Ram 2500 vs Jaecoo J7

What's the difference?

The RAM 2500 Laramie 4x4 is designed primarily as an extreme duty tow vehicle, and in that role it excels. So if you've got something really big to tow like a multi-axle caravan, horse float, boat trailer or other type of trailer up to 7.0 tonnes, you'd be hard pressed to find a more effortless and luxurious way to move it than with one of these jiggers.

Based on our initial drive I certainly think the J7, especially the SHS Summit, does make a pretty compelling case to be on the consideration list for anyone looking to buy a mid-size hybrid SUV - plug-in or not.

It has a polished design, loads of tech and a fuel-efficient powertrain that provides adequate performance. But the real selling point is the price, which undercuts its key rivals to ensure it has your attention, especially in these days of increasingly expensive family vehicles.

And while the J7 certainly has appeal to design-oriented buyers and people that want something ‘cool’ or just different, the value it offers gives it mainstream appeal.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

With a granite-crushing 3577kg kerb weight (by comparison Ford's top-shelf Ranger Wildtrak dual cab ute is 'only' 2250kg) the RAM 2500's architecture is tailor-made for heavy towing with a massive ladder frame chassis and expansive 3797mm wheelbase (Ranger 3220mm) providing rock-solid towing stability.

Front and rear suspension is via multi-link coil-sprung live axles (LSD rear), with four wheel disc brakes inside 18 x 8.0-inch polished alloy wheels and Michelin LT265/70R18E all-purpose tyres. Plus there's a full size spare.

ASV prefers to use the word 're-manufacture' rather than 'conversion' when describing its extensive body-off-frame RHD engineering process. We can vouch for that, having inspected the company's ISO quality-certified Melbourne production line, which turns out about 40 vehicles a month and employs 28 full-time staff in a dedicated factory right next door to HSV in Clayton. The end result is OEM standards in parts supply, engineering quality, standard of finish and driving performance.

Design is an interesting subject to discuss with the J7, as it manages to simultaneously have a bold and distinctive look from some angles and yet has clearly been inspired by some other, more famous, premium brands from others.

To be blunt, from certain angles - namely the side profile and rear three-quarter - the J7 could be mistaken for a Range Rover Evoque at a distance. Obviously taking inspiration from rivals is nothing new in the car industry and the Jaecoo designers have also managed to give the J7 its own look when you get a bit closer and notice the details.

The most noticeable of these is the ‘waterfall-like’ grille, that the brand says symbolises “the life force of nature”, but also gives it a front profile that can’t be mistaken for anything else. Especially with the prominent ‘Jaecoo’ badge large and proudly placed in the middle of the grille - leaving you in no doubt what this is.

Overall, I’d call the exterior look of the J7 cohesive and leaving a more premium impression that what we’ve seen with Chery.

Inside, Jaecoo has followed the modern trend of going digital, with a small digital instrument display and then a larger central touchscreen. It provides a clean, modern look that leaves a good impression.

The Jaecoo designers also focused their attention on the touchpoints, elements like the door handles and arm rests, to try and give them a more premium feel. The trims used inside are also a cut above what we’ve experienced on other Chery models, and while not at a true luxury level, do stand out for what is a mainstream SUV.

One other major element of the SHS interior design worth mentioning is the central console, between the front seats. That’s because it’s unique in the SHS, offering a completely different layout to the petrol-powered models. The SHS moves the gear selector to the steering column, freeing up more small item storage space and cup holders, as well as a split-opening central storage box (instead of a rear-hinged one).

The RAM 2500's payload capacity of 913kg might seem conservative compared to smaller dual cab utes with one-tonne payloads, but drill down further into its huge tow ratings and that 913kg (say 5-6 occupants and all their gear) looks mighty impressive.

Why? Because on a 50mm ball it can tow up to 3500kg with a full payload (7990kg gross combined mass), on a 70mm ball it can tow up to 4500kg with a full payload (8990kg GCM) and with a gooseneck and ring connection (aka pintle) it can tow up to 6989kg – and still with a full payload. That's a whopping 11,479kg GCM or just under 11.5 tonnes. Try doing that with a one-tonne ute!

