Holden Commodore 2009 News

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Holden has confirmed the imported car that will replace the Australian-made Commodore will inherit the iconic badge – even though it is widely speculated to be a front-wheel-drive car like a Toyota Camry, not a rear-wheel-drive car like every Commodore since 1978 and all homegrown Holden sedans dating back to the original in 1948.The decision has divided diehard Holden fans who believe the Commodore badge should be retired gracefully, just as Ford will assign the Falcon badge to the history books when it reaches the end of the production line next year.Holden says it interviewed 110 people and "70 per cent" voted in favour of keeping the Commodore badge once the Holden factory in Elizabeth falls silent in late 2017, ending 39 years of Commodore production, comfortably outlasting the iconic Kingwood badge which was dropped after 16 years.We will continue with the Commodore nameplateMarketing experts say a minimum of 1000 people need to be surveyed to get an accurate sample, but Holden says the study of 110 people were "in-depth customer focus groups conducted over a couple of hours to drill right down, not just a phone call"."We will continue with the Commodore nameplate," said the head of General Motors' international operations Stefan Jacoby."Commodore is very much embedded into Holden, it's part of the Holden history, it's part of what Australian customers want to have and we listened to our customers."Mr Jacoby said Holden is already testing the new model at its top secret test track in Lang Lang on the south-eastern outskirts of Melbourne. Holden is yet to confirm which engines will power the next Commodore but insiders have confirmed the vehicle will be available with four-cylinder and V6 power globally and there will be no V8.Holden said it is prepared for a possible backlashMr Jacoby also defended the mooted switch to front-wheel-drive."I'm coming from a front-wheel drive group – the VW-Audi Group – with this company we don't believe there is a true disadvantage between a front-wheel drive … towards a rear-wheel drive."Holden said it is prepared for a possible backlash but believes it has made the right move."We know the decision to retain or retire the Commodore nameplate will stir passionate responses among Holden fans and customers," said Holden sales director Peter Keley."That's why we'll ensure the next-generation car drives like a Commodore should. The vehicle will be tuned and honed by Holden engineers and technicians … ensuring it performs in Australian conditions and to Australian expectations."The next 'Commodore' will be the new version of the Opel Insignia, a German sedan that is also sold in the US and China as a Buick, but Holden will have input into design and engineering."Right now, our vehicle performance team is helping shape the next-generation Commodore for Australian customers," said Mr Keley.Once the 2018 version arrives it means the Holden Commodore will have come full circle; the original 1978 model shared its DNA with the Opel family and fleet sedan of the time.Retaining the Commodore nameplate is the right decision for HoldenHolden engineers modified the vehicle to suit Australian conditions. Over the next 30 years the Commodore shared less Opel DNA and eventually became a bespoke Australian design.But Holden insists the 2018 Commodore will find favour among local buyers."The next-generation large car we have selected from GM's global portfolio is worthy of the iconic Commodore nameplate," said Mr Keley."When it arrives in 2018, our new large car will honour Commodore's heritage and support a long and successful future for Holden in Australia.""Customers have confirmed that retaining the Commodore nameplate is the right decision for Holden."Have your say on our Facebook page: Should Holden call the imported front-wheel-drive sedan a Commodore? 

