What's the difference?
The e-tron S was inevitable.
The marriage of the latest automotive trends – sporty electrified SUVs with specific performance bits, the e-tron S is as much rooted in Audi’s future as it is in the present.
Having been one of the earliest fully electric German cars in the space, and now with a few years of age on it. Can the e-tron S shine as one of the best? Read on to find out.
Mahindra has long been known as a tractor brand and a maker of rugged utes and SUVs, but it’s now dipping its toe into Australia's light SUV segment.
The XUV 3XO marks a further shift in the Indian brand’s local focus from rural and regional to metropolitan.
This tiny SUV goes up against some stiff competition including the Chery Tiggo 4, Hyundai Venue and Kia Stonic, among others. However, the Indian-made SUV holds a specific title that’ll make it stand out among the crowd.
The e-tron S looks mean, feels premium, and blends serious power with surprising grace under pressure. I still can’t shake the feeling I had with the standard e-tron, though, that this car is an Audi sports SUV first and an electric car second, and its weight holds it back from being as fun to drive as I think some rivals are.
If you love Audi and you want to go electric without stepping into something too unfamiliar it’s a great option. If you want an electric car which takes full advantage of what the next generation of technology can offer, keep an eye out, there’s plenty of fresh metal on the way.
The fact this is Australia’s cheapest SUV is a massive feat for the Indian brand. It also has so much standard kit so this is even more surprising.
In many ways the XUV 3XO is better to drive than its rivals. The three-cylinder turbo engine has plenty of charm and moves this car along with ease, the car feels confident and composed out on the open road, and there aren’t any bings and bongs from intrusive safety systems.
However, things aren’t perfect. I wish the steering column offered reach adjustment, the steering feel wasn’t so inconsistent and the lane-keep assist wasn’t so hands-on.
If you can overlook these quibbles, this tiny Mahindra is an outstanding value buy if you’re considering a first new car.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
The e-tron S looks properly mean, with its adjustable ride-height suspension and enormous wheels combining nicely with the extra subtle sporty highlights to make for a squat SUV which clearly means business.
The width is especially evident with those accentuated wheelarches and the lines set by the lower wing to draw your eyes out to its edges. In profile it's easy to see its long wheelbase and tapered rear roofline, giving even the SUV a slinkier frame than you may be used to when looking at the comparatively boxy Q5.
The thing that strikes me about Audi’s e-tron range, though, is how little a departure it is. It ambiguously slots somewhere above the Q5 and below the Q7, but sticks very closely to the German brand’s styling script.
Sure, it looks a bit lower to the ground, and a bit meaner than you might expect for an EV, but it’s not as much of a departure as Jaguar’s I-Pace or BMW’s iX.
I suppose the biggest advantage here is nobody is going to say the e-tron’s overall visage is controversial, and certainly, it will appeal to existing fans of Audi’s design.
Inside it follows much the same theme, with all the key touchpoints and styling elements nearly identical to other Audis in the range, if not very similar.
It feels like a sensible, refined place in the cabin, with the only whacky pieces being the extra touchscreen for the climate unit and the strange thumb-operated shifter mounted on a floating piece which looks and feels like it could be the throttle control for a jet engine.
The dash is a bit more integrated and modern than in the conservative Q5 or Q7, with the air vents leading to the digital instrument cluster as part of an aesthetic three-terrace design which runs across the entire dash and into the doors.
The screens which appear in place of wing mirrors take a bit of getting used to. Aside from those notable departures, the interior continues the theme of sticking closely to the Audi formula, providing a more modern space which will still be familiar to existing fans of the brand.
From outside it’s surprising just how small this SUV is. At just under four metres long, the XUV 3XO is shorter than a Mazda2, for example.
The reason for this is because in India there are tax breaks for vehicles under four metres long. The Ford EcoSport, sans the tailgate-mounted spare wheel, was another SUV that met this requirement.
As a result of being so short, this has made the rear overhang virtually non-existent. It’s a strange look, especially because the bonnet is so much longer.
