What's the difference?
I could use three words to describe this car: Toyota, family, hybrid… A fourth word comes to mind, which begins with 'b' and ends in 'oring'…
That might seem harsh, but this isn’t what I’d describe as an aspirational purchase. If you do aspire to a Prius V, though, you’re probably either a hardcore Toyota fan, someone who has a large family, or someone who likes hybrids.
But then again, if you are a potential Toyota Prius V buyer, you could also be one of the smarter examples of our species. While only about 3000 Aussies have chosen a Prius V since it went on sale in 2012, it’s a very, very clever option for family buyers who want to do their bit for the environment, not to mention their own hip pocket.
The Prius V is the most affordable seven-seat hybrid vehicle on the market, and in terms of price, it competes with mainstream models like the Honda CR-V, Mitsubishi Outlander and Nissan X-Trail. But what about space? Practicality? Performance? Let’s take a deeper look, shall we?
Think of a Mercedes-AMG and the first words that spring to mind are probably not - understated, efficient and restrained. And yet those are probably the best words to describe the all-new C 43.
Of course, before we go any further it’s important to note that the C 43, even in its previous six-cylinder guise, was never meant to be as wild, raucous or powerful as the C63 flagship - that’s simply not its role in the AMG line-up.
But even so, this new model is a dive into fresh territory for the brand and puts a very different spin on the AMG sports sedan as we know it.
This is a four-cylinder model, complete with a Formula One-derived electric turbocharger, so it lacks the sound and fury you expect from something carrying the ‘AMG’ badge - but that doesn’t mean it’s a bad car, as we’ll explain.
No, the Prius V isn’t exciting. But it does what it’s designed to do - move families in decent comfort without using much fuel. And if that’s what gets your (hybrid) motor running, then you really ought to take a closer look.
The new AMG C 43 may lack the drama and excitement we’ve come to expect from the German performance brand, but that doesn’t mean it’s a bad car. Yes, it could be more extroverted and the ride could be improved, but this is still a sharp-looking sports sedan with loads of punch.
This is a car that speaks to its times, with ever-stricter emissions regulations making it harder and harder for car companies to produce loud, wild and charismatic cars. So Mercedes-AMG has worked within those boundaries and come up with a car that retains at least some of those core elements that has made the brand so desirable over the years.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The world was a different place when the Toyota Prius V came out. Back then, the iPhone 4s was at the cutting-edge in phone design, Gangnam Style was smashing it on the charts, and car design was in a very different place.
There are some signature Prius elements, with a swept, aerodynamic looking roofline and sleek front-end styling. The facelift that was applied to the Prius V in 2015 saw sharper lines and more aggression, but it arguably doesn’t have a lot of aesthetic appeal given the way Toyota has evolved its design since then.
It isn’t a traditional people-mover, because it has regular doors at the back rather than sliding doors to allow simple access to the third-row seats. It’s more like a hatchback that’s been stung by a bee, looking a bit bloated. But as one pint-sized tester put it this week, it’s one very big little car.
The inside is a bit of a marvel in terms of space management. This car measures just 25mm longer than a Corolla sedan (4645mm long), and it's only 1775mm wide (the same as a Corolla sedan) and 1590mm tall, because it needs a bit more room to fit seven people in. And it can.
Mercedes has created something of a problem for itself with its decision to introduce AMG styling packages for the majority of its range, including the C-Class.
It means the C 43 has to walk a fine line between looking like a unique AMG model, rather than just a C300 with a bodykit and not out-doing the C63.
To that end it has AMG’s now familiar grille with vertical bars, the unique and complex-looking 20-inch alloy rims and a small lip spoiler on the boot. But otherwise it is surprisingly understated for an AMG, lacking the more obvious and muscular stance of previous AMG offerings.
Inside, there’s a similar theme, with the typical Mercedes-Benz luxury appointments but with a sportier, AMG twist. The steering wheel is chunky and comes with AMG branding, metallic shift paddles and a pair of rotary dials/buttons that allow you to alter the various drive modes and settings.
