from the brand.
Some buyers will possibly baulk at the projected range and the Audi’s appetite for electrons, but when lined up side-by-side with its major competition, the SQ8 is every chance to emerge as the one to buy. We’ll need a proper comparison for that, of course, but the Audi should be on any short-list of big, deluxe, electric SUVs.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The phrase ‘evolution not revolution’ is applicable here, cliche as it is, with the Q7 having been given a Botox-style lift at the front end.
The standard matrix LED headlights have a higher lighting signature than before, with the lighting elements leading into the lines down the shoulder of the SUV.
The grille now features a hexagonal honeycomb insert, the vertical line styling is now a thing of the past and the functional side vents are a little more aggro.
Overall, it’s a sharper look that brings the Q7 up to date with Audi’s current design language, down to the more angular wheel choices.
At the rear, the new tail-lights are ‘joined’ via a chrome strip spanning the rear, and the lower bumper (with real exhaust exits) has had a refresh.
Audi’s new CI badging (or ‘corporate identity’, pretty sexy stuff) is also present, which includes a new typeface for the ‘Q7’ badge at the rear, which is no longer italicised and is separate from the red ‘S line’ rhombus.
The four rings badge is also flatter and is white with black outlines, rather than a three-dimensional chrome badge.
Inside, the changes are more than skin-deep. In fact, the skin is the same, you’d be hard pressed to notice anything different about the Q7’s interior between pre- and post-facelift without diving into the electronics.
Stylistically, the big news is that the SQ8 is the second model to take up Audi’s latest exterior design language. That includes the two-dimensional Audi grille logo as well as a 'singleframe' (Audi’s own word) light bar that links the matrix headlights.
The SQ8 also gets Audi’s Sport Package as part of the price of admission, and that includes black roof rails and other touches.
Of more technical interest is the way the front of the car has been designed to aid air flow around the front wheels. Controllable flaps in the front fascia as well as underbody winglets keep the air flowing around the wheels without contributing to excess aerodynamic drag at speed.
In an engineering sense, the big news is the adoption of a three-motor layout. While some manufacturers are yet to see the value in this, having a motor on each of the rear wheels means there’s no longer a need for a rear differential.
Audi has changed the layout and added new apps in the main 10.1-inch multimedia touchscreen, though fortunately it still has shortcuts to all the Big Dogs in terms of functions: media, navigation, phone, etc.
On top of that, everything is still in big, easy-to-see (and press) blocky buttons on the main screen.
The 8.6-inch screen below also still has climate controls readily available, and there are still physical buttons for a bunch of functions including drive modes.
The wide 12.3-inch driver display also remains familiar, though now has a higher resolution and more functionality in terms of on-road help and safety - which we’ll come to later in this review.
Aside from the tech, ‘spacious’ is an understatement when it comes to the big Audi’s cabin. In the front seats especially, the Q7’s central tunnel and dashboard are easy to reach without feeling like an enclosure as they wrap around the front passengers.
However, if I had to level one criticism at the usefulness of the Q7’s front row, it would be that despite there being physically plenty of room, storage is at a premium.
For something this big, there aren’t many places to put items that aren’t your phone or a drink.
There are door card holders for bigger bottles, some space for small items, and the cupholders of course, but the space under the central armrest including the phone charger is stingy.
Fortunately, the second row is not lacking space and is modular in its adjustability. Occupants can move seats, adjust their angle, and even sort out the middle seat separately.
Depending on how high up the variant chain you go, separate climate controls for the middle row and the panoramic sunroof help create a comfortable and roomy feeling.
The second row can also be tucked up behind the front row for easier access to the third row, which (if the second row is slid forward a tad) is just spacious enough for an average adult to be relatively comfortable for a short trip.
The third row seats are able to be folded or raised with switches that are accessible from the side doors or the (electric) tailgate, where there’s also a switch to lower or raise the rear suspension by 55mm to aid loading.
On that, the Q7 has a claimed luggage capacity of roughly 295L with all seats up, 780L with the third row folded down and 1908L with the second row lowered.
