What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
One of the great, unsung success stories over the last few years has been the Lexus NX.
Out since 2014, it turned Toyota's ailing luxury brand around, connecting with buyers gravitating towards luxury midsized SUVs like the BMW X3, Audi Q5, Mercedes GLC and Volvo XC60. Today, no school run is complete without them!
Now there's an all-new one. And, as Lexus' bestseller by far, any new NX is a big deal. The recipe is much the same – including petrol, turbo and hybrid versions – but with fresher and better ingredients. Plus, there's also a new plug-in hybrid flagship to really shake things up.
Is it time to cancel your order for that German, British or Swedish luxury midsized SUV? Keep reading to find out...
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The all-new NX is a massive step forward over its popular predecessor.
In every way, it is an improvement, with better refinement, comfort, performance, efficiency, safety and choice.
Indeed, look out, Audi, BMW, Mercedes and Volvo: the NX has finally come of age. If we were in the market for a luxury medium-sized SUV, we'd definitely have the Lexus on our shortlist, especially the incredibly efficient hybrids.
Europe, you've been warned.