The one on the right allows you to switch between the pre-set Comfort, Sport, Sport+ and Individual modes, while the one on the left can scroll between the various individual aspects to tailor the settings to the conditions.
In typical modern fashion the design is tech-laden, with a digital display for the instrument panel (that can be switched between various graphics) and a large, tablet-style central multimedia touchscreen that controls the majority of the car’s non-driving functions.
The cabin of the Prius V highlights the notion of versatility. There are two rows of seats at the back, with the middle row sliding and folding to allow easy third-row access. And I mean easy - even me, a 183cm-tall human - can clamber into the back seats without too much in the way of old-man noises.
The space in the back row is limited, though, particularly for knee room and foot space. It is best left for children, then. But the second row has three individually slide-able seats, meaning if you really need to fit seven adults in, you theoretically could.
That second row is nicely useable. The fact the seats are sculpted individually means they feel made for a proper family getaway, and even with them set as far forward as they can go (to allow maximum legroom in the third row) I could sit in the outboard seats without much discomfort. The sun-blinds that are built into the back doors are a really welcome touch for parents and adults alike.
What isn’t so great is the lack of rear air-vents - there aren’t any face-level vents in either the second or third rows, meaning things could get stuffy on a hot day.
But the practicality side of things is reasonably well sorted, with useable cup holders in the rear wheel arch moulds, plus there’s a 12-volt outlet in the third row, too. The middle row has bottle holders in the doors, and there are map pockets in the front seatbacks.
Up front there is more smart storage; a pair (yep, two) of gloveboxes adorns the dashboard, and there’s a pop-out cupholder on the passenger side, too. Two more cupholders grace the centre console (which itself is very shallow, because the hybrid batteries sit inside it), plus a small storage box - presumably for your keys to sit. A small shelf sits at the bottom of the centre stack, and that’s where you’ll find a USB port to connect to the media screen above.
That 6.1-inch touchscreen is fine, but pretty ancient. It has some small menu buttons, won’t allow you to input phone numbers or connect to Bluetooth when the car is moving, and you (or your fellow front passenger) can’t manually enter sat nav details when you’re driving. There is voice control, but it’s painful. Forget Apple CarPlay and Android Auto, too - neither is available in the Prius V.
While the boot space is pretty limited with seven seats in place - Toyota claims 180 litres of capacity in that configuration - there’s still enough room for a suitcase or two.
But with five seats in play it makes quite a bit more sense, more easily fitting family things like prams with its 485L of cargo capacity. And remember, there are no batteries under the boot floor eating into space, and you get a space-saver spare wheel as well.
The new C-Class has grown slightly in size compared to the model it replaces, most notably with a 26mm increase in the wheelbase which you can feel in the cabin.
The front seat space is good, with excellent adjustability for the power-adjustable seats and steering column. I had no trouble finding my ideal seating position which makes for a more enjoyable and uncompromised driving experience.
Rear space is a bit tighter (which is typical for this segment/size of vehicle), but thankfully the standard seats do have very deep sculpting in the backs which allow for more knee space and foot room.
However, at approximately 180cm (six-foot), I wouldn’t like to sit behind my seating position for long periods as my knees were touching the seat back, and headroom is compromised with the panoramic glass roof.
In terms of small item storage there’s a lidded console box in between the front seats as well as a pair of cupholders and a small tray where you can place your mobile phone.
It’s worth noting, though, that early examples of the C 43 in Australia do not have a wireless smartphone charging pad, with that reportedly being introduced from February production.
While that’s good news, it’s not really competitive in this day and age to offer a car costing six-figures without such technology.
There’s also only a single USB-C power outlet in the front, which is another disappointment, but there is a pair in the back.
Mercedes does win some points back for a respectable 455-litre boot, which has a nice wide load opening that will make packing luggage easier.
