What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
Many Japanese carmakers were criticised for their delayed rollout of electric vehicles (EVs), however Subaru is finally catching onto the trend.
The Trailseeker is the brand’s newest EV in Australia. Awkward name aside, it’s essentially a larger and boxier version of the Solterra that has a touch of Outback about its looks.
It also brings Subaru’s local EV line-up to three if you include the smaller Uncharted that’s launching in Australia soon.
This is the first time we’ve had the chance to drive the Trailseeker on local soil and there’s immense competition from a number of heavy-hitters, so read on to see how it stacks up.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Subaru Solterra and Toyota bZ4X were arguably my most-improved cars in recent history and it therefore makes a lot of sense that the Trailseeker is also a lovely car to drive.
I’m particularly taken with the entry-level car which is supremely comfortable and offers a lot of value-for-money in terms of standard equipment and outright space.
A sticking point I come back to though is there isn’t much difference between this and the Solterra. Sure the Trailseeker has a touch more power and a bigger boot, but it has less range and is more expensive. However, I love this all-terrain wagon look and I’d pay that bit extra for it.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.