THE global boss of General Motors, Mary Barra, has thrown a lifeline to Holden's design centre, securing its future and the jobs of 140 car designers once manufacturing comes to an end in 2017 -- and GM's first female CEO is expected to visit the facility within the next 12 months.Mary Barra's senior staff have told Holden executives that the company's design centre in Port Melbourne, which turns 50 this year, will be used to style cars for North America, China, India and the rest of the world.The Holden design facility is one of just 10 studios owned by General Motors globally and has already created the iconic Camaro sold in the US and the Cruze hatch sold internationally as a Chevrolet, among other models not yet on sale.The future of the Holden design centre, which has created every locally-made Holden since the 1966 HD (the Holden's sold before then, including the original 1948 'FX', were designed in the US) was under a cloud in the wake of the factory shutdown announcement."We have support from GM leadership," said former Holden design boss Mike Simcoe, who is now Vice President of GM international design."Mary Barra supports Holden design," said Mr Simcoe, during a rare behind-the-scenes media event at Holden's design centre. "When she was in charge of product development (before she became CEO) she agreed this studio should continue."I can't give you the quote because I can't speak for her, but she was very specific about keeping this place alive." Mr Simcoe said Mary Barra would likely visit Holden but would not speculate when.Mary Barra is currently facing a US senate inquiry into GM's handling of the recall of 4.8 million vehicles said to have a faulty ignition switch, and which is being blamed for accidents that resulted in 13 deaths.Mr Simcoe said it would be some time before a Mary Barra would visit Australia "with her just taking over the company and some of the stuff that's happening over there right now". Mr Simcoe added: "I was unsure about the future (after the manufacturing shutdown announcement). But I can honestly tell the guys who work for me there is no issue."At its peak in the early 2000s, when Holden was developing the VE Commodore, the company hired 250 designers, but has about 140 now working on mostly foreign projects "It's expensive to make things in this country but it's not expensive to design them," said Holden design Richard Ferlazzo.Mr Simcoe said Australia had a wealth of design talent because "we have more car brands on sale in Australia than most other countries, so the people who work here get exposed to more brands, from the cheapest to the dearest".This reporter is on Twitter: @JoshuaDowling 

As exclusively revealed by News Limited last weekend the sharp new pricing rolls back the cost of a new Commodore by more than a decade. The base model -- now called Evoke -- starts at $34,990 plus on-road costs, $5000 less than the outgoing Omega. The biggest savings are on the sports and luxury models, whose prices have been slashed by almost $10,000.Holden is so confident about the new model it has confirmed it will increase Commodore production in the second half of this year.The details on the best equipped and most technically-advanced Commodore ever made were released as online bookmaker Sportsbet opened up betting on whether Holden will stay inside the Top Three sellers this year.Holden was knocked off the podium for the first time ever, by Nissan in February and Hyundai in March, but returned to third place year-to-date in April behind Toyota and Mazda. Sportsbet is paying $1.50 for Holden to finish the year in second place, $2.50 to finish third, $6 for fourth, and $13 for fifth or lower.For the true diehards, the bookie is offering $26 if Holden knocks off Toyota, market leader for the past 10 years in a row and which last month outsold second and third-place manufacturers combined.“It appears unlikely that Holden will boot Toyota from the top spot, priced as a $26 long shot,” says a Sportsbet statement. But it adds that Holden is likely to recover later in the year with the arrival of the sharper priced VF Commodore, the Trax compact SUV and other models.“Currently holding on to third position, Holden’s sales are expected to accelerate with an aggressive new pricing strategy and finish second in the ranks, priced as the $1.50 market favourite. With sizeable price cuts set to be introduced on new Holden models, the market suggests that prospective car buyers will stay loyal to the Aussie carmaker, and boost Holden’s ranking to second.”The new pricing reflects the actual transaction prices Commodores have been selling for over the past few years, but now everyone will get a fairer deal, not just those inclined to haggle.The equipment list shows that every model -- including all sedans, wagons and utes -- will come with a rear view camera, front and rear sensors, self parking technology, and Pandora and Stitcher apps embedded into the sound system, making it the best equipped vehicle line-up ever produced in Australia.Top models will also get a heads-up display which reflects the vehicle speed and other information into the driver’s line of sight, blind-zone warning, forward crash alert and a raft of other features.Holden says it has been able to cut the cost of the new VF Commodore because it is cheaper to build. It uses more parts sourced from General Motors’ global suppliers (primarily the electronic “platform” which runs the car, and key components such as steering wheels, indicator and wiper stalks and other interior items).In anticipation of new rules allowing the use of world-class ISOFIX child restraints in Australia, all Commodore sedans and wagons will come ready-fitted with the latch points (three across the back seat). Meanwhile Holden has reached a new low when it comes to the Commodore’s fuel consumption. Every model uses less fuel than its predecessor.The base model VF Commodore Evoke averages 8.3L/100km, which is 23 per cent less than the VE Commodore Omega’s 10.9L/100km of seven years ago -- and only 0.3 L/100km more than its four-cylinder Malibu mid-size sedan.Other highlights: all automatic models can be started remotely, before you get into the car. It’s designed to warm the cabin in winter or cool it in summer.This reporter is on Twitter: @JoshuaDowling 

Holden engineers clocked up some 1.3 million development kilometres in the LPG Commodore and produced 78 testing and evaluation prototypes. Holden developed a `raft of local engineering solutions' for the LPG Commodore to improve driveability and to cut running costs. Holden claims the LPG car costs roughly the same to run as a small or medium-sized petrol car. They evaluated liquid and vapour-injection LPG systems opting for vapour injection. According to Holden, vapour injection provides lower fuel consumption and lower CO2 emissions compared to liquid, while vapour also uses fuel more efficiently with fewer pumping and parasitic losses. Holden says vapour systems are less mechanically demanding and therefore better suited to the varying grades of LPG fuel found across Australia. Ford, which uses Liquid LPG injection on its LPi Falcon, has a different view. The heart of the LPG Commodore is the 3.6-litre, double overhead cam V6 engine, with four valves per cylinder. This engine has been re-designed to run solely on LPG and therefore has allowed for design optimisation in several key areas. As LPG contains a higher octane rating than petrol, new pistons of an optimised design have been used to raise the compression ratio to 12.2:1 to take full advantage of LPG fuel. A particular highlight of the dedicated LPG Commodore is the new six-speed automatic transmission. Lighter, smarter and more refined, this new transmission boasts sophisticated control software that optimises shift patterns to provide outstanding driveability. It produces 180kW of power and 320Nm of torque. In Omega spec, it records 11.8L/100km on the ADR combined cycle and the LPG range scores 4.5 stars from the Green Vehicle Guide, and exceeds projected Euro 6 exhaust emissions standards. Touring range is around 700km from the 84-litre aluminium tank that resides behind the rear axle to optimise boot space. Dedicated LPG is available across a range of current Commodore sedans, Sportwagons utes and long wheelbase Caprice. The additional cost is $2500 with a Federal Government rebate of $2000 available.

