What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
If you’re after a small performance-focused hatch or small SUV, there’s no shortage of solid offerings from semi-premium and premium brands like Audi, BMW, Cupra, Mercedes-Benz, Volkswagen and more.
Another high-end brand dipping its toes in the segment is Lexus. Yes, Lexus. The Japanese luxury brand that’s famous for reliable and comfortable cars like the ES and RX.
It might be surprising that Lexus could build something like the LBX Morizo RR, but let’s not forget the many go-fast models in its back catalogue - the LFA supercar, the LC coupe and drop-top, IS F and GS F sedans and the RC F coupe.
At the urging of famed Toyota Motor Corporation (Lexus’ parent company) Chairman Akio Toyoda, Lexus has birthed a firecracker based on its humble, yet fun, LBX small SUV.
Akio has had a hand in developing the Morizo RR as well. Hence the name. Akio is head road tester for the carmaking giant, and a seasoned racer in his spare time. He uses the ‘Morizo’ alias when racing. The ‘RR’ stands for ‘rookie racer’.
Using the same powertrain found in Toyota’s GR Yaris and Corolla hot hatch cousins, the LBX has a lot of promise. But has Lexus done enough to bother those largely European rivals?
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Lexus has managed to combine two cars in one. A fast, impossibly fun back-road blaster perfect for weekends on your favourite winding roads, and a competent, compact city SUV that will easily handle urban runabout duties every day of the week.
It’s this duality that struck me the most. I would happily live with the Lexus LBX Morizo RR.
If you need a bit of space, maybe look elsewhere. But if you’re passionate about dynamic driving, and value comfort and a premium experience, this little rocket is hard to beat.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.