Hyundai Genesis 2015 News

Australia's newest luxury brand is taking shape.Hyundai has appointed former Toyota and Lexus executive Peter Evans as general manager, Genesis, ahead of the official launch of the brand here next March.The company has drastically cut the number of dealers authorised to sell the Genesis brand — from 165 to just 30.Hyundai boss Scott Grant says the streamlining took into account which dealers had been most successful in selling the Genesis large car, as well as the quality of their existing showrooms and sales processes."We have chosen dealers that have the opportunity to sell the car in sufficient volume to make it work and have the capability in their people and their processes to be able to look after a luxury customer in the right way," he says.About a third of the franchisees chosen already operate a dealership for a luxury brand. Those dealers met for the first time as a group last week.Unlike Toyota and Nissan, which operate their respective luxury arms Lexus and Infiniti as standalone operations, Hyundai will sell Genesis in existing Hyundai dealerships, in the same way Mini is integrated into BMW dealerships.First to launch will be an update of the current Genesis sedan, to be renamed the G80. It will be followed in about 12 months by a smaller sedan designed to rival the BMW 3 Series. An SUV is likely to follow later as the range expands to half a dozen vehicles.Grant, a former boss of Lexus Australia, is under no illusions as to the size of Hyundai's task but says the potential for profit is strong."We think that commercially it's a direction that makes sense and we've proved that we can build a high-quality vehicle," he says.He cites establishing the new name and getting customers to consider the brand as the main challenges. He accepts some luxury buyers will never consider a Genesis."We fully recognise there are some people who won't think the Hyundai brand or the Genesis brand is appropriate for them and that's OK," he says."But we also think there's a new wave of people coming through that are open to different options and alternatives and if our product is good enough and our service delivery and customer experience is good enough, there are people who will consider it."He says Lexus and Infiniti face the same challenges. "It's essential but not enough to build great products. You've got to have the X-factor that builds over time and there's no question that Mercedes-Benz and BMW in particular — and more recently Audi — have done a really good job of building a brand halo," he says.

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Hyundai wants people to change over their cars the way they switch mobile phones.

It costs $443.60 a week to keep the 5.6-litre Nissan Patrol ST-L on the road for five years, including its $90,000 purchase price, loan interest, fuel, new tyres, insurance and depreciation.According to the 2015 RACV's Driving Your Dollars study, the cheapest car to own is the Suzuki Celerio. With a drive-away price of $12,990, its weekly running costs total $97.65 over five years.Record low interest rates and falling fuel prices have made owning and driving a car more affordable in the past year, says the RACV. Its survey examined 111 popular vehicles across 13 categories, taking into account all expenses associated with ownership.RELATED: Australia's cheapest cars to own and run in 2014 This year's survey found the overall average cost of owning a car was $211.25 a week or 73.2c a kilometre - slightly down on the 2014 cost.The RACV's manager of vehicle engineering, Michael Case, yesterday advised car buyers to look beyond just the purchase price when shopping for a new car."Always be aware of the hidden costs - depreciation is the biggest single cost in owning a car, even if you don't see it until it's time to sell," Mr Case said.The survey also found that servicing costs have increased."It is important to know how much it costs to have your car serviced, to fill the tank, replace tyres, pay insurance, rego, stamp duty, spare parts and RACV membership," Mr Case said."Before you hit the showroom, do your homework... Ask yourself: 'Am I buying the car I want or the car I need?'."Nissan Patrol owner Ryan Mullins, from Bentleigh East, said he was happy with the costs he had to bear."I've never had a problem with my Nissan Patrol and the RACV survey wouldn't put me off from buying a new one," Mr Mullins said.Among the electric and hybrid cars, the Toyota Prius C had the lowest operating cost at $152.60 per week.RACV calculations were based on private ownership of a vehicle for five years, driving an average of 15,000km a year.For more complete information on the winners in each class, visit the RACV’s results here.