Tim Lee, the Shanghai-based president of GM's international operations was quoted in reports in the business press today, which speculated that the Holden Commodore would be phased out in favour of a ‘global’ car. Lee reportedly said while visiting Melbourne that Holden had been one of the car giant’s strongest sellers in local markets, but that the GM business plan – like that of Ford – was moving towards global platforms. However he said that GM would maintain "full-line capacity in Australia with designing and engineering, building and selling vehicles", according to reports in the Australian Financial Review and other business media. The reports also quote Lee as saying that the "In the body shop the best way to do that is to have flexibility and to build two architectures and platforms. Maybe a mini car and a small car or maybe a small car and a compact car, or maybe a compact car and mid-sized car." "We're going to build a s**t load more great Commodores,” he was quoted as saying.  “It’s still an outstanding motor vehicle and one that we intend to produce for a long time.  But if you look at the motorway here in Melbourne, you see a lot of small cars. You see a lot of more fuel-efficient vehicles on the roads than Commodore.” The comments come after the release of a South Australian report, detailing that Holden's Elizabeth car manufacturing plant alone is worth more than $1.5 billion to the state economy each year and closure would lead to the loss of up to 16,000 jobs. Premier Jay Weatherill released the report last week, after the State Opposition called for a cost-benefit analysis before the handover of more taxpayer money to the company. The study by University of Adelaide Business School head Barry Burgan, dated February 4, was handed to the state Manufacturing, Innovation, Trade, Resources and Energy Department. It does not comment on the merits of further taxpayer backing. Holden is in negotiations with the state and federal governments over a bailout to keep the Elizabeth plant operational beyond 2016 and economists have forecast a $200 million price tag. The Federal Government will contribute the bulk of the funding. Associate Professor Burgan's report finds there are 2700 people directly employed by Holden in Elizabeth. The company purchases $530 million of goods from ``core'' local suppliers, supporting 5610 jobs and prompts extra employment in retail, transport, construction and other manufacturing. But the report says closure at Holden would also lead to some growth in other industries and reduction in worker wages as supply of labour and resources currently invested in auto manufacturing shifted. ``Note that this report does not consider the issues around what is required to underpin the longer term sustainability of the operations at Holden,'' Prof Burgan writes. ``Nor does this analysis consider the full gamut of benefit and cost considerations in terms of policies to mitigate the risks identified.'' Opposition industry spokesman Steven Marshall said the Government had spent taxpayer money to deliver a report backing its political argument. Taxpayer support for car making needed to be based on a full cost-benefit study, he said. Mr Weatherill told the South Australian Parliament the Elizabeth plant had long been ``the cornerstone of our state's industrial strength''.  

The Koreans starred, the Japanese mounted a comeback, and One Ford hit the headlines with an extended family of Focus-based newcomers that it is certain to make a big hit in Australia. But it was one car and the commitment of its company chief that made the most impact as America fought back on the opening day of the 2011 North American International Motor Show. Instead, Mazda3 won the 2011 title by just 812 vehicles. Holden boss Mike Devereux admits they could have "done things" to win, but says that is not their goal. "Our goal is to be solidly profitable over the long term," he says. "We need to be a future-proof business.  "If market share comes, it comes from a solid business.  "Our main aims are to take care of our customers and make profits. Market share is just an outcome.  "Mazda3 was number one by just 600 units. Do you really think that at the last minute we couldn't have done something about that! "But we have a long-term plan.  "We are proud to have two of the top-selling cars and they are made in Australia (Commodore and Cruze)."

