Mazda 3 2011 News

Buying a used car is difficult enough in normal times.

Mazda Australia has issued a national recall for 124,686 examples of its last-generation Mazda2, Mazda3 and Mazda6 models which were sold between September 2007 and March 2012.

Mazda has issued a global recall of more than 2.2 million cars from across its range to rectify a potential corrosion issue that affects some of its best-selling models.

The entry level Neo model of the popular Mazda3 doesn't have a reversing camera, and many expected the brand to fit one as standard when it announced a pricing adjustment as a result of the free trade agreement with Japan.Instead, the brand made rear parking sensors and alloy wheels standard on the Neo, despite the fact that some of the cheapest cars on the market — including the Toyota Yaris and Honda Jazz — now have cameras as standard equipment."It might surprise you," Benders said, "but I don't have a string of customer complaints or comments saying, 'where's my reversing camera?'"There is no silver bullet to stop accidentsBenders said a reversing camera shouldn't be relied on to guard against driveway tragedies involving young children."I don't see the driveway as being a place where kids should be walking around in the first place," he said."I expect that people who drive cars take care and attention about how they drive their cars. Reversing cameras are not infallible. They're more an aid but so are reverse parking sensors and they will pick up obstacles in the same way."He later clarified his comments, saying he hadn't meant to be dismissive about the cameras, but was making the point that drivers had to take responsibility for road safety, rather than rely on crash-avoidance technology."There is no silver bullet to stop accidents," he said.

Increasing competition in the hot hatch segment has pushed Mazda plans for a Mazda 3 MPS powered by a turbocharged 2.5-litre, according to insiders in Japan.

Mazda has surfed the rising wave of small car sales as deftly as 11-time world champion surfer Kelly Slater. It built the right car for the right time, reinventing its successful 323 from the 1990s as a 21st-century compact hero.Two years as Australia's No.1 (and No.2 now in run-out) show its phenomenal attraction. The giant killer, having claimed the sales crown from the legendary Holden Commodore, has always looked good, been finished well and built well, and provided solid value in a class where the long-term winners have been more than just basic transport.It's more desirable than the world's small-car benchmark, Toyota's Corolla, because it's more than just a car and has almost always been bought by real people paying real money. It's not a stripped-down rental runabout or a vanilla fleet car.It has lost its gloss over the past year, as the all-new Hyundai i30 and Corolla have scored hits, helped by the $19,990 price point, but is certain to bounce back in 2014.Digging into the success of the Mazda3 uncovers the long-term strength of Mazda Australia, which has had local CEOs, managers and dealers over three decades. Only Subaru,  also massively over-represented in Australia, has done a similar job.Mazda has never had cheap cars yet the quality and secondhand strength has made them winners even through tough times, including fluctuating currency and a period under the ownership of Ford. The Mazda3 bottom line is simple: it's a car you'd happily recommend to your own family and your closest friends.This reporter is on Twitter: @PaulWardGover 

The Japanese brand has boosted the features list for the small car range by adding Bluetooth - already standard in key competitors Cruze and Corolla - to the entry-level $20,330 Neo model without adding to the price tag.The system will enable hands free phone use and music streaming, the latter also on offer via a USB input. A USB connection also allows for full iPod integration and function via the steering-wheel mounted controls and information being displayed on the centre display.So far this year the Mazda3 has sold more than 28,000 units and was just ahead of the Toyota's HiLux range of two and four-wheel drive utility vehicles in second and the soon-to-be-replaced Corolla in third.Mazda Australia's national marketing manager, Alastair Doak, says the Mazda3 is Australia's most popular car and the updates were designed to maintain that. “With the introduction of Bluetooth and USB across the entire range, offering even more value to the customer, we expect the appeal to continue.“The fact that the latest enhancements come at no extra cost shows that we are intent on giving Mazda buyers more,” he says. Mazda facelifted the top-seller last year, so the extra equipment is part of an upgrade the company would hope helps keep the hatch and sedan range in the top tier of the car sales race, as the next Mazda3 is not likely until next year.The Mazda3 MPS hot hatch has also been updated with changes to the paintwork and wheels, with no change to the $39,490 price tag. “It's a tweak with the MPS - it was made available to us, the MPS wasn't part of that facelift last year so it was an opportunity for us to bring some updates to the MPS as well,” Mr Maciver says.Exterior mirrors, part of the rear spoiler and rear lower bumper are now painted in a black mica colour, the radio reception is now taken care of by a shark fin antenna and the alloy wheels have taken on a dark metallic hue. “The main volume market for the (Mazda6 MPS) car is the US but ultimately the volume wasn't there, that's the reason the decision was made to stop production of the car, there's no plans to add more MPS models,” he says. 

