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    8 August 2017

    This Rolls-Royce configurator is a 14-year old's dream

    By James LisleJames Lisle
    Brace yourself - it gets a whole lot worse.

    Think of all the possibilities!

    Admit it, spending hours on a manufacturer's website and selecting all the options on the configurator was one of your pastimes as a child. And now, with the new Rolls-Royce Phantom, you can overload on nostalgia once more, thanks to an almost limitless array of features, toys, and colour combinations. Hell yes.

    • Years of R&D were spent to make the new Phantom the most comfortable car in the world... Years of R&D were spent to make the new Phantom the most comfortable car in the world...
    • Yet they don't even provide any spinners or Chevy badges! Yet they don't even provide any spinners or Chevy badges!

    In our configurator, we've gone with the Extended Wheelbase version of the Phantom, for less twitchy drifting, and picked the wonderful "Igazu Blue" to match generic pond water, should I ever crash after driving home while under the influence of hand-me-down tweed. We've also contrasted the primary colour with a lighter, "Cherry Red", because red is fast. And sexy. Just like me.

    Then comes the Spirit of Ecstasy. Plated in gold please - I don't just want people to know that I'm rich, but that I also have exquisite taste.

    • Dark hues of the floor and walls give the cabin a sense of safety and solidity, while the light seats and headlining keep it airy. Dark hues of the floor and walls give the cabin a sense of safety and solidity, while the light seats and headlining keep it airy.
    • Not anymore. It's like a modern art gallery, but everyone's throwing up. Not anymore. It's like a modern art gallery, but everyone's throwing up.

    Inside, every single option has been picked: door enhancements, veneer applications, detailing, headlining – you name it, we picked it. Not only that, but check out the colour!

    Though, we like to wonder if Rolls-Royce would actually produce a car of this specification for someone. Hopefully not.

    • Rolls-Royce also lets you customise the headrests with your own personalised text. Rolls-Royce also lets you customise the headrests with your own personalised text.
    • There were almost limitless options... There were almost limitless options...
    • But I wanted the motif to be in-line with the Rolls-Royce motto. But I wanted the motif to be in-line with the Rolls-Royce motto.

    Check out the Rolls-Royce configurator for yourself and post your best/worst examples in the comments below.

    What do you think of the Rolls-Royce configurator? Is there another manufacturer that offers as much detail as Rolls-Royce? Take a snapshot and post your examples in the comments below.

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