The battery-powered Commodore is the first of seven being built by EV Engineering in Melbourne. Chief engineer Tim Olding, who spent 19 years with Holden, says the first test car is completed and would conclude validation testing by February. It will be joined in June by six more test cars built as a "proof of concept project to demonstrate technical viability". The eight-year project is a partnership with companies specialising in electronics, charging infrastructure and fleet vehicles and has been partly funded by a $3.5m government grant under the now-axed Green Car Innovation Fun. Olding says they have also received assistance from Holden but "no promises". "Holden gave us all the CAD (computer-aided design) for the base vehicle, access with their engineers to make the car function in the same way and access to their proving ground at Lang Lang," he says. "But there have been no promises from Holden about building an electric car. This is a feasibility project to look at all the components. No promises are guaranteed." Olding also said their conversion architecture could effectively be transferred to a Ford Falcon but refused to comment on approaches to, or from, Ford or any other manufacturers. For the first time, Olding provided details of the electric car concept and the reasons for choosing the Commodore. He says the Australian car industry's strength is in large rear-wheel-drive cars and the ability to build a variety of different models from the same architecture such as sedans, wagons and utes. "It (the EV) should be able to be built on an existing production line alongside ICE (internal combustion engine) models," he says. "Rear-wheel drive is perfect for balance and for the placement of the electric powertrain." Their EV Commodore concept replaces the Commodore's engine and transmission tunnel with 210 40amp-hour cells from Bosch; the same as used in BMW's electric concept cars. Olding says the modules can be built into the unusual engine/transmission tunnel shape. The fuel tank is replaced by the power electrics module and the differential is replaced by the electric motor and gearbox between the rear suspension. "Even the upcoming Tesla Model S has a similar configuration," he says. "There should be no major change to the engineering; that's the key component. This is the most cost-effective way to make an EV in Australia. "They should cost about the same as an ICE car, plus the cost of the battery." Olding says the battery is anchored with quick-release connections so it can be swapped easily to alleviate anxiety over the estimated 160km range. The car would also be chargeable from a home mains output. EV Engineering's consortium includes Bosch, Continental, Futuris, Better Place, Air International and GE, one of the largest owners of feet vehicles in Australia. The consortium is headed by Rob McEniry, former CEO of Mitsubishi Motors Australia. Olding says GE will help conduct testing over the next two years. However, he says it is also feasible that an EV car could be produced for public sale before the official end of testing. While Holden has no current plans for an EV Commodore, it will release the Volt next year which has an electric motor with a small petrol-powered "range extender" motor.

Even at a time when fuel economy is top-of-mind with a growing number of Australian drivers there is plenty of space on the roads for Commodores and Falcons with old-fashioned V8 muscle under the bonnet. They burble menacingly at idle. They are the backbone of V8 Supercar racing.Yet V8s in the 21st century are not what they were in the days when they first conquered Mount Panorama and a GTHO Falcon or a Monaro - or even a Valiant V8 - was a dream machine for a generation of Aussie youngsters.Since 1970 the crude oil price has exploded from $20 a barrel to double that amount during the Iran revolution, over $70 during the first Gulf War, broke through the $100 barrier ahead of the Global Financial Crisis and has now settled at just below $100.In Australia, petrol prices have correspondingly risen from about 8c a litre in 1970 to about 50c in 1984 and almost $1.50 today.Despite all this, and despite one attempt at a death sentence by Ford in the 1980s, the V8 has not been wiped from Australian showrooms. Holden and Ford have continued to produce large cars with a V8 alternative and continue to slog it out at Bathurst.But Australian cars, even the ones that now have American V8s imported for local use, are not the only bent-eight blasters on the road.Germans are prolific builders of V8s and produce some of the most powerful engines in the world thanks to AMG-Mercedes, BMW and Audi. English V8s are built by Aston Martin, Land Rover and Jaguar, while the Americans provide V8s in the Chrysler 300C sold here. Even the Japanese luxury brand Lexus has a V8 in its IS F hero and its luxury saloon LS460, as well as the LandCruiser-cloned LX470.Most V8s are powerful enough breathing ordinary air, but there are many forced-induction models with either turbo or supercharging to liberate even more power. Walkinshaw Performance does the job in