There’s absolutely no question Audi knows a thing or two about cabin layouts and ergonomics. Like other contemporary Audis, this one features the fully customisable Virtual Cockpit with a huge range of possible displays and layouts. And again, as usual, it all works seamlessly and efficiently.
The head-up display is amazingly clear and the twin touchscreens divide the car’s tasks logically. Yes, there’s a lot going on, but compare the way the Audi applies logic to the menu strategy to the scatter-gun approach of many others, and you can see that plenty of thought has gone into this stuff.
Also, it goes without saying, of course, that there are multiple charging points as well as plenty of connectivity with good wireless connections available. That includes wireless phone changing.
The front seats are sporty but not too firm, even if they do give you a bit of a squeeze thanks to high bolsters and lots of contouring. The rear seat is likewise firm initially and is really best for two backsides thanks to the sculpting of the rear bench.
That said, it will accept a centre passenger, but that seat will be the last one occupied. Rear legroom – important in a car like this - is good, there’s enough room for your feet under the front seats and headroom, even in the allegedly racier looking Sportback, is ample if not huge.
The panoramic sunroof means there’s plenty of light to counter the dark interior colours, and the only real surprise is the amount of hard plastic on the upper part of the door trims, just below the glass. Given the acres of much plusher trim farther down the door, this seems a bit odd.
The other comment we’d make is that the SUV body simply makes more sense in terms of load carrying (569 litres plays 528) and makes more of the SUV’s claim to practicality.
The Sportback is also a bit of an acquired taste and while it’s not the first SUV-coupe mash-up we’ve seen, to many eyes, the combination never looks right. Coupe on stilts? Surely, not for everyone.
On that subject of practicality, the SQ8 bucks the trend in EVs by being able to tow up to 1800kg with a braked trailer. The factory towing pack is a $2180 option.
Four variants are available in the Audi Q7 line-up, excluding the performance-bent SQ7. Well, at the time of the launch event, one of those four is yet to arrive, that being the new entry-grade Q7 45 TFSI which starts from $108,815, before on-road costs. TFSI being ‘Turbo Fuel Stratified Injection’ or Audi-speak for ‘turbo-petrol’.
It’s joined by a diesel-powered 45 TDI which starts from $117,284, before on-roads. But ‘entry-grade’ for the Q7 doesn’t mean skint on goodies, both coming in with standard gear like leather-appointed upholstery with heated electrically adjustable front seats, an electric folding third row, wireless phone charging, screens and tech galore, matrix LED headlights, 20-inch wheels, adaptive air suspension, and a slew of safety features including some new stuff, but we’ll get to that later.
The matrix LEDs are one of the main new bits of kit, though a daytime drive route meant not getting to put those to use. They’re pretty, though…
The 45 grades can be upgraded with the $3900 'Premium Package' to add 21-inch alloys, four-zone climate control, black exterior styling and coloured interior ambient lighting.
Stepping up from the 45s are the 50 TDI S line and 55 TFSI S line, which together at $136,815 each form the next rung up from entry.
They’ve got 21-inch wheels and an S line exterior pack along with tinted privacy glass to tell them apart from the entry 45s from the outside, but inside there’s four-zone climate control, ambient lighting, a Bang & Olufsen sound system, a head-up display and proper leather upholstery for the seats.
Australian 50 TDIs and 55 TFSIs come standard with an S line interior pack that includes sports seats, leather steering wheel and shifter, aluminium inlays and door trim, plus black headlining and floor mats with contrast stitching.
There are two option packs at this level: the $4200 'Luxury Seat Package' adds S sports seats that feature an integrated headrest, Valcona leather with diamond stitching, ventilation for the front seats and heating for the second row’s outboard seats.
Then there’s a 'Premium Plus Package' for $5500 which brings 22-inch alloys, sport-tuned adaptive air suspension, dynamic all-wheel steering, a black exterior styling pack and power-assisted closing doors.
Given the update is all up relatively minor, prospective buyers will be pleased to know the same can be said for the pricing changes - even a year ago, the prices for the Q7 variants that were on sale at the time were within a couple of thousand dollars of where they are now.