Even though the XUV 3XO is based on the KGM Tivoli (formerly SsangYong Tivoli), which was briefly sold in Australia, you’d be hard-pressed to find visual similarities. The former looks more modern from the outside and has more visual interest with the chunky wheel-arch cladding and diamond motifs.
At the front it’s hard to not see the face of a sad panda. The LED headlights are big and plunge down the front fascia, giving it a droopy and sleepy appearance. It’s not helped by the thick black bar connecting them.
Around the side the diamond-cut alloy wheels are a nice touch, along with the contrast black-painted roof on this AX7L tester.
The rear end is a little on the flat side, though the badging is tasteful. I’m not a fan of the full-width LED light bar, however, as it’s an overdone design cue now.
Inside I appreciate the mix of both old-school and new-school. There are dual 10.25-inch screens ahead of the driver for the digital instrument cluster and touchscreen multimedia system, as well as plenty of physical buttons and knobs for shortcuts and the climate controls.
For such an affordable car I’m surprised how many soft-touch finishes there are in this car. In the AX7L you get an extended use of synthetic leather on the door cards and dashboard, which helps make for a pseudo-premium look and feel.
However, one of my biggest gripes with the XUV 3XO interior is the amount of glossy piano black. It’s on the dashboard, centre console, door cards and even the steering wheel.
This may look cool and slick when you pick the car up from the dealer, but it shows up dust quickly and then gets scratched when you try to wipe it clean. Our tester had fewer than 1000km on the odometer and the centre console was already scratched to the wazoo.
As an electric vehicle, the e-tron has certain advantages over its combustion equivalents, and overall makes for an accomplished family-sized SUV. But there are areas where more could be done to take advantage of its high-voltage features and abundant footprint.
Up front in the cabin is a good place, with both occupants treated to lavish seats with plenty of head and legroom, great adjustability, and plenty of width in the cabin.
The finishes are beyond premium with thick chunks of well-padded leather meeting your elbows, hands, and knees at every point. As always the lovely Audi switchgear exists in most places, but the removal of solid toggles and buttons in favour of an extra touch panel feels unnecessary.
There’s still a physical volume knob, and while the climate touchscreen is plenty large enough to have a shortcut button for every function without needing a sub-menu, it feels like you have to move your eyes too far from the road to know you’re going to jab it in the right spot.
Even the main touch panel has an interesting haptic feedback effect for each press, designed to mimic the solidly-sprung button hardware the brand has used in the past.
The screen looks amazing and is fast and sharp, key hallmarks of computer hardware that's up to the task, although the resolution is so high the touch elements when using Apple CarPlay end up being a little small and hard to stab at while you’re trying to keep your eyes on the road.
For storage there’s a big bottle holder and bin in the doors, a large cutaway with a storage tray, dual bottle holders, and power outlets in the centre, with a further smallish storage area under the armrest console.
Unlike some EVs there’s no huge cutaway under what was traditionally considered the transmission tunnel, although there is a small bay with the USB-C ports.
The rear seat feels good for space, with an almost flat floor and decent legroom and width, although headroom could be better.
There are netted pockets on the backs of the front seats and decently-sized bottle holders in the doors, with a further set in the drop-down armrest.
The quad-zone climate with its own touch panel and adjustable centre vents is a nice touch in the rear, as is the set of USB-C ports below. The hard backings to the front seats and built-in sun blinds our car had will even be great for kids.
The boot measures in at 660 litres, which is high for the segment. It fit our three-piece CarsGuide demo luggage set with room to spare, and that's despite the massive battery pack under the floor.
There’s auxiliary storage, too, with a further bay under the boot floor and a second small tray situated under the bonnet, both useful for keeping your charging paraphernalia.
Given this SUV is tiny, I’m blown away at how much interior space it has.
Up front both the seats are manually adjustable, which is to be expected at this price point. Despite this, they’re still comfortable and offer an elevated driving position which is something SUV buyers seek.
In front of the driver is a leather-wrapped steering wheel which feels nice in the hand. While it offers tilt adjustment, it disappointingly doesn’t have reach adjustment. This is frustrating if you’ve got long legs and short arms, like myself.
The 10.25-inch digital instrument cluster has an overall dark and minimal look, but you can cycle through a range of informative views. There’s even one that allows you to display a full-width map.
