Audi Q6 E-Tron vs Mercedes-Benz Eqe300

What's the difference?

From a few paces back, the Q6 e-tron is easy to mistake for just another Audi.

After all, Audi, perhaps above all its contemporaries, has established such a consistent look and feel for its entire range.

But this is no regular Audi. The brand tells us the Q6 e-tron is the most significant new vehicle it has launched in a decade.

Underneath its familiar visage, Audi is so excited about the Q6 e-tron because it brings with it a ground-up new-vehicle platform, which brings with it some forward leaps when it comes to technology.

But does being new actually make the Q6 e-tron a good car? We went to its Australian media launch to find out.

The EQE53 SUV is Mercedes-AMG's first fully-electric SUV.

That means it doesn't have a thundering V8 like a lot of its petrol-powered AMG siblings, but what it lacks in ear-splitting noise it makes up for in colossal but quietly delivered shove.

Which, when you have a sleeping child in the back, is exactly what you might need, because this after all is a family review and we're testing how good this silent beast of an SUV is when it comes to family duties.