The heart of this power giant is a Cummins 6.7 litre inline six cylinder turbo-diesel with 276kW at 2800rpm and a towering 1084Nm of torque at only 1600rpm.

The big cargo box, which is protected by a spray-in bedliner, is 511mm deep with a load floor that's 1939mm long and 1687mm wide with 1295mm between the wheel arches. That means it can take a standard 1160mm x 1160mm pallet, or a couple of dirt bikes with the tailgate up and heaps of room left for your gear and tools.

The cabin offers numerous storage options with bottle holders and twin storage pockets in the front doors, a huge centre console (which pivots into an upright position to serve as the centre seat backrest when required) with internal storage and three more cup/bottle holders, twin glove box compartments, rear door storage pockets, a central floor-mounted twin bottle holder and deep in-floor storage bins hidden under the carpet mats on either side. The rear seat can also be quickly reconfigured into a convenient flat-floored cargo area when required.

From a space perspective the J7 offers up reasonable room for an SUV of this size, but falls short of the class-leaders in a few key areas. The front seats are nice and comfortable, and while the rear seats are well-appointed (with air-con vents and USB inputs) space is adequate rather than generous.

The same can be said about the boot, at least on the SHS grade. It’s on the smaller side for an SUV of this size, measuring 500 litres, compared to 542 litres offered by the RAV4 and 574 litres in the Sealion 6. And it’s even more disappointing when you factor in the lack of a spare wheel, with only a tyre repair kit under the floor.

Thankfully the 4WD offers the same space (500L) but gets a full-size spare, while the 2WD models have a claimed 584L and a temporary spare. 

As for the technology, the decision to go for the one big central screen for all infotainment provides a hi-tech, clean look but it does lead to some obvious compromises.

Namely, the lack of any physical buttons (save for the hazards, unlocking and EV function) is disappointing from a user experience perspective. As many brands have found, screens have a ‘wow factor’ and save on the cost of buttons but are more challenging to operate when you’re on the move and that’s the case with the J7.

Obviously having Apple CarPlay or Android Auto makes for a familiar experience, but if you have to dive into the extensive Jaecoo-specific menus it can become difficult and distracting.

The J7 line-up will consist of four grades initially, the 2WD Core, 2WD Track, AWD Ridge and SHS Summit, with the choice of two powertrains.

The range will begin at just $34,990 drive-away for the 2WD Core and $37,990 drive-away for the 2WD Track. These are powered by a 137kW/275Nm 1.6-litre turbocharged four-cylinder petrol engine paired to a seven-speed dual-clutch transmission and powering the front wheels.

The AWD Ridge is priced from $42,990 and has the same 1.6-litre engine, with the same performance but obviously powering all four wheels. The range is topped by the SHS Summit, priced from $47,990 drive-away. 

For context, the Toyota RAV4 Hybrid (which isn’t a plug-in) is priced between $42,260 and $51,410, while the BYD Sealion 6 PHEV starts at $48,890 - so it’s clear where Jaecoo is hoping to woo buyers from.

Standard equipment on the J7 Core includes 18-inch alloy wheels, LED headlights, LED daytime running lights, a 10.2-inch digital instrument display and a 13.2-inch infotainment touchscreen, which incorporates wireless Apple CarPlay and Android Auto. The Track trim level adds a power tailgate, front parking sensors, 360-degree surround-view monitor, heated front seats, ambient lighting, dual-zone climate control, plus a wireless smartphone charger and an eight-speaker Sony sound system.

Stepping up to the AWD Ridge brings torque vectoring all-wheel drive, 19-inch alloy wheels, a full-size spare, a panoramic sunroof, heated and ventilated front seats, in-built dashcam and a 14.8-inch infotainment touchscreen.

