Rolls-Royce Phantom 2010 News

Well, you will in 2010 when the newest Rolls-Royce hits the road. The baby brother of the hulking Phantom has just been named, and it's officially the Ghost. The name takes over from the RR4 tag used during development of the compact new Rolls-Royce and was announced today at the opening of the Shanghai Motor Show. The Ghost name has a long history at Rolls-Royce, starting from 1906, although it has not been used since 1925. The company's best-known car is the original Silver Ghost. The Ghost will become Rolls-Royce's fifth model when it joins the Phantom, Phantom extended wheelbase, Phantom Drophead coupe and Phantom coupe. It will be built on a dedicated production line at the Rolls-Royce factory at Goodwood in the UK, and is expected to more than double sales from the 1212 sold in 2008.  

It may not be a lot by most motor companies' standards, but Rolls-Royce last year sold 1010 cars worldwide which was a 25 per cent increase and the first time the bespoke builder had reached four figures for a year.It was also the fourth successive sales increase since the company was re-launched in 2003.Australia joined in on the record-making with 17 sales, representing 42 per cent growth from 12 in 2006 and more than double the 2004 figures.Australia is the third largest market for Rolls in the region behind China and Japan with Australian dealer Trivett Classic delivering two Phantoms pictured right, to Queensland and two Drophead Coupes to the Gold Coast.Trivett Classic general manager Bevin Clayton said they expected the growth to continue in 2008.“Already, we are beginning to see inquiry rates on the up, compared to last year,” he said.“We have six confirmed orders at the start of the year.“We have every reason to be optimistic, because Rolls-Royce is expanding its model range to add a two-door, four-seat coupe by the end of the year giving our customers more choice.”This model will complete the Phantom family line-up alongside the Phantom, Phantom Extended Wheelbase and Phantom Drophead Coupe.“We view the (economic) situation as positive but understandably with a little uncertainty due to the changeover in government,” he said.“Our clientele is also optimistic about the economy for the year ahead, the only concern being the continuing rise in interest rates.”A new Rolls-Royce model series will be launched in 2010, currently named RR4. 

So what do you buy when you've got a lazy million or so to drop on a ride? A sensible answer to that question may be several cars to cover all occasions — say, a BMW 335i coupe, a 911 Carrera S, a Maserati GranSport and a Bentley Arnage. Not much chance of getting caught short with that combo.But for 200 people on this planet in the next 12 months, it will be a Rolls-Royce Drophead Coupe, the two-door/four-seat convertible whose local launch was held in Melbourne.For the truly selective, just 25 will be built, only a Rolls-Royce Silver Phantom will make the grade.Two of these ultra-exclusive Rollers, produced to mark the 100th anniversary of the original Silver Ghost, have been designated for Australia.One is already sold, and the other is the subject of intensive inquiry at Trivett Classic Sydney.Price, as they say, on application.This modern homage to the Silver Ghost, which was built between 1907 and 1925 and attained legendary status in its own lifetime, is finished in a new bespoke paint, Metallic Ghost Silver.Its 21-inch wheels have chrome centres, and on top of the grille sits a hallmarked, solid-silver Spirit of Ecstasy mascot.Inside, Rose Leaf or Creme Light leather is accompanied by seat piping and headrests embroidered with the R-R emblem.Straight-grained Santos Palisander wood veneer is used throughout. The same veneer is also used on a specially designed presentation box that contains the key, two solid-silver key fobs and a specially commissioned solid-silver Conway Stewart fountain pen.Don't, in other words, go parking it overnight on the street.Comparatively commonplace, the Drophead Coupe is the real-life manifestation of the 100EXconvertible concept.“It has received an overwhelming response, with our 2007 production fully allocated and only a few build slots left for 2008,” Rolls-Royce Asia Pacific regional director Colin Kelly says, reassuring those who may have thought it in danger of Corolla-like ubiquity.“It's entirely true to the values of Rolls-Royce and attracts a new segment of discerning clients.”Although R-R reckons more than half the orders placed for the Drophead are from customers who have never owned a Rolls-Royce, it's some way beyond your and my humble understanding of 'entry-level.'The Drophead is, of course, hand-crafted using top-drawer materials to R-R's exacting standards and is modelled on the J-class racing yachts of the 1930s.Indeed, there's a rear deck of teak. The bonnet is machine-brushed before being hand-finished to ensure a uniform grain throughout.A picnic boot has a split tail compartment that opens in two parts, giving easy access to 315 litres of space. The lower tailgate provides a comfortable seating platform for two adults when it's folded down.A fabric hood, the largest on any modern convertible car, uses five layers of material to insulate the interior.Coach-style, rear-hinged doors let you step aboard elegantly rather than fall into the the car.At the heart of this uber-ragtop is a 6.75-litre V12 that produces most of its 338kW from just 1000rpm. Shorter than the existing Phantom, the Drophead should also outstrip its 6.1-second sprint time to 100km/h.Price? If you have to ask, you can't afford it.But, since you did, it's $1.19 million. Plus on-roads, of course. 

The Ocean Drive concept was rated only an outside chance for showrooms, until Rolls-Royce confirmed production plans for the Phantom Drophead Coupe at the show this week. It's a move that's sure to spark interest among mega-rich fans of open-air motoring.The British company is already talking about waiting lists and long delays in Australia, despite a price beyond $1 million, and it will probably be a similar story in many other country, with multi-millionaires racing to get their hands on the Phantom convertible. The Rolls-Royce announcement was predictable, even if it did not bring the expected return of the Corniche name that has been previously used for open-air Rollers.But that did not stop an instant reply at the Mercedes-Benz stand."It looks as if Rolls-Royce is going to be responsible for Mercedes buyers getting their hands on our new convertible," a Mercedes-Benz US source says. "It is almost certain to get the go-ahead now."The big Benz is being displayed only as a concept in Detroit, but is clearly more than just a dream machine.It shows Mercedes' thinking on everything from body styling to the pillarless side panels needed to make the car a workable production model. They anchor the rear doors and ensure the sort of access to the back seat every other convertible and coupe owners can only dream about.Based on earlier show-to-road programs, it will probably take about three years for Mercedes to transform the concept to a production model. It is based on the S-Class but has different styling, even from the super-expensive CL coupe about to go on sale in Australia.It is much more bluff, with giant wheels and a two-tone paint job that are unlikely to make it to production.But the upright grille could easily make it through the system in Germany, along with the electric folding soft-top roof and Benz's "airscarf" heating system that blows warm air over the occupants' necks.

Twenty five of the Bespoke cars, called Phantom Black, have been hand built at Goodwood in England. They feature lustrous metallic "Diamond Black" paintwork, 21-inch alloy wheels and visible tail pipes. Under the bonnet the 6.75 litre V12 engine has gloss black inlet manifolds, chrome plated top covers and new black Rolls-Royce badges. The company boasts the motor is almost silent while pumping out 337kW and can sprint from 0-100km/h in 5.7sec with a limited top speed of 239km/h. It might be bling outside and muscle under the bonnet, but inside, it is still all gentlemen's club with soft black leather upholstery edged with "Seashell" piping, black ash wood veneer and silver pinstripe on the door capping. However, the steering wheel has a slightly thicker rim, hinting at its sporting dynamics. All 25 Phantom Blacks have been snapped up. Who knows; they could feature in the next hip hop video.