Not only is the Prius V the most affordable seven-seat hybrid car on the market, it’s also the cheapest Toyota with seven seats.
It undercuts the Tarago, Kluger and Land Cruiser Prado by a decent margin, with pricing starting at $37,590 for the base grade model and stretching to $45,380 for the top-of-two-tier i-Tech flagship. Should you bother spending up on that version? In short, no.
That’s because the regular Prius V has a pretty strong standard equipment list. Push-button start, keyless entry, sat nav with SUNA live traffic updates, a reversing camera, climate control and a head-up display are all standard. You also get 16-inch alloy wheels, which have a set of plastic wheel covers over the top (great for kerb touch-parkers).
The i-Tech sees the addition of Bi-LED headlights with auto-levelling (as opposed to the halogens with LED daytime running lights you see on the base model), plus fake leather seats (not cloth), heated front seats, a dual-pane panoramic glass roof (which doesn’t open), an auto-dimming rear-view mirror, and a semi-automated parking system.
Plus, whether you choose the entry grade or the high-spec, you get Toyota’s 'Safety Sense+' system - read the details in the safety section below.
Colour options for the Prius V are quite broad. There are nine rather sedate hues to choose from, with eight of them being 'premium colours' that attract an additional cost ($450).
And, as with most Toyota models, there is a range of additional factory-backed accessories that you can choose, such as a bonnet protector, boot scuff guard and even door handle protective film (to stop rings from scratching them up), but things like roof racks/roof rails or a roof pod are unavailable.
We’ll get to the major change under the bonnet shortly, but another significant alteration for this latest C 43 is the price.
It now starts at $134,900 (plus on-road costs), which pushes it well above its market rivals, the BMW M340i xDrive and Audi S4, which start at $104,900 and $106,200, respectively.
However, Mercedes has added more technology under the bonnet and loaded the C 43 up with standard equipment, including its '4Matic' all-wheel drive system, adaptive damping, rear-wheel steering and 20-inch alloy wheels.
In terms of creature comforts, the C 43 is well-appointed, with leather upholstery, a head-up display, augmented reality navigation, a panoramic sliding sunroof, and a Burmester 3D surround sound system.
There are two option packages for the C 43. The 'Digital Light Package' costs $2400 and adds Multibeam LED headlights with 'Ultra Range' highbeam, 'Adaptive Highbeam Assist Plus' as well as active light function and cornering light function.
The 'Performance Ergonomics Package' includes AMG Performance front seats, an AMG Performance steering wheel in Nappa leather and microfibre and the 'AMG Track Pace' system for an additional $5200.
Powering the Prius V is a 1.8-litre four-cylinder engine, which uses a CVT auto and combines with a lithium-ion battery pack and two electric motors. It’s what’s known as a series parallel hybrid set-up.
The system can allow the car to run using both the battery and engine, or just the battery, or have the regenerative braking system feed the battery pack more juice. That tech isn’t necessarily cutting edge today, but it was when the car launched (waaaaay back in 2012).
The engine can produce 100kW of power and 142Nm of torque. The electric motor can produce 73kW on its own, but the maximum combined power output is still 100kW.
The biggest talking point about this new car is the engine, with AMG downsizing from the old C 43’s six-cylinder to a 2.0-litre four-cylinder turbocharged petrol engine.
But it’s not just any turbocharged four-pot, because it is fitted with technology that Mercedes claims has been inspired directly from its Formula One team.
While the F1 team engine facility is based in England, this engine was designed and developed by the Mercedes-AMG team at its Affalterbach headquarters, but the concept of the electric turbocharger reportedly comes from the engine that powered Lewis Hamilton to multiple world championships.
The electric exhaust gas turbocharger - to give it its official name - uses a small electric motor on the turbocharger shaft to spin up the blades without having to wait for any exhaust gases to pass through it first.
To power the electric turbo the C 43 is equipped with a mild-hybrid 48-volt electrical system.