None of the Q8 variants are what you’d call remotely spartan, and even the entry-level Q8 50 gets air suspension, Audi’s 'Virtual Cockpit', 20-inch alloy wheels, LED headlights, ambient interior lighting, dual-zone climate control, driver’s seat memory function, a head-up display, digital radio and a 360-degree camera.
The Q8 55 builds on that with the Sportback body (which is not available on the 50 variant) an extra 50kW of power from its twin electric motors, 21-inch alloy wheels, sports front seats and four-zone climate-control. There’s also an electrically adjustable steering column (the 50 has manual adjustment).
What makes the SQ8 the flagship car, of course, is not just more equipment (though there is plenty of that) but rather the optimised driveline with its three electric motors and 370kW output.
Beyond that, you also get a panoramic sunroof, 22-inch alloys, matrix LED headlights, heated front seats and a Bang & Olufsen premium sound system with no less than 16 speakers including 3D loud-speakers.
And because choice equals luxury, the SQ8 can be had in either of the Q8’s body styles; the station-wagon SUV or the Sportback. Neither of which run to a third row of seats.
Option packs include the 22kW charger option at $6900 and the 'Sensory Pack' which gets you headlights capable of branded projections on to your garage wall, e-tron branded puddle lights, powered, soft-close doors, heated rear-outer seats, an interior ioniser and 'fragrancer', extra dashboard leather and manual rear-window sun-shades. Yours for an extra $9600.
And if the SQ8 doesn’t look menacing enough, there’s a black exterior package at $2300 that, um, adds extra blackness.
The one option you need to think about carefully is the virtual mirror package which, at $3500, replaces the conventional mirrors with cameras that show what’s behind on panels in the top corner of the front door trims. It takes a bit of acclimatisation and revision of muscle-memory and is definitely not for everybody.
The price hike over the $140,600 entry level car is a hefty $33,000 for the SUV variant ($173,600) and a neat 40-grand for the Sportback ($180,600).
The four drivetrain options for the Q7 line-up are split between the two ‘grades’, with the 45 TFSI and TDI powering the 'entry-level' cars and the 50 TDI and 55 TFSI as the feature-packed variants.
The most affordable option is the 45 TFSI, which runs a 2.0-litre, four-cylinder, turbo-petrol engine making 185kW and 370Nm.
Like all variants in the Q7 range, the 45 TFSI engine powers all four wheels via an eight-speed automatic transmission. Audi claims the 45 TFSI will hit 100km/h in 7.3 seconds, if that’s your thing when it comes to three-row SUVs.
The rest of the line-up is powered by different versions of the brand’s 3.0-litre V6, all turbocharged, and all with 48-volt ‘mild hybrid’ (MHEV) tech aiming to increase efficiency.
The 45 TDI is, of course, a turbo-diesel 3.0-litre V6 that makes 170kW and 500Nm, also sending power and torque to all four wheels via the same style transmission. Audi says this one knocks over 100km/h in 7.1 seconds.
Similarly, but with more power and torque, the 50 TDI is also powered by a turbo-diesel unit as the name suggests. This one puts out 210kW and 600Nm, making it likely the best choice for towing and such even though all V6 variants boast a 3500kg braked towing capacity. The 50 TDI’s figure to hit 100km/h is a claimed 5.9 seconds.
Finally, the 55 TFSI makes 250kW and 500Nm, and boasts a 5.9-second claimed 0-100km/h time.
While many electric all-wheel-drive vehicles use a motor on each axle, the Audi electric 'Quattro' system here arguably goes one better with a total of three motors.
The front axle features the traditional single motor while the rear axle has two; effectively a motor on each rear wheel.
When they all chime in, they bestow the e-tron with a maximum of 370kW of power and an astonishing 973Nm of torque; more than enough to get the 2.6-tonne e-tron moving.
Enough, in fact to get the car from rest to 100km/h in a claimed 4.5 seconds and on to an electronically limited top speed of 210km/h.