The SHS Summit matches much of the specification of the Ridge, but gets unique 19-inch ‘aero’ alloy wheels, a head-up display and perforated synthetic leather seats.

All models are equipped with ‘Hello Jaecoo’, the brand’s voice-activated assistant.

The heart of this power giant is a Cummins 6.7 litre inline six cylinder turbo-diesel with 276kW at 2800rpm and - most importantly in this context – a towering 1084Nm of torque at only 1600rpm. It's also equipped with a very effective exhaust brake with a choice of settings.

Chrysler's equally robust and well-proven (68RFE) six-speed automatic transmission with driver-adaptive shifting is purpose-built for extreme duty. The 4x4 drivetrain features a dual-range Borg Warner transfer case with electronic shift-on-the-fly control and a 2.64:1 low range reduction, which with the 3.42:1 final drive results in a 29.2:1 crawl ratio. Ideal for towing a heavy load out of a rugged worksite or a campground turned boggy by overnight rain.

The J7 range has a choice of two powertrains, an internal combustion engine and the plug-in hybrid.

The 2WD and AWD are powered by the same 1.6-litre turbocharged four-cylinder petrol engine that makes 137kW and 275Nm. It’s paired to a seven-speed dual-clutch transmission, with the only major difference between the two models (obviously) being the driven wheels.

The SHS combines a newly-developed 1.5-litre four-cylinder turbocharged petrol engine, which makes 105kW, with a 150kW electric motor and a single-speed transmission.

Despite the electric motor, the SHS isn’t what you’d call ‘fast’ with a 0-100km/h time of 8.5 seconds, which the 2WD can reportedly better by taking just 8.1 seconds.

We conducted two tests based on fuel bowser and trip meter readings. The first, which mostly comprised heavy towing, resulted in 20.14L/100km compared to 16.6 on its instrument display. The second was a mix of city, suburban and highway driving with no towing which returned 15.08 litres/100km compared to 14.0 displayed.

The SHS is equipped with an 18.3kWh lithium-iron-phosphate battery that provides a claimed 90km of electric-only driving range and helps the J7 achieve a claimed fuel consumption figure of just 1.0L/100km.

Jaecoo also quotes an EV-only range of up to 106km, but that is on the NEDC cycle, which is not as relevant for real-world driving than the WLTP test cycle that returns the lower figure. Even with the lesser number, 90km of EV-only driving will be more than enough for most people to do their daily commutes.

Jaecoo claims the SHS has a theoretical driving range of 1200km, thanks to its 60-litre fuel tank. However, to achieve that economy you need to run the J7 in its hybrid state, so somewhere closer to 1000km is more realistic - if you have a really light right foot.

As for the petrol-only models, the 2WD uses a claimed 7.0L/100km and the AWD 7.8L/100km.

The strong whiff of leather is a nice way to start each journey. The full-length side steps and grab handles are required for every climb in and out of the elevated cabin which provides a commanding view of the world, even though the outer edges of its vast bonnet and front mudguards disappear from view.

The front seats are wide and comfortable with good lateral support and rear seat passengers have generous head, shoulder and legroom as you would expect. Although it feels huge when you first climb aboard, the RAM starts to shrink around you the more you drive it, aided by front and rear parking sensors and a reversing camera for tight parking situations (which is most of the time).

Its height of 1974mm (Ranger 1848mm) will still clear most undercover car parks (usually 2100mm limit) and its 2009mm width is only 150mm wider than a Ranger, so it will also fit within most car parking spaces. The biggest parking handicap is its oil tanker-like 6030mm length which is 675mm longer than the Ranger, so you need plenty of room for reversing.

On the highway it has a remarkably quiet cabin environment thanks to substantial ASV-added sound insulation, low wind noise and minimal tyre roar.

Ride quality when empty is generally good, although you do notice the firmness of the heavy duty spring rates over larger bumps. Acceleration is spirited, too, with an unbridled 1084Nm shoving you in the back and the steering is nicely weighted and relatively direct for an old-school steering box set-up.