Moving across, the 10.25-inch touchscreen multimedia system appears to be snappy enough. I’ve experienced fewer glitches in this car than in previous Mahindras I’ve driven.
I like the physical shortcut buttons underneath the touchscreen because it allows you to jump around to key sub-menus a lot easier.
As standard there’s both wired and wireless Apple CarPlay and Android Auto connectivity. With my iPhone 15 Pro Max the connection was flawless and only dropped out during known interference points.
This AX7L spec comes with a seven-speaker Harman Kardon sound system which gets this tiny car booming. The subwoofer in the boot is so powerful it almost feels like overkill.
In terms of storage up front there are two cupholders, big door pockets with two bottle holders, a centre armrest and a cooled glovebox. There’s also a USB-A port, 65W USB-C port and a wireless charger.
Moving to the second row there’s a decent amount of space for adults to sit behind adults. You could easily fit two adults along the rear bench, though pushing it to three would get a little too squishy.
Second-row amenities include rear air vents, a USB-C port with a phone slot, as well as a fold-down armrest with cupholders.
At the back there’s a manual tailgate, which is to be expected at this price point, but finding the trigger to open it is a little tricky. It’s a small button that’s hidden away.
Once the tailgate is open, the amount of boot space on offer is generous. Mahindra claims there’s 364 litres with the rear seats upright.
While the loading lip is high, the boot area is deep and wide. Unfortunately there’s no cargo cover available as standard, which means you’ll need to be careful what you boot back there.
Under the boot floor there’s a space-saver spare wheel, which is fantastic peace of mind if you travel long distances away from tyre repair shops.
A base, before-on-road costs asking price (MSRP) of $168,400 for the e-tron S in SUV form puts this sporty model a step above two of its most notable rivals, the Mercedes-Benz EQC (currently tops out at $141,300), and Jaguar I-Pace (currently tops out at $155,550), but below the menacing, full-fat BMW iX M60 (at $222,900), or the incoming updated Tesla Model X Plaid ($206,449).
To be fair here, only the iX M60 and Model X are pitched as performance variants in their respective ranges, with the Mercedes and Jaguar lacking either an AMG or SVR model respectively to represent their performance line-ups.
To that end, the e-tron S ups the ante when it comes to its power output with an impressive 370kW/973Nm across three motors, two at the rear, and one at the front. More on this in the Drivetrain part of this review.
Suffice it to say, it’s a lot of power. The e-tron is high-spec across the range, too, with the S scoring massive 21-inch alloy wheels, ‘Valcona’ leather interior trim, a heavily digitised cabin consisting of a 12.3-inch digital instrument cluster, 10.1-inch multimedia touchscreen, and a second 8.6-inch touch panel for the car’s climate functions.
The e-tron S also gets wireless Apple CarPlay and Android Auto connectivity, with matching wireless phone charger, built-in navigation, a 16-speaker Bang and Olufsen sound system, full LED lighting for the head and tail-lights and throughout the cabin, quad-zone climate control, heated front seats with power adjust, and a panoramic sunroof.
Finally, the S also has performance enhancing features like progressive (variable ratio) steering and adaptive air suspension.
Obviously, with the high level of standard gear, there’s not as much to put on the options list, although our car also had the weird $3500 ‘Virtual Exterior Mirrors’ which grant it concept-car like cameras with adjustable touch-panels inside the car in place of standard wing mirrors.
I don’t like these, but Audi says nearly half of all e-tron buyers are choosing them. More on this later.
There’s also the option to upgrade the car’s AC charger from 11kW to 22kW which could be very appealing if you have a public station nearby capable of putting out such power. This option will set you back a further $6900.
The last item on the list is the 'Sensory Package' ($9600) which bundles improved Matrix LED headlights in with soft close doors complete with puddle lamps, extended Nappa leather trim in the cabin, rear sunshades and heated rear seats. Our car had this option pack, too.
The Mahindra XUV 3XO is currently Australia’s cheapest SUV.
There’s a caveat, however, because this is thanks to an introductory pricing offer that ends on August 31.