Australia for Holden, BMW is going down the turbo V8 road for its latest M cars and Benz had a time with a supercharged AMG V8.But V8s are not just about unrestricted power. The push for greater fuel economy has also reached V8 land and so Chrysler and Holden have V8s with multiple displacement technology which shuts down half the cylinders when the car is just cruising to improve fuel economy. Formula One racing engines now do the same thing when they are idling on a grand prix starting grid.Holden's Active Fuel Management (AFM) was introduced on the V8 Commodore and Caprice in 2008 and the red lion brand is committed to the engine - with future technology updates - despite near-record fuel prices."It is incumbent on us to keep it relevant and continue introducing new technology that delivers on our customers' needs," says Holden's Shayna Welsh.Holden has the biggest stake in V8s with more models than any other company selling in Australia. It has a total of 12 models with V8 engines across four nameplates and four body styles, including Commodore SS, SS V, Calais V, Caprice V and the recently introduced Redline range. V8s account for about one quarter of Commodore sedan sales and almost half of Ute sales."We see it as being more than just the V8 engine - it's about the entire car. It's the whole performance package that appeals to people and we want to continue making cars that people are proud to own," Welsh says."The combination of features and technology, great handling and braking and outstanding value is consistent across our V8 model range."Ford fans are also committed to V8s, according to company spokesperson Sinead McAlary, who says a recent Facebook survey was overwhelmingly positive."We asked whether they worry about petrol prices and they say 'No, it's the sound of the V8 we love and we are prepared to pay the price'," she says.Both Ford and Holden also have performance divisions where the V8 was, and still is, king. Ford's is Ford Performance Vehicles (FPV) and Holden's is Holden Special Vehicles (HSV).HSV marketing manager Tim Jackson says their sales are "on par" with last year."That's despite the fact that last year we had the limited edition GX-P which is an entry level product for us," he says. "We don't have that model in our range at all this year and you would expect numbers to come off, but we've been able to maintain sales volume."All of HSV's range are powered by a naturally aspirated V8 engine (6200cc 317kW-325kW), while the opposition at FPV has gained the kilowatt advantage with forced induction (supercharged 5000cc 315kW-335kW).Jackson says their LS3 V8 has been "validated" by customers."We're not getting guys screaming at us to go turbocharging. The LS3 is an extraordinary unit. It's a light engine with a good power-to-weight figure. There is not a turbo engine that would do it for us at the right development cost. But I wouldn't rule it (turbo) out or rule it in."Jackson says there have been no repercussions from the rise in petrol prices."Our customers don't have other choices in their repertoire," he says. "A small car doesn't suit them and they're not into an SUV. They're of a certain level where the whole cost of running the car is easy for them to absorb."The top-selling HSV is the ClubSport R8, followed by the Maloo R8, then GTS.However, the greatest HSV in history is debatable, Jackson says.HSV engineering boss Joel Stoddart prefers the all-wheel-drive Coupe4 and sales boss Darren Bowler the SV5000."The Coupe4 is special because of its engineering but I like the W427 because it's the fastest," Jackson says.FPV boss Rod Barrett says they are also experiencing strong sales growth. He says they sold about 500 cars in the first quarter, which is up 32 per cent on the previous year. He also says sales of the F6 have slowed since the launch of the supercharged V8 engine variants late last year, as customers "opt for power". Ford no longer offers a V8 with the demise of the XR8 sedan and ute last year."Our middle name is performance so we have all the V8s," Barrett says. "When we were launching this new supercharged car all the V8s came across here."Barrett says their supercharged engine has changed people's minds about "dinosaur V8s"."The turbocharged F6 was a cult hero car in its day and people thought a V8 was a low-tech dinosaur," he says. "But when we produced a high-tech all-alloy five-litre supercharged V8 built in Australia people started to think that V8s aren't all that bad after all. I'm not seeing the demise of the V8 just yet, but for us, the future is hi-tech."The supercharged 5.0Litre V8 335kW FPV GT continues to be FPV's top-selling vehicle followed closely by the supercharged V8 5.0 litre 315kW GS sedan and GS ute.Barrett believes the current GT is the best FPV car yet with its segment-leading power, light weight and improved fuel economy."However, I think our most iconic car was the 2007 BF Mk II 302kW Cobra in white with blue stripes. That car brought back the passion of '78 with the original Cobra. If you have a look at the second-hand prices, they are still holding up very well" he says.