A single-speed reduction transmission is fitted and drive is constantly sent to all four wheels via an electric version of Audi’s famed Quattro all-wheel-drive layout.
Suspension is by adaptive air springs and there’s adjustable (via the steering wheel paddles) regenerative braking.
As you might expect, diesel versions of the Audi Q7 are claimed to use less fuel than their petrol counterparts, so let’s start with those.
The 45 TDI boasts a claimed 7.0L/100km consumption figure, while the 50 TDI is a little higher at 7.1 litres. Both have 75-litre fuel tanks, and should therefore theoretically get more than 1000km out of a fill.
On to the petrol models, the four-cylinder TFSI 45 has a claimed 9.3L/100km efficiency figure and the V6 TFSI 55's number is 9.0L/100km.
Given the nature of the driving and groups sharing cars during the launch event, we’ll wait until we’re next in a Q7 for a longer time before doing our own efficiency test.
Moving this much weight at such velocities and for such distances requires a big battery. In fact, Audi claims the SQ8’s battery, at 114kWh is the biggest in the business.
But, again, it needs to be, especially with the claimed energy consumption of a hefty 28.8kWh per 100km for the SUV version and 28.0kWh per 100km for the slightly slipperier Sportback.
That gives a theoretical range of 417km for the SUV and 430 for the Sportback, both of which are numbers some potential buyers won’t consider sufficient.
But those same people should consider the fact that in a mix of winding country roads and some freeway running, we were able to beat those consumption claims, recording closer to 26 or 27kWh per 100km which, if nothing else, suggests the published range figures might be somewhat closer to reality than the EV (or any other segment of the car industry) market typically gets.
The standard charger runs at 11kW but on a 10-amp household socket, home charging will be limited to 7.2kW, although an optional 22kW charger ($6900) is also available from Audi.
The DC charging is the highlight, however, and the SQ8 can cope with charging speeds of up to 170kWh, meaning it can theoretically get from 10 per cent to 80 per cent charged in about 31 minutes on a commercial charging station with enough grunt.
Aside from the mild-hybrid now standard on the Q7’s V6 models, there’s not a whole lot to report on in terms of new tricks or surprises from behind the wheel.
But that’s okay, because it means the Q7 remains a supremely comfortable and capable large SUV.
Our test route consisted of plenty of rural driving, with a combination of surfaces that would in some family haulers see the suspension and maybe even steering show cracks in their ability - but the Q7 remains composed.
Given its weight and size, it can feel a little hefty around sharper corners, but the Q7 in these variants (i.e, not its performance-focused SQ7 sibling) isn’t built to be hustled like that.
It feels like the kind of air-suspended loungeroom-on-wheels that would be at home barreling down the autobahn at 180km/h and being completely undramatic about it.
Still, this model shares some moving parts underneath with the likes of the extremely capable Porsche Cayenne, and while the Q7 isn’t quite a giant hot hatch, the sound foundations shine through dynamically.
Of course, when it comes to powertrains, there isn’t really a wrong answer, each engine fits a purpose.
If you’ll ever need to tow (and you can at up to 3500kg braked), the low-down steady urge of the 50 TDI is probably your best bet, but even the 45 TDI is a solid choice for long-range motoring.
The petrol models will better suit those in city situations, and while they never feel truly urgent, the 55 TFSI isn’t without some impressive push for something of this size.
Almost a thousand Newton-metres (not to mention 370kW) infers some pretty serious performance and so it is.
When you press down on the throttle pedal, there’s an instant and somewhat furious response from the driveline. And just as the Audi’s touchscreens have been calibrated to respond on a human scale, so too have the major driving controls.
That said, while there’s more acceleration on tap than most drivers will ever have experienced, the SQ8 doesn’t move forward with quite the irresistible force the bald numbers might suggest.
And that’s purely down to the thing weighing the wrong side of 2.6 tonnes. Sure, Audi claims 4.5 seconds and that seems fairly believable, but it’s not quite as ballistic as some other current EVs.
Still, that’s hardly its mission in life, anyway. Top speed, in the interests of thermal management, has been limited to an entirely understandable – not to mention adequate - 210km/h.