Mercedes claims this means reduced lag and improved throttle response for a sportier driving experience.
It also helps make this small engine produce big amounts of performance, with AMG extracting 300kW of power and 500Nm of torque from this 2.0-litre, which is more power than the previous six-cylinder C 43 managed.
The engine is paired to a nine-speed multi-clutch transmission, which isn’t a dual-clutch with a pair of clutches operating on every second gear ratio, but instead uses a “wet start-off clutch” for better take-offs and smoother shifting on the move (at least in theory).
Power is sent to the road via all four wheels thanks to Mercedes’ 4Matic all-wheel drive system.
Obviously if you are considering a hybrid, you’re looking to take advantage of excellent fuel consumption. And the Prius V doesn’t disappoint.
The claimed consumption is just 4.4 litres per 100km. In the real world, you can expect to use about 5.5L/100km if you’re light on the throttle, and 6.5L/100km if you thrash it.
You can’t skimp on the fuel when you get to the bowser, though - the Prius V insists on running using 95 RON premium unleaded.
Despite the smaller engine you can hardly call the C 43 miserly, with a claimed combined urban/highway cycle rating of 9.1-litres per 100km. That’s only a 0.2L/100km improvement over the old six-cylinder.
On test, which included a return trip from Sydney to Bathurst via motorways and some dynamic back road driving, we saw a return of 11.8L/100km on the car's onboard computer.
While hardly hybrid-worrying, it’s impressive to think that driven modestly, such a potent engine can return a single-digit fuel figure.
If you’re a car geek like me, you likely find driving as efficiently as you can fun. If so, you'll love this. You can watch the car switching between EV mode - which it will use for up to about 30km/h, but only for a couple of minutes - and hybrid power. And honestly, if you’ve never driven a hybrid you might think it sounds dumb, but being a fuel miser can be fun!
But the fun factor is pretty much limited to being a cheapskate on fuel. It really isn’t that fun to drive otherwise, but that’s not what it’s designed for.
Still, the drivetrain does a decent enough job for most families - it builds pace pretty easily, and while the refinement and power could be better, if you’re not aiming to break records on the school run, you shouldn’t be too disappointed.
The ride is mostly good, though it can be a little sharp over patchy surfaces, and the steering is decent, if a little lifeless. My biggest issue is the brake pedal response, which takes some getting used to. Sometimes it feels like it won’t stop quick enough.
That, and the adaptive cruise control doesn’t slow to a stop on the highway - it cuts out at about 30km/h, so you’ve gotta be on your toes if the traffic starts to build up.
If you want the latest and greatest in hybrid family friendliness, you really ought to wait for the new-generation RAV4, which - admittedly - mightn’t have seven seats, but it will have a hybrid drivetrain offered. And it’ll be much more modern inside and out.
Let’s start with the good news. The new Mercedes-AMG C 43 is a quick car. The engine may be small in size but the electric turbocharger does its thing and provides plenty of punch.
You can get a performance boost, too, thanks to the belt-driven starter generator, which acts as a mild hybrid and gives you a surge of 10kW for a brief period if you need a sudden burst of extra speed.
The chassis is well-sorted, too, at least from a dynamic point-of-view. The rear-wheel steering can provide up to 2.5 degrees of turning, which improves handling at speed and manoeuvrability when parking.
However, there are some less-impressive elements to the C 43, too. The obvious one is the drama, or rather the lack thereof.
As I said at the beginning, the C 43 has never been as wild or raucous as the V8-powered C 63, but when you buy an AMG there’s a rightful expectation that it will provide some thrills.
The C 43 simply doesn’t have that character about it. Yes, it’s fast, but it produces that speed with efficiency rather than excitement.
And it’s not an engine size problem, because even the 2.0-litre four-cylinder A 35 and CLA 35 offer more ‘wow factor’ than the C 43.
