Honda's first production car was a mid-engined ute

Tom White

Deputy News Editor

2 min read

Honda's first car was meant to be a sports car. How then, did it end up building a ute first?

You see, Soichiro Honda started out small, making piston rings for Toyota in the 1930s. After the war, the fledging Honda re-purposed surplus generators to make motorcycles. By the '60s, Honda was an established motorcyle manufacturer.

Ambition didn't stop there though. Mr. Honda was adamant that the swarm of kei cars being pumped out - like the Subaru 360 - were boring, and that he should go against the grain and build a sports car.

The Honda S360 sports car, it would eventually make it to production...
The Honda S360 sports car, it would eventually make it to production...

The timing of this decision would prove unfortunate though.

God-like Japanese authority, the Ministry of International Trade and Industry, decided in 1961 that the business of automobile manufacturing in Japan should be more focused on providing affordable transport for the masses. Part of this bureaucratic agenda was to limit the number of auto manufacturers in Japan.

Put simply, if you didn't have a production model for the road by a certain date, you were out.

The T360 was tied to the industry demands of the '60s.
The T360 was tied to the industry demands of the '60s.

This forced Honda to make an odd decision.

The S360 prototype that would become the S600 wasn't ready yet, and wouldn't meet export sales figures anyway. But a pickup truck based on the same chassis designed to increase Honda's sales footprint was.

Honda T360s roll off the line. It was a far bigger seller than the S series.
Honda T360s roll off the line. It was a far bigger seller than the S series.

It was the T360 and it went on sale in 1963. Power came from an (advanced, at the time) mid-mounted 360cc DOHC 4-cylinder engine. It was rated at 22kW giving the little truck a mind-bending top-speed of 100km/h. The engine would redline at a huge 9000rpm, an essential Honda trait.

Advanced... at the time...
Advanced... at the time...

It could also be had with a rather cool looking rear-track setup for the snowier regions of Japan. These didn't sell in huge volumes and are extremely rare today.

You gotta admit, that's pretty cool.
You gotta admit, that's pretty cool.

Of course, the S360 did eventually make it to production status as the larger-displacement S600. Today, there are even rumors that Honda S cars are set to return...

How about the T-series utes? They live to this day as the Honda Acty truck, for the Japanese Domestic market. It hasn't really come far... with only a marginally bigger engine and some simple modern features. If you're really determined to have a piece of Honda history or just want to be constantly haggled to help your mates move, I'm sure you could grey import one.

The 2010 Honda Acty truck. the T360's descendant.
The 2010 Honda Acty truck. the T360's descendant.

What part of Honda history would you most like to own? Tell us in the comments.

Tom White

Deputy News Editor

Tom’s way into motoring journalism was anything but straightforward despite annoying his parents to no end as a child by identifying makes and models with ease, and acquiring a large collection of Matchbox models. Other interests took over in the intervening years, including tinkering with electronics and computers, and an interest in the past, which eventually culminated in a Bachelor of Arts and Science from the University Of Sydney with a major in Ancient History. During this time, Tom was exposed to all sorts of cars by working as a valet and eventually the Bell Captain at The Star casino in Sydney. He then went on another side-quest, studying law at Macquarie University before applying for a job at CarsGuide. After being hired Tom worked his way up the ranks in a variety of roles and refined his craft, now serving as CarsGuide's Deputy News Editor, with special interests in new technologies and electric vehicles, as well as emerging trends from China. Tom has been recognised by his peers as the EV Journalist of the Year at the 2026 Newspress Australia Awards. He’s personally owned a selection of wheels from a 1981 Holden Gemini to a 2009 Ford Falcon, through to his current 2011 Subaru Forester and many others in between. You can find Tom on LinkedIn and Instagram. Education Bachelor of Arts and Sciences | The University of Sydney | 2010 - 2014 Graduate Certificate of Laws | Macquarie University | 2015 - 2016 Awards 2026 Newspress Australia EV Journalist of the Year Featured Publications CarsGuide | 2016 - present
About Author

Comments