Alfa Romeo Giulia vs Volvo Es90

What's the difference?

Alfa Romeo. A brand with more re-boots than success stories. Yet one which driving enthusiasts the world over can’t seem to shake the allure of.

Of course, these are not cars for just everyone. Most mainstream buyers are scared away by what I like to call the three Rs. Rust. Reliability. Resale.

Alfa’s tumultuous (and often overstated) past is one it has trouble putting behind it. Reputations are hard earned and easily lost, and besides, the majority of the voting public aspire to own something German, which they see a lot more of on the road.

It doesn’t help that Alfa also dragged its feet on committing to a five-year warranty in Australia (in early 2022), hardly a statement of confidence in its product.

You’re probably wondering by now why anyone would buy one, and why it’s the car which most enthusiasts wish they were brave enough to own.

Well the Giulia is the Alfa Romeo. The low-slung, sporty, sexy car which a few of us out there still use as a reference-point for how to make a sedan in 2023 good-looking, and how to make one drive like it has heart.

The brand can throw all the SUVs at us it wants, but for those who see Alfa Romeo for the brand it should be, this car is it.

Parting sorrow, perhaps, the version we’re looking at for this review may be one of the last - under its new Stellantis management, Alfa has said it will leave this fantastic, promising Giorgio platform behind it in a move to be more electrified.

Travel with me, dear reader, as we celebrate a car which is the culmination of Alfa’s past, at a moment before it steps into the future.

Do you like swimming against the tide? Do you like to zig when everyone else is zagging? Are you unafraid of making the unpopular choice?

Well, if you align with the above, I have just the car for you.

The Volvo ES90 pushes against most current trends. The luxury sedan used to be the measure of a brand, but not anymore. These days the luxury market is defined by SUVs and sedans have been reduced to an afterthought for many.

But if you’re willing to think outside the SUV-shaped box, there is a lot to like about Volvo’s new luxury offering. Whether it’s a true sedan or not is open to debate, but what it isn’t is an SUV and for those willing to live that counter-culture lifestyle this may be right for you.