Hyundai Genesis sedan launches in Australia with $60,000 starting price.The new Genesis sedan will arrive in Australian showrooms mid-November, with a starting price of $60,000 and long list of standard features.The Genesis is Hyundai's attempt to build a luxury saloon to compete with European premium brands like BMW, Audi and Mercedes-Benz.While this is the first Genesis sold in Australia, the new model actually the second generation, with the first having been available in left-hand drive markets since 2008.DESIGNExternally, the new Genesis brings the second-generation of Hyundai's Fluidic Sculpture design language and features 18-inch alloys, LED indicators, daytime running lights, LED tail-lights, static cornering lights, auto-levelling headlights, puddle lights on the rear-view mirrors and courtesy lights in the door handles.STANDARD FEATURESFor those in the cabin there is dual-zone climate control, 14-speaker sound system, leather seats, heated front seats with 12-way power controls, mood lighting and a 9.2-inch touchscreen for the satnav and stereo.The cabin itself is also trimmed out with soft-touch and wood-effect materials.These are complemented by an auto-dimming rear-view mirror, electronic parking brake, 4.2-inch information display in the driver’s binnacle, push-button start and automatic wipers.SAFETYANCAP has awarded the Genesis 5-stars, with the highest individual test scores ever received by a tested vehicle earlier this year.This came about thanks to the Genesis’ standard nine airbags and numerous driver assist and safety systems including autonomous emergency braking (AEB), adaptive cruise control, lane departure warning, ABS, stability and traction control, hill-start assist, emergency stop signalling, tyre pressure monitoring, rear-view camera and front and rear parking sensors.ENGINE / TRANSMISSIONThe rear-wheel drive Genesis sedan is powered by a 3.8-litre V6 petrol engine that produces 232kW and 397Nm. It's mated to an eight-speed automatic transmission, but gears can still be changed manually via the paddle shifters on the steering wheel.Hyundai says the Genesis can do 0-100km/h in 6.5 seconds, which would match a Volkswagen Golf GTI for pace.Combined fuel consumption is rated at 11.2L/100km.OPTIONSHyundai are offering two option packs for the Genesis: the $11,000 'Sensory Pack' and the $22,000 'Ultimate Pack'.The 'Sensory Pack' adds blind spot detection, lane change assist, rear cross-traffic alert, around view monitor, premium leather, memory system for the front seats, CO2 sensor, LED front fog lights, power adjust steering wheel and a heads-up display for the driver.The 'Ultimate Pack' has all the features of the 'Sensory Pack' and also adds in 19-inch alloys with Dunlop sports tyres, a moon roof, powered door latches and boot lid, ventilated front seats, heated rear seats, noise-reducing glass, and a 7-inch information display in the driver’s binnacle.