Both brands saw their compact cars become their best sellers in January. In the official sales figures, Australia’s former number one car - Holden’s Commodore - was beaten for the first time by the Cruze. To compound the plight of the slow selling locally made big car, Ford’s Focus also easily outsold the troubled Falcon. Australia’s number one car remains the 2011 champion, the Mazda 3, followed by two other small models, Toyota’s Corolla and the Cruze. In a week when Holden took steps to reduce its Elizabeth South Australia workforce, the carmaker can at least take consolation from the Cruze being built locally.The Focus is imported from Belgium. Only 931 Falcons were delivered in January, down even from the miserable 1157 start to last year's sales for the one-time local favourite. The overall Ford total lifts to only 2135 vehicles once the Melbourne- made Territory SUV and Falcon ute are included, still behind the 2170 Holden Commodore sedan deliveries for the first month of 2012.And trailing the baby Focus on 1576. Ford said it was hit badly by a giant storm on Christmas Day that pelted its Broadmeadows site with car crumpling hailstones. Around 1000 cars, a mix of Falcon and Territory, were being stored in the open and took the full force of the weather. "It was a shocking storm. They really took a hit," a spokesman for Ford Australia, Neil McDonald, revealed to News Limited. "It was on Christmas Day. The cars were at the plant, waiting to be shipped to dealers and then on to customers." The hailstorm is the latest in a series of disasters for Australia's three local carmakers, as Toyota has just cut 350 jobs from its factory at Altona and Holden expects to shed as many as 200 contract workers during a re-organisation of production at its plant in Adelaide. Both decisions are based on falling export sales. Ford was forced in early January to inject $103 million into its local operation in joint funding from its global parent in the USA and the Federal government to provide security for local manufacturing through to 2016. The January results, revealed in official VFacts sales totals, are no real surprise. Large car sales are traditionally down in January because government departments and big fleet customers are not buying, while Toyota is still getting up to speed with its new Camry - so 1290 sales - and the Mazda3 is still powering off the back of its best selling performance in 2011. The January total is a little better than the first month of 2011, with a total of 76,783 sales for a 4.3 per cent lift, but passenger car sales were down slightly and needed bolstering as usual from the strength in SUVs. As usually, Toyota was Australia's favourite brand in January, ahead of Toyota and Mazda.  

Price cuts of up to $2500 and a midlife makeover should see the Mazda 3 end the Holden Commodore's 15-year reign as Australia's favourite car.Mazda Australia managing director Doug Dickson launched the revised range last week and, while happy to acknowledge the Mazda3 is better value, rejects suggestions the "Zoom Zoom" company wants to zoom to the top of the charts.Dickson also points out that a major fleet deal will push the Commodore back to the front in terms of sales, but won't necessarily add much to the bottom line, which is part of the reason Mazda won't chase the title."It is honestly not that important to us," he says. "If it happens, great, but if we are (the best-selling car) it won't be because we chased it. We don't want volume for the sake of it, that's not how you grow a business.""Our main thrust is to be the car buyer of choice for the private buyer and the business buyer who behaves like a private buyer. If in doing so, one of our cars becomes top seller, so be it, but that's not the main game."August sales figures show the Mazda3 heads the Commodore by about 500 units, with both selling more than 28,000 vehicles to date this year. The Mazda3 is already the most popular car with private buyers and accounts for a third of the company's Australian sales, which will be close to 87,000 vehicles this year.Dickson expects the final three months of the year to be a sales war as companies such as Toyota look to recoup sales they lost when the tsunami limited car production in Japan."There will be a lot of deals out there before the end of the year but we're comfortable with where the Mazda3 sits."Part of the reason is the refreshed range has more gear and lower prices, with the base Neo now starting at $20,330. The star of the new Mazda3 line-up is the Skyactiv engine and transmission fitted to the SP20 model.Despite having the same 2.0-litre capacity as the conventional engine in the Mazda3 Neo and Sport Maxx, the SP20 uses 25 per cent less fuel yet still cranks out marginally more power and torque.Even so, Mazda expects the Skyactiv will only account for about 15 per cent of Mazda3 sales.

The David-and-Goliath battle for the top spot in Australian motoring swung back towards the little guy in August with another win by the Mazda 3.