The quartet of disc brakes, though, do not have the bite relative to pedal effort one might expect. ASV engineers claim it's the result of pad compounds which have to withstand the heat of up to 7.0 tonne towing loads, so they tend to be relatively hard.

On the highway it has a remarkably quiet cabin environment thanks to substantial ASV-added sound insulation, low wind noise and minimal tyre roar. At 100km/h with no payload, the 6.7 litre Cummins barely ticked over at 1400rpm and that hardly changed when we hooked up a dual axle New Age Caravan with a 3270kg tare weight.

Given that was less than half of its peak towing capacity, the big RAM barely noticed it was there. The engine's massive 1084Nm of torque at only 1600rpm was most impressive on long gradual climbs, allowing the truck and caravan combo to squash each hill in top gear with minimal throttle.

Each time you ease off the accelerator, too, the exhaust brake provides more than enough retardation (and Kenworth sound effects) to ensure you rarely need to push the brake pedal. And when you do, the electric trailer brake control provides powerful and sure-footed stopping power. The door mirrors were also wide enough to see along each side of the van and approaching rear traffic.

This is one area where the entire Chinese car industry, not just Chery/Jaecoo, have a ways to go to become not only competitive but genuinely stand out. Dynamically the J7 is average, not bad, just very ‘mid’ as the kids say. It doesn’t do anything particularly badly, but nor does it do anything particularly well.

The steering is nice and light, which will be good for navigating traffic and car parks, the ride lacks control but isn’t uncomfortable and the performance of the SHS powertrain is smooth but not spectacular, at least from a performance perspective.

This might sound like a ‘motoring journalist’ argument, but we’ve seen in the past when brands, specifically Hyundai and Kia, hired local experts to fine-tune the ride and handling of vehicles it resulted in a better experience and helped translate into sales.

With some more fine-tuning to improve the ride, and therefore the comfort, the J7 could be near the top of the class not only in terms of value but also the driving experience.

Safety across the range includes autonomous emergency braking (AEB), adaptive cruise control and lane departure warning. However, notably the 2WD Core is equipped with seven airbags, but the Track, Ridge and SHS models all have an additional driver’s knee airbag, something to be mindful of if you’re on a budget.

However, having active safety systems, and having active safety systems that are well-calibrated and usable are different things, especially given the sub-par experience we had with the Chery Tiggo 4 Pro and its erratic lane keeping assist.

Thankfully, part of the more premium Jaecoo experience is a smoother, better calibrated safety system. The lane keeping was much more capable of holding the J7 in the centre of the lane, providing a more seamless driving experience.

The driver attention system also seemed well calibrated, capable of tracking eye movement through sunglasses, and didn’t seem as hyperactive as many of these systems can be.

However, given the complex nature of the central infotainment screen, there is a chance you’ll set the attention alert off if you have to start looking through the various menus. That’s obviously a good thing, to keep your eyes on the road, but adding some physical buttons for the air-con and stereo would feel like a better, safer solution.

The J7 hasn’t been crash tested by ANCAP but Chery’s previous models have received five stars, so anything less would be a shock result given the premium positioning of the brand. Chery knows which boxes ANCAP likes ticked, so don't be surprised if it gets top marks from the safety body.

RAM Trucks Australia provides a three year/100,000km warranty plus national Roadside Assistance for the duration of the warranty period.

Service intervals of six months/12,000km whichever comes first. ASV has a 30-strong Australian dealership network providing full sales and after-sales service.

Jaecoo is giving would-be buyers every reason to take a chance on a new name. The J7 will be covered by an eight-year warranty, which again, adds to the premium experience as that’s an extra year to what Chery offers.

Jaecoo is also offering eight years of capped-price servicing and roadside assistance for J7 buyers. The vehicle will require annual services, but you’ll be paying $3372 to keep the SHS maintained those first eight years. 

Naturally, the less-complex 2WD and 4WD models are slightly cheaper, with the 2WD servicing tallying $2952 and the 4WD setting you back $3332.