Currently though, the XUV 3XO line-up starts at $23,490 drive-away for the AX5L and extends to $26,490 drive-away for the AX7L, as tested here.
After August 31 the drive-away asking price of both of these XUV 3XO variants is set to go up by $500. This will see it share the title of Australia’s cheapest SUV with the Chery Tiggo 4.
Despite the affordable asking price, Mahindra has packed a lot of standard kit. This includes 16-inch diamond-cut alloy wheels, 10.25-inch digital instrument cluster, 10.25-inch touchscreen multimedia system, wireless Apple CarPlay and Android Auto, six-speaker sound system, dual-zone climate control, electric park brake with auto-hold, keyless entry and push-button start, leather steering wheel and gear selector and black cloth upholstery.
For an extra $3000 in the AX7L you get a black-painted contrast roof, 17-inch diamond-cut alloy wheels, LED front fog lights, panoramic glass sunroof, seven-speaker Harman Kardon sound system, 65W USB-C charger, cooled glovebox, black synthetic leather upholstery, and synthetic leather on dashboard and door trims.
The S-branded e-tron sets itself apart from the rest of the range with a seriously powerful set of three motors. There are two on the rear axle, and one on the front axle.
The total combined output of this collection is 370kW/973Nm, which for a combustion car, would be unprecedented.
To be fair, these figures are under a ‘boost’ mode, with the car generating a still strong 300kW/800Nm in most situations.
The three motor drivetrain allows for an electric version of Audi’s ‘quattro’ all-wheel drive system which the brand says can react to changes in 30 milliseconds and move torque appropriately.
The system is rear-biased, and in the name of efficiency the front motor is only used when required under acceleration or cornering.
All variants are powered by a 1.2-litre turbocharged three-cylinder petrol engine that produces 82kW of power and 200Nm of torque.
This is mated to an Aisin-sourced six-speed torque-converter automatic transmission with drive sent to the front wheels only.
The e-tron may be electric, but it’s also a performance car. To that end, its energy consumption, relative to the field, is behind the pace.
In fact, at a whopping 27.8kWh/100km, driving the e-tron around feels like the electric equivalent of steering a big V8.
It produced one of the highest consumption numbers I have seen from any EV during my time with it. Considering this number is even below the WLTP consumption number, which is 28.4kWh/100km, that's not great.
For comparison, the Mercedes-Benz EQC's official number is just 20.8kWh/100km, while the Jaguar I-Pace consumes 21.2kWh/100km according to the WLTP procedure.
Yes, they aren’t performance cars in the same sense, but it’s still a big difference.
I made sure to take it out and stretch the e-tron’s legs to assess its performance in its more sporty driving modes, but the majority of my time with the car was spent in a more comfort-oriented setting and with the regenerative braking set to maximum.
Possibly as a result of its real-world consumption, my car was showing about 350km of range on a full charge, a little below the official WLTP number of 364km, although it is worth noting the enormous 21-inch alloys do their part to reduce the range. The car ships with 20-inch wheels in Europe.
The good news is the e-tron is capable of charging fast, with its max DC charging speed set at 150kW (allowing for a 5.0-80 per cent charge time for its 95kWh battery of 30 minutes), and its AC charging speed set at 11kW, which allows a slow-charging time of around seven hours.
If you intend to park on the street or live in a unit where installing charge infrastructure is impossible, I would strongly recommend you consider the 22kW AC charging upgrade which will cut the AC charge time in half.
While there are few public stations currently capable of the full 22kW in Australia, it will future-proof your car for ideal convenience charging for when they're more commonplace.
Mahindra claims the XUV 3XO has a combined urban/extra-urban fuel consumption of 6.5L/100km.
During my testing, however, I achieved a real-world fuel consumption figure closer to 6.2L/100km, which is better than the claim.
All XUV 3XOs have a 42L fuel tank that Mahindra claims can take 91 RON regular unleaded petrol, but 95 RON premium unleaded petrol is recommended.
With my as-tested fuel consumption this means the theoretical driving range from a full tank of petrol is around 675km.
Does the e-tron live up to the promise set by sporty Audis which have come before it? The answer is interesting.