Transformers Super Bowl adParamount pictures is using the 2014 Super Bowl to give us our first taste of the upcoming film Transformers: Age of Extinction. The upcoming fourth instalment of the Transformers franchise brings a new cast led by Mark Wahlberg, and new Tranformers too in the form of Dinobots. Seinfeld reunion Super Bowl adWe last saw Jerry Seinfeld during a Super Bowl battling Jay Leno for Honda NSX keys, but now Seinfeld’s web series ‘Comedians in Cars Getting Coffee’ is doing well enough to warrant its own Big Game ad. Now into its third season, the Super Bowl ad for the show sees Jerry Seinfeld and Jason Alexander reprising their roles of Jerry and George from Seinfeld’s classic 90s sitcom.Jeep Cherokee Super Bowl adJeep is pretty keen to show off its new Cherokee SUV’s adventure potential, so has created this Big Game ad to tickle at your outdoor heartstrings. Despite its fundamentally road-going Dodge Dart/Alfa Romeo Giulietta-based underpinnings, Jeep’s Super Bowl ad reckons the new Cherokee is the cure for restlessness, and prepared for whatever’s on the other side of the horizon. Bruce Willis Honda Super Bowl adTough guy Willis is doing duty for Honda’s Super Bowl commercial, highlighting that the Japanese carmaker builds more cars with top safety ratings in America than any other brand. To underscore his point, Willis emphasises the importance of the people around you. Friends, family, loved ones, "everyone you care about". They’re not test dummies, he points out. So he wants you to give them a hug. Right now ... go on. Bob Dylan Super Bowl adOf all the superstars that would seem an unlikely bet to ever advertise cars, iconic musician Bob Dylan would be the unlikeliest. And yet here he is for the Chrysler 200 sedan at the 2014 Super Bowl, his gravelly tones singing about how well America builds cars, providing a soundtrack for a cavalcade of glorious stars-and-stripes imagery.Maserati Super Bowl debut Maserati has showcased the launch of the four-door Ghibli sedan with a debut appearance in the world’s biggest advertising slot – the Super Bowl. The footage stars 10-year-old Academy Award-nominated child actress Quvenzhane Wallis from 12 Years A Slave, directed in this piece by David Gordon Green. Ford Super Bowl ad Twice as GoodLongtime stalwart of The Daily Show and Saturday Night Live, comedian Rob Riggle is performing a bit of transformational magic for Ford during the Super Bowl. The key ad showcases the Ford Fusion sedan, claiming to have double the fuel economy of the average vehicle.That's the take-off point to a series of magical morphs that show just having the Fusion in your driveway can do wonders for house and yard -- not to forget your wardrobe and pets. Riggle ultimately upgrades himself to Hollywood heartthrob James Franco, and the whole shebang should help put you in the mood for the Fusion's arrival in Australia next year, badged as the 2015 Mondeo mid-sizer.Jaguar teases first Super Bowl ‘bad boy’ adJaguar's first Super Bowl teaser shows they've got some top-shelf baddies lined up as part of the 'British Villains' theme to sell the F-Type Coupe. First off the leash is screen and theatre legend Ben Kingsley -- with a shelf of Oscar, Grammy, BAFTA, Golden Globe and SAG awards, but most recently seen as the Mandarin in Iron Man 3. VW teases Super Bowl ad with Carmen ElectraVolkswagen hits all the memes in engineering an algorithm for the perfect Game Day commercial. And apparently, the algorithm requires the integration of glamour model/actress Carmen Electra, puppies, babies, some twerking, a Wang Chung soundtrack and ... well, you've probably seen every highlight of every other ad.Danica Patrick gets buff for Super Bowl adIt wouldn't be the Super Bowl without an ad featuring race driver Danica Patrick touting for website hosters GoDaddy -- who also sponsored her Nascar Nationwide Series campaign for JR Motorsports. The Game Day commercial shows a lot of Patrick's body sporting a set of pumped muscles that almost shame the bodybuilders racing her to a tanning salon.Toyota taps Muppets and Terry Crews for Super BowlThe Toyota Highlander -- sold here as the Kluger -- has a strong family focus, and the car giant will underscore that by starring the Muppets in its Super Bowl commercial. The teaser video gives a glimpse, with a supporting role from former footballer and lately actor Terry Crews (The Newsroom and Arrested Development). 2015 Hyundai Genesis Super Bowl adThe 'Dad's Sixth Sense' ad shows the parent rescuing his son from a series of falls and mishaps from infancy onwards -- but then the Genesis' auto braking saving him from a crash when he's distracted by a pretty girl during a driving lesson.Audi unleashes mongrel for Super BowlAudi has created a miniature mongrel with a savage streak for their Super Bowl ad. The footage shows a couple trying to choose between a chihuahua and a doberman as a pet, and deciding to breed them together as a -- wait for it -- doberhuahua.VW channels Victoria’s Secret for Super BowlVolkswagen is aiming to tout durability and reliability in its Super Bowl, which features a father telling his daughter that every time a VW hits 100,000 miles (160,000km) an engineer back in Germany sprouts wings. While the appendages might usually be better worn by the Victoria's Secret 'Angel' models, the addition of the wings offers the opportunity for a few sight gags.Jaguar Super Bowl with Tom HiddlestonIt's good to be bad, Jaguar claims. And the luxury brand is pushing that theme for their Super Bowl ads, featuring a line-up of British villains. We've already seen Ben Kingsley in the main teaser, and now we get Tom Hiddleston in a second spot. Most recently seen playing Loki in the films Thor, The Avengers, and Thor: The Dark World.Jaguar full Super Bowl adContinuing the bad boy theme to showcase the F-Type Coupe, Jaguar has revealed the full 60-second commercial that will screen at the Super Bowl. Shot in a mock thriller style, with moody lighting and all the super-villain props of planes, attractive assistants -- and of course the F-Type -- the ad takes a tongue-in-cheek approach, and comes off being very engaging as a result.Terry Crews disturbs with shirtless Super Bowl teaserGet ready to see a whole lot more of actor Terry Crews than you ever bargained for. The latest teaser for Toyota's Super Bowl ad shows the sports star turned movie star without a shirt and demonstrating muscle control with his pecs in time to the cheesy jingle.Big Bang Theory star in Hyundai Super Bowl adThe theme for the Hyundai Elantra Super Bowl commercial is 'Nice' and actor Johnny Galecki is almost typecast in it, after playing nice guys on both The Big Bang Theory (Leonard) and Roseanne (David). In the footage, Galecki tries to chat up a woman who pulls up beside him in a matching Elantra, pointing out all the nice features of the car -- and getting some nice brush-offs in return.Kia plugs into The Matrix for 2014 Super BowlThe 60-second commercial, scheduled to run during the 2014 Super Bowl prime advertising slot, will see Fishburne as Morpheus offering the 'red vs blue' choice. In the movie it was red and blue pills, one of which would let you stumble on in an illusory world while the other would awaken you to reality. For the Super Bowl ad, promoting the Kia K900 flagship launching in overseas markets, Morpheus offers people the chance to choose either a red or blue key.Toyota full Super Bowl adToyota is aiming for catchy family fun with its 60-second Super Bowl, in which actor Terry Crews is piloting his new Highlander -- sold here as the Kluger -- along a remote highway, when he stops to help out after spotting a broken-down, brightly painted bus. Within seconds, his SUV is crammed with Muppets: Animal stuffing his drum kit into the cargo area and Dr Teeth hijacking the driver's seat to steer off into a series of adventures, all singing an annoyingly catchy jingle perfectly designed to stick itself limpet-like to the viewer's brain.Chevrolet Super Bowl ad is all bullIn the ad, titled Romance, we get to meet "a man ... a man and his truck ... and a very eligible bachelor" who just happens to be a prize bull. It goes on in the vein of "bated breath and lonely hearts" -- you get the picture -- as the driver hauls his new bull through the US landscape with Hot Chocolate's 'You Sexy Thing' in the background.The ad that shocked the Super BowlCreated for the Utah Department of Transportation (UDOT) as part of its Zero Fatalities campaign, The Twist starts off with an image of a young boy curled up in a car seat, and a voiceover that starts off "Sam looks like he's sleeping..." but as the camera zooms out we see that he's been killed in a car crash, not by the crash itself but by being unbuckled and flying into the back of the seat in front of him. M&M's Super Bowl adConfectionary brand M&M’s has also delivered a Super Bowl treat this week, with a new ad for the colourful button-shaped candies. Yellow – the peanut M&M character – is unknowingly taken captive by Russian underworld types, in the boot of an oh-so Russian baddie black S-Class Mercedes-Benz. 