But one thing all that kerb mass has (arguably) done is make the suspension work properly. Speaking purely personally, until I’d sampled the SQ8 over a variety of bitumen joins, potholes of all sizes and even clattering level-crossings, I was yet to drive a passenger car on air suspension that worked as well as the brochure claimed.
Historically, air suspension has been okay on smooth roads and even sometimes bigger lumps and bumps. But it usually fell short of expectations on small amplitude, high frequency stuff that made the suspension judder and stutter. Not this Audi.
Even on the 'Dynamic' setting, the ride never falls beyond plush although you will notice a little more stiffness being dialled into it by the computer.
The best advice is to leave it in the 'Comfort' setting where there’s still lots of roll and pitch control, yet an even higher degree of suppleness that fundamentally refuses to be beaten by a lack of post-Covid road maintenance. And this from a car that rides on 22-inch wheels and tyres.
Perhaps compressed air doesn’t scale in a linear manner, making the addition of a couple of tonnes of sprung mass a positive, rather than a negative.
The other thing Audi has done well to maintain is that almost indefinable corporate steering response.
It’s kind of muted this time around in terms of its ability to talk to you, but there’s still an over-arching Audi-ness to it with an instant pointiness without the frenetic feel often associated with a quick ratio and sticky tyres.
The Q7 is a maximum five-star car according to ANCAP, but the list of safety features is dozens long.
The highlights include adaptive cruise assist, lane assist and side assist, surround view cameras and new traffic sign recognition plus warnings for approaching cyclists and the like.
In fact, Audi claims there are more than 30 active safety features, and almost all of them are standard across the range. The only one that isn’t is 'Parking Assist' with 'Park System Plus', as Audi calls it - the base 45 TFSI is only equipped with Park System Plus and not Park Assist.
Basically, the 45 TFSI can’t take over the task of parking itself, while the others can.
It’s all handled through radars, cameras, and sensors and when you’re on the road functionality is relatively unobtrusive which is a plus!
For reference, the Q7 has eight airbags including dual-frontal, side-chest airbags for front and second row outboard passengers, plus side head-protecting or curtain airbags for both rows.
On top of that, there are ISOFIX points not only in the second row, but also in the third, totalling five spots all up.
Like any modern, high-end SUV, the Audi is dripping with safety gear, both passive and the latest active driver aids.
Autonomous Emergency Braking is included, of course, but goes a bit further with pedestrian and cyclist detection. There’s also adaptive cruise-control with a speed limiter and the Audi offers assistance rather than just a passive warning with traffic-jam assist, collision avoidance assist, turn assist, exit assist, intersection assist, rear-cross traffic assist and lane-change warning and assist.
There are also front and rear parking sensors combined with a 360-degree camera system which includes a kerb view function for tight parking spots.
Given the bulk of the e-tron, that might be a pretty handy addition. A tyre-pressure monitoring system is also a great standard feature.
The SQ8 hasn’t been locally crash-tested but has scored a maximum five stars in European testing.
What’s missing? Probably only a central airbag to prevent front-seat head clashes in the case of a side impact.
Audi’s five-year/unlimited kilometre warranty is pretty standard for a premium brand, but five years of free roadside assist and the ability to add a package to extend the warranty both add a little extra to the deal.
For the Q7, a five-year servicing plan is $3820, while the $4370 'Audi Advantage' plan adds two years to the warranty, two more services, and two more years' roadside assist.
Audi’s factory warranty is a good, but no longer remarkable five-year/unlimited warranty on most of the SQ8.
The exception is the battery which is covered by a six-year/160,000km warranty. Audi will also come to your home and connect the standard 10-amp charger and there’s an Origin Energy green power offer that comes with it.
Charging is taken care of for the first six years with a Chargefox subscription as well as Audi Connect. You’ll also get six years of free roadside assistance and the first six years of standard servicing are also included.
The SQ8 also makes good on the EV promise of less maintenance with service intervals every two years or 30,000km, whichever comes first.