There is no doubt the e-tron S is rapid, at times absurdly so. If you stick it in the required S mode and hunker the suspension down, planting the accelerator makes its claimed 0-100km/h sprint time of 4.5 seconds suddenly very real.
It lurches ahead without so much as a squeak from its enormous tyres, grabbing the road with its front axle as it warps you forward.
So yes, this electric performance car is no doubt quick. It is also heavy. Weighing in at a tare mass of 2830kg, the e-tron S is quite literally massive.
The trouble is, while its powerful electric motors are great at overcoming this gravitational obstacle in a straight line, it’s in the corners and at low speeds where you feel every bit of it.
The e-tron crashes over larger bumps, it’s suspension struggling to deal with the combination of its weight and low-profile tyres, while it can also feel cumbersome in the corners around town.
The suspension is better at levelling things out once you gain a bit of pace, and the tyres work with the all-wheel drive system to put in a Herculean effort when carving up bends at speed, but there’s the ever-present lurch of weight always working against you.
This feeling isn’t helped by the steering tune, which even in its most comfort-oriented setting feels hefty and slow to turn. In the default sport mode, ‘dynamic’, it takes effort to push this car around corners.
Despite the unsettling feeling of it, though, the car holds on for dear life, and I never once felt as though the tyres were remotely in danger of breaking traction when put under pressure.
Is it a performer, then? Absolutely, there’s something mind bending about a vehicle so heavy going so quickly.
Does it feel fun to drive? Less so. I enjoyed the connectivity of the Porsche Taycan offers at speed more than I enjoyed the e-tron S, and its weight and girth demand a nice wide piece of tarmac for you to really wring it.
It’s far from a darty and engaging car like the Q5 can be despite its mammoth power outputs.
Elsewhere, the drive experience feels very Audi, though. The touchpoints and feedback are mostly familiar, as are the software and ergonomics.
The virtual wing mirrors are more of an inconvenience than anything else. This car is already hard to see out of, with big C-pillars and a tall belt line, and the digital exterior mirrors offer what feels like a limited angle of vision and make it extra hard to see out at night.
Some things fall to the wayside a little. The e-tron’s drive system almost hides the regenerative braking setting several menus deep, which, once activated, allows you to set it using the paddle-shifters on the wheel.
Audi says the regen will account for nearly 30 per cent of the car’s range, which is odd because even at the highest setting it feels a bit mild, relying on the user to manually operate the brake for a ‘blended braking’ mode to make up the difference.
It’s a bit of a stretch from the single-pedal driving modes offered on some rival cars.
My theory here, as with this car’s look and feel, is the e-tron is primarily designed to be familiar to an existing Audi customer, or someone coming out of a purely combustion premium rival.
Behind the wheel, the Mahindra XUV 3XO feels refreshingly old-school.
The 1.2-litre turbocharged petrol engine does seem like it would be underpowered, but in practice it’s completely adequate. Peak torque comes on tap from 1500rpm so it doesn’t have to work too hard at all.
It’s fun hearing the noise the three-banger makes when under the boil. You don’t hear it much though because the revs are typically kept down low to minimise fuel consumption.
The key reason why this car feels old-school is the six-speed torque-converter automatic transmission. It’s nice to not drive an affordable everyday car that doesn’t have a continuously variable transmission (CVT) or dual-clutch automatic transmission as these can suck the life out of a car or be jerky.
The gear shifts in the Mahindra are sometimes docile, but are smooth and measured. It just operates like a regular car that doesn’t require you to rewire your brain to drive.
There are three drive modes to choose from. They’re hilariously called ‘Zip’, ‘Zap’ and ‘Zoom’. These correspond to Eco, Normal and Sport, respectively.
While I did eventually get used to driving in the ‘Zap’ mode, it felt a little snoozy at points, taking a beat or two to get the car accelerating with traffic. You can sidestep this with ‘Zoom’ which feels much more lively. If you activate cruise control or restart the car, though, it defaults back to ‘Zap’.
The XUV 3XO makes the most sense in the city where you’re able to use its tiny exterior dimensions to navigate tight urban carparks and narrow laneways with ease.
