What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
The Honda Accord is now in its 11th generation and there was a time when the Accord, and rivals like the Skoda Superb and Toyota Camry were the perfect family cars.
But if you head to a car park, it's obvious they're no longer the choice when it comes to family hauling.
We’re family testing the new Accord, now offered in one highly-specified variant, to see if its new hybrid powertrain and design are worth a look in a world where the SUV is king.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Will the new Honda Accord e:HEV RS topple the SUV throne? Unlikely, but it proves sedans can still haul the family around in relative comfort and style.
The new Accord drives stupidly well and offers great ongoing ownership costs, even if it's price tag is a little steep. It's hybrid powertrain also offers fantastic efficiency and that's a big win.