Omoda 9 vs Aston Martin DB12

What's the difference?

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

Typically when a car company makes a bold claim in their press release it's hyperbole designed simply to grab attention. But in the case of the DB12, Aston Martin truly has built something different than before, elevating it beyond its previous ‘Grand Tourer’ status.

While ‘Super Tourer’ may be a bit dramatic in name, this is a very impressive car across the board. It’s fast, fun, luxurious, comfortable, opulent, stylish and liveable, so while it may require a heavy financial investment, you are duly rewarded.

Plus you also get to pretend to be James Bond…

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

Personally, I felt like Aston Martin peaked with its ‘DB’ design nearly two decades ago with the DB9. It was a masterpiece of simplicity, elegance and heritage and the subsequent DB11 just looked more fussy and complicated for the sake of being different.

The DB12 manages to correct that mis-step from the designers, getting back to the classic silhouette of an Aston Martin, maintaining the trademark elements (specifically the unique grille shape) and the elegance of simplicity.

Aston Martins don’t need to be attention-grabbing like a Ferrari or Lamborghini. Instead, they attract attention with an understated but unmissable presence that just attracts eyeballs. You don’t need to know anything about cars to know that the DB12 is a very expensive, luxury sports coupe - it says all that the second you get a look at it.

The interior of DB12 looks and feels every bit as prestigious as the exterior does. High-quality materials have been used throughout and there is a level of fit and finish that elevates beyond most other cars on the market. It feels like a hand-made car, built with patience and detail, rather than something rushed down a production line.

The cabin design itself manages to feel both classical and modern, in the same way the exterior takes inspiration from Aston Martins of previous years but gives them a 21st century update.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

Inside Aston Martin’s designers have understood the typical customer isn’t a Gen Alpha who does everything on their smartphone, so there’s a neat array of proper buttons, switches and dials to take care of all the functions without taking your eyes off the road. If you are into technology you may be disappointed by the relatively small infotainment screen, but from a usability perspective it does the job well.

As you’d expect the level of fit and finish is impressive and the diamond quilting on the leather seats looks exceptional. The seats themselves are comfortable and supportive, with generous cushioning rather than the sportier, less comfortable seats found in purebred sports cars.

The DB12 is a 2+2, with a pair of seats in the rear, but to be frank you’d need to be desperate to use them. They are ‘emergency use only’ seats that will deeply compromise the front seat occupants just to squeeze anyone in the back.

Value is relative at this point in the market, as the DB12 is priced from $455,000 before on-road costs and any personalisation. For that price you do get a lengthy list of standard features you’d expect on a premium vehicle, including 21-inch forged alloy wheels, LED daytime running lights and tail-lights, keyless entry and ignition, 12-way electronically adjustable front seats, wireless phone charging, navigation, Apple CarPlay and a 390-watt 11-speaker Aston Martin sound system.

Of course, that’s what you should probably expect of much cheaper luxury cars. So on top of that there’s the high level of presentation, including both externally and in the cabin, with high-quality materials used across the entire vehicle.

Then there’s the ‘badge value’ that having an Aston Martin brings to the equation, which helps to play a part.

Finally, there’s how it compares when lined up against its competitors and on that front the DB12 looks well placed. The similarly powered Mercedes-AMG GT starts at $366,500, while V6-powered Maserati GranTurismo begins at $375,000 but the outgoing Ferrari 812 Superfast is priced at more than $600,000.

All things considered, the DB12 feels competitively priced and good value for this upper echelon of the new-car market.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Aston Martin was once famous for its V12 engines, but with the brand changing hands so many times over the years and the pressure to develop increasingly expensive powerful, yet fuel-efficient engines means the brand now outsources some of its powertrains. So while the brand is developing a new V12 engine, the DB12 is powered by the 4.0-litre twin-turbo V8 built by Mercedes-AMG.

While Aston Martin fans may bemoan the use of a German engine in this British car, the truth is it’s a much better engine than the previous V12 used in the DB11, Vantage and other models. It offers up 500kW/800Nm and delivers all that performance in a broad spread across the rev range (unlike the old V12).

It gives the DB12 a sportier, more urgent and responsive driving character than its predecessors and helps to explain the new ‘Super Tourer’ name. Aston Martin claims it can run 0-100km/h in just 3.6 seconds and has a top speed of 325km/h.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

Aston Martin claims a combined fuel cycle return of 12.2 litres per 100km, which is not what you would call sipping the unleaded, but given this is a large, grand tourer (sorry, Aston Martin, Super Tourer) it’s actually a solid return. If you’re in the market for a car like this, anything sub 15L/100km should be considered acceptable; if you’re worrying about emissions or the cost of petrol you probably shouldn’t be buying a $455k sports car.

Unfortunately we didn’t have the DB12 long enough to get a real-world fuel economy figure, so we’ll just have to take Aston Martin’s word for it.

With its 78-litre tank the DB12 does have a theoretical driving range of approximately 630km.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The defining characteristic of a ‘Grand Tourer’ is that while fast, they aren’t typically agile and as responsive as a sports car. In other words, a grand tourer is best suited to a long, cross-country trip on faster, flowing roads, rather than a winding mountain pass or twisty switchbacks.

So, in keeping with the ‘Super Tourer’ theme that the brand is selling, the DB12 is notably more responsive and therefore more engaging to drive across any condition. It still has the comfortable, laid-back nature of a ‘GT’ but when you want to have some fun it’s capable of hiding its size and feeling very sporty.

The handling is highlighted by how quickly the front end of the car reacts. Typically with this front-engined 'GT' cars you feel like you're sitting at the very back of the car, so it feels slow to respond to inputs and that can create a feeling of laziness. But not in the DB12. The front end feels sharp and responsive, making you feel like you are right at the centre of the action.

It's helped by the engine that feels lighter than the old V12s but more urgent with its power delivery, too. It adds to that feeling of a more sporty and focused driver's car, rather than a 'GT' for just soaking up the kays. It shouldn't be surprising though, AMG doesn't really build relaxed, laid-back engines, rather ones designed for maximum excitement - and that's what the DB12 delivers when you bury your right foot.

Remarkably, it also plays the role of ‘daily driver’ well too. Which is an unusual way to think of a car like this, but for those fortunate enough to have the means to afford it, the DB12 could ferry you from home to work and back again in luxury and comfort.

The DB12 comes equipped with a lengthy list of active safety features as part of its Advanced Driver Assistance System (ADAS). These include adaptive cruise control, traffic sign recognition, lane keep assist, lane departure warning, lane change assist, front and rear cross traffic assist, driver drowsiness detection and hands-off detection.

There’s no ANCAP rating or equivalent, as crash testing these kinds of low-volume sports cars is unheard of from the safety authorities.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.

The standard Aston Martin warranty covers three years/unlimited kilometres, which is unusually short by current industry standards; a curious case of the top end of the market lagging behind the mainstream brands.

Servicing is handled by individual dealers, so there’s no set cost structure, but the intervals are every 12 months/16,000km. Instead you’ll need to discuss what sort of costs are involved with keeping your DB12 running smoothly when you speak to a salesperson.