What's the difference?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
The smallest car in Skoda’s local line-up is also its most affordable, but only just.
When the current generation Fabia launched with the halo Monte Carlo variant at almost $40,000, it was a bit of a surprise for a small hatch from what’s seen as an affordable brand.
Now, there’s a new entry-level version of Skoda’s bub and, while it’s not nearly as cheap as it once was, it offers a choice that’s more within reach for anyone keen on a premium small car.
Can the Fabia Select convince customers looking at the likes of the Mazda 2 or Suzuki Swift to go Euro and cross the $30,000 threshold?
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
Once you get past the shock of the Fabia no longer being a sub-$25K car (because let’s face it, what is anymore?), the fact that it remains refreshingly simple to live with and engaging on the road should be celebrated.
It has its downsides if you need space, and you can buy a light (or even small) SUV for the same price, but you’ll be compromising in other areas.
The Skoda Fabia can’t do everything, but what it can, it does well. Plus, it’s certainly less common than the similarly priced Toyota Yaris.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
The Fabia’s design hasn’t departed dramatically from its predecessor, but the evolution into the current generation has the little Skoda looking more mature and smoother than before.
Some elements like its grille and headlights are a little sleeker and the car looks less boxy, but still has a unique Skoda design language that’s instantly recognizable.
Its chrome grille trim and its set of unusual 16-inch alloy wheels are the clues that this is the entry Select, plus the lack of much badging.
Inside, the change in generation is most obvious in the step-up in materials and some of the aforementioned tech (screens in particular), though the steering wheel is a carry-over even if it doesn’t look dated.
The new instrument display cowl which features the model name on its side, the round air vents, and the fabric across the dash bring the interior into the current decade, though the centre stack’s modernity is betrayed by climate controls that could have existed in 1998.
There are a fair few hard plastic surfaces, though none of them are in poorly thought-out places and don’t let the cabin down too much.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
There are cars in the market that, for around or not much more than $30,000, seem like a bargain given the perceived value of features like big touchscreens and (synthetic) leather.
The Fabia Select doesn’t have those things, but everything in it makes sense and, more importantly, everything works well.
For example, as much as I point out the dated-looking air conditioning controls, the reality is they're much easier to use than an in-screen menu requiring the same amount of attention as replying to a text while driving - something that is rightfully illegal.
Simple controls on the steering wheel, a touchscreen that doesn’t require much attention, a clear driver display and a few shortcut buttons around the gear selector mean you can focus more of your attention on driving, without lacking any of the convenience or features you’d expect in a new car.
Wireless phone mirroring for Apple CarPlay and Android Auto add to this, as you can bypass Skoda’s (fine, but basic) multimedia software easily.
The lack of wireless phone charging is a shame, but not a deal-breaker, as the space under the centre stack is conveniently sized. The same can’t be said for the tiny storage bin under the centre armrest, though.
However, the glove box and door card storage is generous and there’s the Skoda-standard umbrella in the door that’s accessible when open.
The seats in the Fabia have decent bolstering and are ergonomically sound, manual adjustment is easy enough and there’s a turning wheel rather than a lever with increments to adjust the backrest.
Given the Fabia’s diminutive stature relative to most vehicles on the road, it shouldn’t be a surprise that the back seat isn’t the most spacious. But as an average-sized adult it feels like the kind of space I’d be comfortable in for a short trip, with adequate headroom, knee room and even a vent.
There’s no centre armrest, though, and the seats aren’t as comfortable as the fronts.
Behind the 60/40 split-fold there’s a generous (for a hatch this size) 380-litre boot with bag hooks, though the floor has some mildly intrusive angled plastic elements.
Impressively, the Fabia has a spare tyre rather than a repair kit, so kudos to Skoda for not taking the cheap (and less safe) option.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
The Skoda Fabia has fallen prey to the same upward-creeping prices as many other light cars have, quite hard.
What was a sub-$25,000 car in its previous generation’s entry grade is now a $32,390 offering, plus on-road costs.
For an entry-level light hatch, the Fabia Select has a decent list of features, though is decidedly more basic than the already-launched Monte Carlo ($39,690 MSRP).