Yes, the engine makes noise under acceleration (and it can be altered between discreet and sporty) but even at its best it sounds muted and lacks the evocative tone of a V8 or six-cylinder engine.
Another disappointment is the transmission calibration, with the gearbox awkwardly shifting out of first gear on multiple occasions during our test drive.
In the taller gears it felt smooth enough cruising along, but given its low speed shifts we’d like to spend more time in the urban environment before passing final judgement.
The other notable element of the driving experience we struggled with was the ride quality. While fine on the smoother motorways, our test drive included time on some patchy country back roads and the C 43, even in the ‘Comfort’ suspension setting, was simply too firm.
Riding on low profile tyres, the adaptive dampers struggled to isolate the cabin from the imperfections in the road, leading to a fussy ride at times.
Overall the C 43 is a good car, but it feels like there are still some areas where Mercedes could improve it to make it really live up to the AMG badge.
Every Prius V still carries the same maximum five-star ANCAP safety rating that it was stamped with in 2015, even though the car was actually tested in 2012.
The range is covered with the safety systems you’d expect, including electronic stability control, ABS, electronic brake distribution, plus there’s a reversing camera, too. Rear parking sensors are a dealer-fit accessory.
There was a bit of back-and-forth between myself and Toyota Australia over airbag coverage. The company stated on its public site that the car had curtain airbag coverage all the way to the third row, but no image to support that. I’ve since had it confirmed by Toyota Australia that it does definitely have third-row airbag coverage, which is a great added piece of mind element for family buyers (plus there are dual front, driver knee and front side airbags, too).
Airbags are one thing, but what about the other safety kit? Well, every Prius V has Toyota’s Safety Sense plus system, with auto emergency braking (AEB), pedestrian detection, adaptive cruise control, auto high beam lights and lane-departure warning.
The C43 gets a comprehensive list of safety equipment that leaves little out. Obviously there are the usual passive safety items, like 10 airbags, including dual-front combined pelvic/thorax airbags and a front centre bag that drops between the front seat passengers to minimise the chances of a head clash.
Also included as standard is autonomous emergency braking front and rear (covering speeds between 7.0-200km/h), adaptive cruise control with active stop/go, a 360-degree parking camera, 'Active Parking Assist', 'Active Lane Keeping Assist', 'Blind Spot Assist' and, of course, anti-lock brakes with 'Brake Assist' and 'Adaptive Brakes' with Hold function and electronic stability control.
Also included are dusk-sensing LED lights, rain-sensing wipers and run-flat tyres with tyre pressure warning.
The C43 also comes equipped with Mercedes’ 'Driving Assistance Package Plus', which adds even more safety gear. This includes 'Active Blind Spot Assist', 'Active Brake Assist with Cross-Traffic Function', 'Active Emergency Stop Assist', 'Active Lane Change Assist', 'Active Lane Keeping Assist', 'Active Steering Assist', and 'Active Stop-and-Go Assist'.
While the C43 hasn’t been specifically crash-tested, the latest C-Class was rated by ANCAP with a five-star score for all models except the upcoming C 63 S E Performance.
It’s cheap to run a Prius V in terms of its fuel use, and it’s cheap to run in terms of its maintenance, too. Toyota lists its charges at just $140 per visit to the dealer under the Service Advantage offer, though you’ll need to take it in every six months or 10,000km.
The warranty cover is three years or 100,000km for the car, but the hybrid battery attracts an eight-year/160,000km cover of its own.
The C 43 is covered by Mercedes’ five-year, unlimited kilometre warranty, which has become the new standard for the luxury car market.
Service intervals for the car are at 12 months/25,000km, which is on par with industry standard.
Mercedes-Benz Australia will offer a service plan for the C 43, prices were yet to be confirmed at the time of publication but the company has indicated it will be similar to the C300.
That means $550 for year one, $900 for year two, the third service costs $1000 and the fourth year service costs $2450 - for a total of $4900 for the first four years of ownership.