Abarth 500E vs Omoda 9

What's the difference?

It’s not perfect, but it’s everything a hot hatch should be in the electric era — engaging, exciting, and, above all, fun.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

I’m just going to come right out and say it — I love the look of the Abarth 500e, even if the colour of our test car should be renamed Acid Trip, rather than Acid Green. 

I love its perfectly proportioned, hunkered-down hot-hatch styling, the new ABARTH lettering on the body, and the new scorpion logo pasted to the side.

Basically, if you can look at the Abarth and not smile, then you need to find more fun in your life.

Inside, it’s a predictably cramped-feeling space, but it’s all nicely laid out, and the more I use them, the more I like the horizontal drive controllers that don’t eat up the little space you have with a traditional shifter. The materials are a bit hit and miss, though.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

While I like the addition of the central screen, it’s surprisingly annoying to use — I found myself jabbing at the buttons again and again before it reacts. You need a Stephen Hawking-level intellect to figure it all out.

I was trying to turn off the Abarth Sound Generator, which I'm reliably informed is possible, but after about five minutes digging through sub-menus, I abandoned all hope.

Normally I’d spend a bit of time exploring the back seat, but frankly, once in there I didn't really feel like spending excess time back there.

The Abarth 500e is only around 3.6m long, 1.7m wide and 1.5m tall, and suffice it to say, the space is tight, and you’ll only be using the two seats in the back in an emergency, or for the smallest of kids.

The boot is pretty tiny, too, starting at 185 litres (VDA) with the rear seats up, but growing to 550L (VDA) with the split-fold rear seat lowered. 

So, not much to write home about. But criticising the tiny Abarth for a lack of practicality is like criticising a horse because it can’t swim – it’s not really in its job description.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

There’s a single front-mounted electric motor providing the go here, with a total 113.7kW and 235Nm on offer fed through the single-speed gearbox, which is enough to push the 500e from 0-100km/h in 7.0 seconds.

Happily, the way that power is delivered makes it feel faster, and that Sound Generator does a pretty good impersonation of a petrol-powered hot hatch, rising and falling with your inputs.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Right, there’s one obvious downside to the Abarth experience, and that is that it is fitted with a 42kWh battery that delivers a claimed 253km of driving range.

It’s worth noting that there are three Drive Modes — Turismo, Scorpion Street and Scorpion Track — and that only the first one will deliver the maximum range, because it limits inputs to 100kW and 220Nm.

Engage the other two — I’ve had it locked in Scorpion Track, for example, which gives you all of the power and deactivates one-pedal driving — and you can expect those numbers to drop.

When it comes time to charge, the Abarth 500e is set up for 85kW DC fast charging, which should take you from flat to 80 percent charged in around 35 minutes, as well as a maximum 11kW AC charging, which takes just over four hours to get to fully charged. Or you can plug it into a regular socket, which means more like 15 hours to recharge.

One last caveat: I actually wasn't able to get it to charge, which curtailed my adventures a little bit. I tried three chargers, all of which conjured an error message on the screen, and after a quick call to the folks at Abarth it transpired that a quick software update is required.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

Remember what I said about how just looking at the Abarth should put a smile on your face? Well, driving it paints on an even bigger grin, and it starts as soon as you fire it up.

While most EVs start silently, leaving you wondering if they're on at all, the Abarth takes a different approach, instead leaning on its sound generator, modelled on the exhaust note of the 695, to give you a throaty rumble when you fire it up. It even revs! And yes, you can turn it off (apparently), but why would you?

On the road, electric drive has actually improved the Abarth experience, I reckon, because all the harshness of the drivetrain has been ironed out, instead just leaving this smooth, potent flow of power every time you plant your right foot, with no gear changes or harsh vibrations to get in the way.

The steering is predictably direct, too, and the whole vehicle feels nimble and quick to react to your inputs.

It’s honestly the kind of car that’s fun driving anywhere, be it suburban streets or twisty backroads, and despite having a couple of options parked at my house, I found myself pulled to the Abarth for all of my trips.

Downsides? The ride is firm but comfortable on most roads, but downright uncomfortable when you clang over bumps or road imperfections. You’ll have to decide if that’s a price to high to pay, but I can live with it for the trade off. And while the cabin tech looks nice, but is fiddly and annoying to use.

Finally, the range relegates the Abarth to a second car, or for those who rarely leave the city. Which is a big ask at the price point.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

It’s an interesting ownership proposition, because the car is covered for three years or 150,000km, which is underwhelming and then some compared to the warranty offerings of its competition, but there is capped-price servicing, at $300 per visit, required every 12 months or 15,000km, which lasts 10 years.

The battery is covered for eight years or 160,000km.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.