Luxury

Looks like the Freelander re-boot won't start with a rugged small SUV.

After the launch of the Taycan facelift in August, Porsche has brought two more lower-spec variants into the fray in the Taycan GTS and Taycan 4. 

Jaguar Land Rover (JLR) is reportedly working on an electric version of its mid-sized luxury SUV, the Range Rover Velar.

Why Audi is confident now is the right time for its dual-prong assault of Q6 and Q4 e-tron SUVs to make an impact.

Audi explains the outsized impact EVs have on its NVES targets, and how this will let it hold onto V8s for years yet.

Mercedes-Benz is closing in on the global launch of its all-new CLA sedan (due in early 2025) and in the final stages of pre-production testing has used it to set a new 24-hour distance record for an EV at the epic Nardò test track in southern Italy.

There’s nothing like the heat of competition to sharpen a carmaker’s focus as the run towards the end of the calendar year approaches.

Genesis has given its most popular car in Australia a fresh update for 2025, coming with new tech, new variant options and a new set of pricing.

BMW Australia has plugged the sizeable gap between base and flagship of what is likely to be its most popular model.

People hate change. It’s just a fact of life, once we get accustomed to doing things a certain way, we’re happy to keep doing them even if a better alternative emerges.And if you want proof, look no further than the mixed results brands such as Genesis, Tesla and others have had with trying to make the buying experience better by doing away with the conventional new car showroom.But as Hyundai’s luxury brand has discovered, people actually prefer a conventional buying experience rather than the seemingly superior option Genesis is providing.The marque eschewed the traditional dealership model and opted for boutique-style retail spaces in Sydney and Melbourne CBDs which would arrange for a brand representative to bring a car directly to the would-be customer at their convenience. However, the brand has since added ‘Test Drive Centres’ in more conventional locations and recently announced plans to expand dramatically, with new showrooms on the Gold Coast and Sydney as well as introducing ‘agents’ that will be positioned at existing dealerships (most likely Hyundai dealers).Genesis Australia Chief Justin Douglass said the brand has tried multiple methods of reaching customers, but the preference is clearly towards the traditional.“So both sites do have the opportunity to test drive on site,” Douglass explained. “We do Genesis-to-you as well, so if a customer lives in that area and doesn't want to travel, to Parramatta, for example, or in Prahran in Melbourne, then our staff from those studios will take a car to them. So we certainly do sell cars from those sites, but certainly not at the level that we sell through our established showcases.” While Douglass made it clear the inner-city retail ‘studios’ will stay, he acknowledged they have some limitations.“I guess the opportunity for us is, when you look at the way the studios are structured, they're really brand experience centres. So we don't have the capability of showcasing our full range of vehicles at the sites," he said.“But, as I mentioned before, some customers are certainly happy to purchase through that type of environment, that type of experience, but you're right, there's still customers that prefer the traditional method, but we just happen to be conveniently located for those customers as well.”Genesis is by no means alone in this new trend of trying to make buying a car more convenient for buyers in recent years. It has been a period of upheaval in the car industry, with both Mercedes-Benz and Honda moving to the so-called ‘agency model’ that sees all sales handled directly by the brands, with the previous dealerships now only responsible for customer handovers. This has seen both brands endure a sales decline as seemingly both customers and dealers have come to terms with this new way of doing business.But that won’t deter new brands from trying to do things differently, General Motors Australia recently opened its first Cadillac Experience Centre in Sydney, with plans for more as it tries to compete with more established luxury rivals.Those who prefer to drive to a showroom, look at different vehicles, test drive and buy will likely be able to continue to do that for years to come though, as it will take a long time for people to accept such dramatic change.