The headline tech features in the base Fabia include an 8.25-inch touchscreen covering multimedia functions, with wireless Apple CarPlay and Android Auto, an 8.0-inch driver display, two USB-C ports, plus drive mode selection and a host of safety features (covered later in this review).
For reference, the Monte Carlo gets a larger 10.25-inch digital instrument cluster and a 9.2-inch multimedia touchscreen.
The Select makes do with manual-adjust cloth seats, but does have keyless entry and start, a leather ‘sports’ steering wheel, automatic windscreen wipers, an auto-dimming rear view mirror and auto LED headlights and LED tail-lights.
Skoda says the Select’s features list aims to line up as “similar to rivals’ mid-specification models” and it’s about bang on. But its price might still be a turn-off for some seeking a budget-friendly light car.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
The Fabia’s turbocharged 1.0-litre, three-cylinder, petrol engine makes 85kW and 200Nm in this guise, mated to a seven-speed dual-clutch transmission driving the front wheels only.
Given the Fabia weighs 1265kg, getting to 100km/h in under 10 seconds - which it should be able to do, just - might depend on how many passengers you have.
While it’s not very fast or powerful, the Fabia’s outputs sit about average for its class and price.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
The Fabia has a 5.0L/100km combined cycle (urban/extra-urban) fuel consumption figure under WLTP testing, with a minimum 95RON premium fuel grade required.
With its 42-litre fuel tank, that means you could hypothetically expect to cover a touch more than 800km before running out of fuel, though that seems unlikely in the real world.
Despite a particularly lively drive undertaken purely for testing purposes, the highest fuel consumption the trip computer displayed was 7.7L/100km, which isn’t so bad when you consider the Fabia’s not likely to be driven hard most of the time.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
If you’re someone who doesn’t need a big car and likes an engaging drive, the Fabia ticks those boxes.
In fact, it feels like it punches above its weight. Well, not literally, because while it actually weighs in at over 1.2 tonnes, it feels lighter than even that.
Tight corners don’t faze the Fabia, and its steering and suspension both feel more dialled-in than a car with 85kW has any right to.
Yep, even though its engine is only slightly more powerful than some budget sports cars from the 1980s it feels peppier than it should.
It has some low-speed hesitancy thanks to its transmission - taking off from a stop sign if you’re not in Sport mode can be annoying - but with shift paddles (or a manual gearbox… ) the Fabia could be a hidden gem for enthusiasts.
Its suspension is firm, but not sharp enough that it allows bumps and rough roads to make their way into the cabin as shocks or rattles, and even holds its own on unsealed surfaces at sensible rural speeds.
The Fabia feels playful even on a commute, and the follow-through from the rear-end on a spirited bit of cornering speaks volumes about its chassis, even in urban driving.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
The Fabia wears a maximum five-star ANCAP safety rating from assessment in 2021, under recent but now-surpassed criteria.
That’s not to say its safety kit is outdated, as occupant protection scored well (58 per cent for adults, 81 per cent for children) while pedestrian and active safety were also adequate (70 ad 71 per cent, respectively).
The Fabia Select comes with autonomous emergency braking (AEB), pedestrian and cyclist detection, multi-collision braking, driver monitoring, lane assist, rear cross-traffic alert and six airbags - though no front-centre airbag.
It also features cruise control, though it’s not adaptive and requires a little more attention than most new cars - not necessarily a bad thing, mind you.
On the road, its safety tech is unobtrusive, leaving you to focus on driving while knowing there are features there to keep you safe should the unexpected happen.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.
Skoda offers a seven-year/unlimited kilometre warranty on all its cars, which is becoming more common in the industry but is quite competitive for a European brand.
The Fabia is also able to be covered by a seven-year servicing pack for $3650, that being the total price you’d need to pay for the first seven years of servicing (occurring every 12 months or 15,000 kilometres, whichever comes first). In other words $521 per workshop visit.
Skoda also offers 12 months of roadside assistance from the new vehicle warranty start date, and another 12 months is topped up every time you service with Skoda.