It almost became a challenge for myself to find the smallest parking spot I could slot this car into. As standard on this AX7L there are front and rear parking sensors, as well as a surround-view camera system.
Where this car is let down, however, is the steering feel. It’s incredibly light at low speeds and then as the speed builds it gets very heavy. So much so it feels like I’m getting an arm workout.
Unlike some of its rivals, there is still a semblance of feel through the steering wheel, but this drastic change from light to heavy steering weight is too stark. Somewhere in the middle would be nice please.
Something Mahindra is very good at is developing a comfortable suspension tune and this car is no different. It can tackle pimply urban road imperfections and speed bumps with no problems whatsoever.
Out on the open road this car surprised me. It feels like a much larger car than it actually is and doesn’t get blown around in the lane like small cars can.
The three-cylinder turbo-petrol engine remains confident at higher speeds, though if you frequently travel up hills the fuel consumption will skyrocket. There’s also a bit of road noise, which is to be expected when a car is this small.
For the most part the suspension does a fantastic job at rounding out road imperfections, but bigger bumps or potholes can unsettle the car. It’s not helped by the larger 17-inch alloy wheels.
Out in the twisties this tiny SUV is fairly agile. It’s not the sportiest thing out there by a vast degree, but it remains planted and solid even when pushed into harder corners.
Lastly, another point that makes this car feel old-school is the lack of obtrusive bings and bongs from the safety systems.
Sure the parking sensors can be a little over-the-top and the traffic sign recognition takes over the entire digital instrument cluster when it picks up a new speed limit, but having no driver attention monitor and intelligent speed limit assist is refreshing.
It’s not all perfect however as the lane-keep assist is too hands on for my liking. It activates from 60km/h and is quite overt in how it directs the car through bends.
The regular e-tron range is considered very safe by ANCAP which awarded it a maximum five stars with strong scores across all categories in 2019, although it does exclude the S which was not released at the time of testing.
The S has the same suite of active safety features as the rest of the range, though, which includes freeway-speed auto emergency braking (up to 250km/h) with pedestrian, cyclist detection, and intersection assist, lane departure warning with lane keep assist, blind-spot monitoring with rear cross-traffic alert, adaptive high-beams, adaptive cruise control (with eco-assist and stop-and-go functions), as well as a clear exit warning.
The 360-degree camera suite is welcome, as is airbag coverage for the front, side for both front and rear rows, as well as curtains.
ISOFIX points feature on the rear outboard seats, and there are top tethers across all three rear seats.
The Mahindra XUV 3XO hasn’t been crash-tested by ANCAP just yet.
It was, however, tested by India’s less stringent Bharat NCAP testing authority in 2024 and received a five-star rating.
Standard safety equipment includes autonomous emergency braking (AEB), lane departure warning, lane-keep assist, lane centring, adaptive cruise control, traffic sign recognition, rear parking sensors and a reversing camera.
Stepping up to the AX7L gets you a surround-view camera, blind-spot view camera, and front parking sensors.
Notably absent from the entire range is rear cross-traffic alert, as well as a traditional blind-spot monitor that alerts you when a car is in your blind-spot.
There are two ISOFIX points on the two outboard rear seats, as well as three top-tether child seat anchorages across the rear bench.
Audi has followed its Volkswagen parent in upgrading its warranty to five years and unlimited kilometres, finally leaving BMW and its three-year warranty behind.
The e-tron’s high-voltage battery components are covered by a separate eight-year and 160,000km warranty, but the big win, especially in this premium segment, is the first six years of servicing (covering three 24 monthly or 30,000km visits) is free.
Oh, and your public charging is largely free for the same period too, as Audi throws in a six-year ChargeFox subscription.
Six years pretty much cost-free? Audi, how far you’ve come.
Like other current Mahindra models, the XUV 3XO is covered by a seven-year, 150,000km warranty with seven years of roadside assistance.
Logbook servicing is required every 12 months or 15,000km, whichever comes first, though the first service is required after 12 months or 10,000km.
The first seven services are capped-price and total $1994. This averages out to $284.85 per service.