The Nurburgring is the benchmark for performance testing, so Hyundai decided to throw their coming Genesis -- which we'll get here -- at the track to prove that 'performance is no longer solely reserved for the Germans.Watch the 2015 Hyundai Genesis at the Nurburgring video on our desktop site.This reporter is on Twitter: @KarlaPincott 

Home movies showing fails and pratfalls are the central theme of Hyundai's Super Bowl ad for the flagship Genesis sedan we'll get here later this year. The 'Dad's Sixth Sense' ad shows the parent rescuing his son from a series of falls and mishaps from infancy onwards -- but then the Genesis' auto braking saving him from a crash when he's distracted by a pretty girl during a driving lesson.Hyundai confirmed to Carsguide in 2011 that the Genesis coupe would be built in right-hand drive and reach the Australian market, and has since confirmed at the recent Detroit motor show that we'll get the sedan as well. Timing for the four-door is the final quarter of 2014, but the coupe's arrival is yet to be scheduled.The rear-wheel drive sedans will arrive here with a 248kW 3.8-litre petrol V6 mated to an eight-speed automatic transmission. We'll miss out on the 5.0-litre V8 and all-wheel drive versions which are planned for now only in left-hand drive.Hyundai says the coming Genesis will have a stiffer chassis and raises the bar on the brand's driving dynamics, quality and features -- and will also get specific tuning on the redesigned multi-link rear suspension from Hyundai Australia’s own engineers to better match it to our local driving conditions.The new car will offer improved technology, including a choice of four driving modes, intelligent cruise control, blind-spot detection with heads-up display, lane-keeping assist and departure warning, and a 9.2-inch high-definition touscreen interface.Watch the 2015 Hyundai Genesis Super Bowl ad here. This reporter is on Twitter: @KarlaPincott