What's the difference?
The 2008 is kind of a big deal for Peugeot - the old car was a bit niche and people didn't really know what it was. It also had a whiff of last-decade Peugeot whereas this one is proper 2021, fashion-forward Peugeot. The brand has changed so much in the past few years that it's even going to slap a new logo in its big grilles in the coming months.
Peugeot's product strategy was missing that important, late-millenial/early Gen X grabbing compact SUV, a cheaper entry to the brand that attracts fans of good design with a plenty of readies in their pockets. Basically the people Mini's Countryman, BMW's X2, Audi's Q2 and VW's T-Roc and T-Cross are going after. So not an easy task, then.
The local importer knows it needs to find younger customers to hook into the brand, because the halo of its turn-of-the-century success, the 306, has now faded. People like me will buy Peugeots because they wanted a 306, are Francophiles or are just plain contrarian (in my case, all three). Peugeot needs an in. The 2008 might just be it.
Renault, like its French rival Peugeot, didn't quite nail the first attempt at a compact SUV. The first Captur was a Clio with some ride height and a new body and didn't quite make the cut for Australian buyers. Partly because the original engine was borderline anaemic but secondly, it was really small.
When you're French, you have more work to do in the Australian market. I don't make the rules, which is a shame for a number of reasons but my colleagues seem to think it's better this way.
Anyway, I didn't mind the old Captur but was well aware of its shortcomings. This new one - on paper at least - looks far more promising.
More market-appropriate pricing, more space, a better interior and lots more tech, the second-generation Captur even rolls on a whole new platform, promising more space and better dynamics.
The 2008's score is slightly hurt by the price and the lack of advanced safety features (mostly reverse cross-traffic alert) but is boosted by the fantastic looks, great dynamics and avant-garde interior. While it certainly isn't the cheapest compact SUV, it certainly is one of the most stylish and, in some ways, innovative.
Peugeot has a mountain to climb in Australia, a hangover from more than a decade of indifferent or oddball cars. The 2008 is a key plank of its premium strategy and that will become more important when it throws the full EV e-2008 at us later this year, or early next. This 2008 is the car to grab those younger buyers, I just wonder if they're keen enough to stump up the cash.
The second-generation Captur's arrival coincides with the brand's transfer to a new distributor and a fiercely competitive market still bruised and battered from a shocking 2020.
It certainly looks the part and is also priced the part. Without a doubt, the mid-spec Zen is the one to go for unless you want the extra electro-trickery available on the Intens, which is quite a lot more expensive.
Setting aside my fondness for French cars, this one looks and feels more competitive in the compact SUV market. If you cover a lot of ground every year - or want the option to do so - you should really take a second look at the servicing structure, too, because in the Captur 30,000km in a year means a single service rather than three in turbo-engined rivals. That might be a bit niche, but even over the life of a car where you average 15,000km per year, it will make a difference.